Brand page · Fitness & General Exercise Equipment · Canada
Bells of Steel: 278K visits a month, 738 active Meta ads, Gravity score 714.
Bells of Steel — Bells of Steel is a gym equipment store that sells innovative fitness equipment for home gyms and fitness facilities. In September 2026 bellsofsteel.com drew an estimated 278K visits, down 14% on the month before. It ranks #3 of 343 Fitness & General Exercise Equipment brands in Canada.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Fitness & General Exercise Equipment brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bells of Steel is a gym equipment store that sells innovative fitness equipment for home gyms and fitness facilities.
01 · Traffic
How much traffic Bells of Steel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bells of Steel drew an estimated 278K visits in September 2026, down 14% on the month before and up 4% over three months.
- Worldwide#39,917of 4.5M sites · Top 1%
- In Canada#733of 104K sites · Top 1%
- Fitness & General Exercise Equipment, worldwide#56of 11,219 brands · Top 1%
- Fitness & General Exercise Equipment, Canada#3of 343 brands · Top 1%
278K
estimated visits in September
1 mo ▼ −13.6%4 mo ▲ +4.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bells of Steel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bells of Steel holds 4.2 out of 5 on Trustpilot over 7 reviews, 4 of them in the last twelve months: 57% of customers give five stars and 29% one star.
Fitness Equipment Store Fitness Equipment Wholesaler Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bells of Steel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bells of Steel sells on Shopify, 89% of its catalogue in stock. The best seller is Gray Mighty Grip Olympic Weight Plates, at CA$11.99–CA$199.99, followed by Dead Bounce Conflict Bumper Plates and Magnetic Clamp Collars.
#1Gray Mighty Grip Olympic Weight PlatesBells of SteelCA$11.99–CA$199.99In stock
#2Dead Bounce Conflict Bumper PlatesBells of SteelCA$62.99–CA$229.99In stock
#3Magnetic Clamp CollarsBells of SteelCA$29.99–CA$179.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bells of Steel in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 73% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$236.65
- Currency
- CAD
04 · Ads
What Bells of Steel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bells of Steel runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Real Basement. Real Review.Bells of Steel12 Oct 2026image
Snap Up Yours Before It’s GoneBells of Steel12 Oct 2026video
For Deadlifts. And Everything Else.Bells of Steel12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Bells of Steel Inc.verified
Text ad20 Oct 2026Bells of Steel Inc.verified
Text ad20 Oct 2026Bells of Steel Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bells of Steel.
The creators who tag @_maxsavard on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Bells of Steel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bells of Steel among Fitness & General Exercise Equipment brands in Canada. The closest is Fringe Sport, then MikoloFitness, GYMSETS, Strongway Gym Supplies, Titan Fitness, Major Fitness.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fringe Sportfringesport.com | |||||||
| MikoloFitnessgym-mikolo.com | |||||||
| GYMSETSgymsets.co.uk | |||||||
| Strongway Gym Suppliesstrongway.co.uk | |||||||
| Titan Fitnesstitan.fitness | |||||||
| Major Fitnessmajorfitness.com |
07 · Company
The company behind Bells of Steel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bells of Steel is a company based in Calgary, Canada, founded in 2010 according to LinkedIn, on a domain registered in March 2010. It employs about 66 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Calgary
- Founded
- 2010, per LinkedIn
- Domain registered
- 25 Mar 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 66 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bellsofsteel.com · Shopify · CAD
- Catalogue
- 135 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bells of Steel
What people ask Google about Bells of Steel.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bells of Steel a legit company?
According to Gravity by Benchr, Bells of Steel is a brand based in Calgary, Canada: its website has existed since March 2010, it sells on a Shopify store, it employs 66 people on LinkedIn, it has 293 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Bells of Steel?
Bells of Steel is a gym equipment store that sells innovative fitness equipment for home gyms and fitness facilities. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Bells of Steel expensive?
Bells of Steel's best seller, Gray Mighty Grip Olympic Weight Plates, sells from CA$11.99 to CA$199.99 on bellsofsteel.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check bellsofsteel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Bells of Steel promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bells of Steel advertises on Facebook and Instagram and on Google, where its offers often run. Check bellsofsteel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Bells of Steel?
Bells of Steel sells on its own website, bellsofsteel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Bells of Steel?
Gravity by Benchr records a company based in Calgary, Canada, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 66 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bells of Steel doing well?
Yes. Gravity by Benchr estimates about 277,800 visits to bellsofsteel.com in September 2026, down 14% in a month and up 4% over three months. Bells of Steel ranks #3 of 343 Fitness & General Exercise Equipment brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bells of Steel use?
Gravity by Benchr identifies bellsofsteel.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Bells of Steel spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bells of Steel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in Canada?
Among Fitness & General Exercise Equipment brands in Canada in the Gravity by Benchr index, Bells of Steel ranks #3 of 343 by estimated traffic. Its closest competitors on the same market are Fringe Sport, MikoloFitness, GYMSETS, Strongway Gym Supplies, Titan Fitness. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bells of Steel.