Brand page · Outdoor Recreation · United States
BENCHMADE: 1.1m visits a month, 30 active Meta ads, Gravity score 537.
BENCHMADE — Benchmade Knife Co. is a knife manufacturing business that designs and produces high-quality knives and cutlery products. In September 2026 benchmade.com drew an estimated 1.1m visits, down 4% on the month before. It ranks #11 of 14,873 Outdoor Recreation brands in United States and holds a 1.8 Trustpilot rating over 40 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Outdoor Recreation brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Benchmade Knife Co. is a knife manufacturing business that designs and produces high-quality knives and cutlery products.
01 · Traffic
How much traffic BENCHMADE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BENCHMADE drew an estimated 1.1m visits in September 2026, down 4% on the month before and down 20% over three months.
- Worldwide#13,709of 4.5m sites · Top 1%
- In United States#4,562of 1.2m sites · Top 1%
- Outdoor Recreation, worldwide#74of 101,136 brands · Top 1%
- Outdoor Recreation, United States#11of 14,873 brands · Top 1%
1.1m
estimated visits in September
1 mo ▼ −4.1%4 mo ▼ −20.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BENCHMADE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BENCHMADE holds 1.8 out of 5 on Trustpilot over 40 reviews, 11 of them in the last twelve months: 33% of customers give five stars and 55% one star. That volume places BENCHMADE in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Cutlery Store Kitchen Supply Store Knife Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BENCHMADE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BENCHMADE sells on Shopify, 87% of its catalogue in stock. The best seller is Personalization Additional Items, at US$25.00–US$50.00, followed by LifeSharp - Prepaid Envelope and Warranty/Repair - Prepaid Envelope.
#1Personalization Additional ItemsBENCHMADEUS$25.00–US$50.00In stock
LifeSharp - Prepaid EnvelopeBENCHMADEUS$20.00In stock
Warranty/Repair - Prepaid EnvelopeBENCHMADEUS$20.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BENCHMADE in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 37% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$75.00
- Currency
- USD
04 · Ads
What BENCHMADE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BENCHMADE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2024 (image, text, video).
It would be a shame to ruin a beautiful steak by slicing it wrong 😑 #groarkboysbbq #themeatteacher #culinary #teacher #bavetteBenchmade Water Collection6 Oct 2026video
Cutlery Purchase = Free Benchmade Apron! Get on it in time for your next Tailgate because it’s only on for a limited time! 🏈 #groarkboysbBenchmade Water Collection3 Oct 2026video
Cutlery Purchase = Free Benchmade Apron! Get on it in time for your next Tailgate because it’s only on for a limited time! 🏈 #groarkboysbBenchmade Water Collection3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Benchmade Knife Co Incverified
Text ad20 Oct 2026Benchmade Knife Co Incverified
Text ad20 Oct 2026Benchmade Knife Co Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BENCHMADE.
The creators who tag @benchmadeknifecompany on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who BENCHMADE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BENCHMADE among Outdoor Recreation brands in United States. The closest is Blade HQ, then whitemountainknives.com, KnifeCenter, Vosteed, CIVIVI KNIFE, Spyderco.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Blade HQbladehq.com | |||||||
| whitemountainknives.comwhitemountainknives.com | |||||||
| KnifeCenterknifecenter.com | |||||||
| Vosteedvosteed.com | |||||||
| CIVIVI KNIFEcivivi.com | |||||||
| Spydercospyderco.com |
07 · Company
The company behind BENCHMADE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BENCHMADE is a company based in Oregon City, United States, founded in 1987 according to LinkedIn, on a domain registered in July 1995. It employs about 315 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Oregon City
- Founded
- 1987, per LinkedIn
- Domain registered
- 30 Jul 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 315 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- benchmade.com · Shopify · USD
- Catalogue
- 70 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BENCHMADE
What people ask Google about BENCHMADE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BENCHMADE a legit company?
According to Gravity by Benchr, BENCHMADE is a brand based in Oregon City, United States: its website has existed since July 1995, it sells on a Shopify store, it employs 315 people on LinkedIn, it has 762,802 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BENCHMADE reviews: is it worth it?
Customers rate BENCHMADE 1.8 out of 5 on Trustpilot over 40 reviews, 11 of them in the last twelve months: 33% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BENCHMADE?
Benchmade Knife Co. is a knife manufacturing business that designs and produces high-quality knives and cutlery products. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is BENCHMADE expensive?
BENCHMADE's best seller, Personalization Additional Items, sells from US$25.00 to US$50.00 on benchmade.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check benchmade.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does BENCHMADE have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BENCHMADE advertises on Facebook and Instagram and on Google, where its offers often run. Check benchmade.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BENCHMADE?
BENCHMADE sells on its own website, benchmade.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns BENCHMADE?
Gravity by Benchr records a company based in Oregon City, United States, founded in 1987 according to LinkedIn, on a domain registered in 1995, with 315 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BENCHMADE growing?
Not at the moment. Gravity by Benchr estimates about 1,074,400 visits to benchmade.com in September 2026, down 4% in a month and down 20% over three months. BENCHMADE ranks #11 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BENCHMADE use?
Gravity by Benchr identifies benchmade.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is BENCHMADE's ad budget?
Gravity by Benchr does not publish a spend figure for BENCHMADE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, BENCHMADE ranks #11 of 14,873 by estimated traffic. Its closest competitors on the same market are Blade HQ, whitemountainknives.com, KnifeCenter, Vosteed and CIVIVI KNIFE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BENCHMADE.