Brand page · Personal Care · India
Minimalist: 3.3M visits a month, 433 active Meta ads, Gravity score 472.
Minimalist — Minimalist is a beauty brand that creates honest, authentic, and affordable skincare and haircare products. Their products are designed to be accessible while maintaining quality, allowing customers to build personalized routines for their changing needs. In September 2026 beminimalist.co drew an estimated 3.3M visits, down 1% on the month before. It ranks #10 of 2,859 Personal Care brands in India and holds a 2.4 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Personal Care brands in India with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Minimalist is a beauty brand that creates honest, authentic, and affordable skincare and haircare products. Their products are designed to be accessible while maintaining quality, allowing customers to build personalized routines for their changing needs.
01 · Traffic
How much traffic Minimalist gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Minimalist drew an estimated 3.3M visits in September 2026, down 1% on the month before and down 14% over three months.
- Worldwide#5,525of 4.5M sites · Top 1%
- In India#307of 164K sites · Top 1%
- Personal Care, worldwide#165of 215,119 brands · Top 1%
- Personal Care, India#10of 2,859 brands · Top 1%
3.3M
estimated visits in September
1 mo ▼ −0.9%4 mo ▼ −13.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Minimalist.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Minimalist holds 2.4 out of 5 on Trustpilot over 14 reviews, 6 of them in the last twelve months: 7% of customers give five stars and 71% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Minimalist sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Minimalist sells on Shopify, 93% of its catalogue in stock. The best seller is Salicylic Acid + LHA 2% Cleanser, at ₹284.00–₹569.00, followed by SPF 50 Sunscreen and Vitamin B5 10% Moisturizer.
#1Salicylic Acid + LHA 2% CleanserMinimalist₹284.00–₹569.00In stock
#2SPF 50 SunscreenMinimalist₹237.00–₹664.00In stock
#3Vitamin B5 10% MoisturizerMinimalist₹332.00–₹569.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Minimalist in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 99% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$6.94
- Currency
- INR
04 · Ads
What Minimalist is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Minimalist runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2025 (image, text, video).
MinimalistincMinimalistinc12 Oct 2026image
Earn Cashback! Limited Time offer on kits!Minimalistinc12 Oct 2026image
Lightweight. Quick Absorbing.Minimalistinc12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Uprising Science Private Limitedverified
Text ad20 Oct 2026Uprising Science Private Limitedverified
Text ad20 Oct 2026Uprising Science Private Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Minimalist.
The creators who tag @beminimalist__ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @beminimalist__ on Instagram, led by Dr. Manasi Shirolikar | Dermatologist (446K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDr. Manasi Shirolikar | Dermatologist@dr.manasi.skin · 🇮🇳 IN | Beauty cosmetics skincare Creator | 446K | 0.5% | 4 | Tagged @beminimalist__ |
06 · Competitors according to Gravity
Who Minimalist competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Minimalist among Personal Care brands in India. The closest is Possible, then Simple Skincare, Cerave, SINCERELY YOURS, typology.com, The Purest Solutions.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Possiblebuipossible.com | |||||||
| Simple Skincaresimpleskincare.in | |||||||
| Ceravecerave.com | |||||||
| SINCERELY YOURSsincerely-yours.com | |||||||
| typology.comtypology.com | |||||||
| The Purest Solutionsthepurestsolutions.com |
07 · Company
The company behind Minimalist.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Minimalist is a company based in Jaipur, India, on a domain registered in September 2020. It employs about 471 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Jaipur
- Founded
- Data not available
- Domain registered
- 3 Sept 2020
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 471 on LinkedIn
- Funding stage
- M and a · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- beminimalist.co · Shopify · INR
- Catalogue
- 131 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Minimalist
What people ask Google about Minimalist.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Minimalist a legit company?
According to Gravity by Benchr, Minimalist is a brand based in Jaipur, India: its website has existed since September 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 471 people on LinkedIn, it has 569,086 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Minimalist reviews: is it worth it?
Customers rate Minimalist 2.4 out of 5 on Trustpilot over 14 reviews, 6 of them in the last twelve months: 7% give five stars, 71% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Minimalist sell?
Minimalist is a beauty brand that creates honest, authentic, and affordable skincare and haircare products. Their products are designed to be accessible while maintaining quality, allowing customers to build personalized routines for their changing needs. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 72% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Minimalist cost?
Minimalist's best seller, Salicylic Acid + LHA 2% Cleanser, sells from ₹284.00 to ₹569.00 on beminimalist.co. 93% of the catalogue is in stock. Gravity does not track prices daily: check beminimalist.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Minimalist discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Minimalist advertises on Facebook and Instagram and on Google, where its offers often run. Check beminimalist.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Minimalist?
Minimalist sells on its own website, beminimalist.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Minimalist?
Gravity by Benchr records a company based in Jaipur, India, whose domain was registered in 2020, with 471 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Minimalist growing?
Not at the moment. Gravity by Benchr estimates about 3,269,100 visits to beminimalist.co in September 2026, down 1% in a month and down 14% over three months. Minimalist ranks #10 of 2,859 Personal Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Minimalist use?
Gravity by Benchr identifies beminimalist.co as a Shopify store (standard plan, not Shopify Plus), selling in INR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Minimalist's ad budget?
Gravity by Benchr does not publish a spend figure for Minimalist on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in India?
Among Personal Care brands in India in the Gravity by Benchr index, Minimalist ranks #10 of 2,859 by estimated traffic. Its closest competitors on the same market are Possible, Simple Skincare, Cerave, SINCERELY YOURS, typology.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Minimalist.