Brand page · Shoes · Australia
Betts: 444K visits a month, 239 active Meta ads, Gravity score 619.
Betts — Betts is an Australian shoe brand that produces women's shoes including trending styles, new arrivals, and wider fit classics. The company has been crafting shoes for over 130 years and is female founded and family owned. In September 2026 betts.com.au drew an estimated 444K visits, down 10% on the month before. It ranks #13 of 1,268 Shoes brands in Australia.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Shoes brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Betts is an Australian shoe brand that produces women's shoes including trending styles, new arrivals, and wider fit classics. The company has been crafting shoes for over 130 years and is female founded and family owned.
01 · Traffic
How much traffic Betts gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Betts drew an estimated 444K visits in September 2026, down 10% on the month before and down 9% over three months.
- Worldwide#27,298of 4.5M sites · Top 1%
- In Australia#526of 105K sites · Top 1%
- Shoes, worldwide#501of 46,962 brands · Top 5%
- Shoes, Australia#13of 1,268 brands · Top 5%
444K
estimated visits in September
1 mo ▼ −10.3%4 mo ▼ −9.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Betts.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Betts holds 2.1 out of 5 on Trustpilot over 9 reviews, 2 of them in the last twelve months: 11% of customers give five stars and 89% one star.
Boot Store Shoe Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Betts sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Betts sells on Shopify, 100% of its catalogue in stock. The best seller is VALLEY Platform Casual Sandals, at A$118.99, followed by FEAR Riding Boots and FEAR Riding Boots.
#1VALLEY Platform Casual SandalsBettsA$118.99In stock
#2FEAR Riding BootsBettsA$94.99In stock
#3FEAR Riding BootsBettsA$94.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Betts in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 44% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$82.98
- Currency
- AUD
04 · Ads
What Betts is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Betts runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Max Pointed Toe Ankle BootsBetts Shoes8 Oct 2026image
Impossible To MissBetts Shoes7 Oct 2026image
Cherie Necklace A$79.99Betts Shoes7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Betts Groupverified
Text ad20 Oct 2026Betts Groupverified
Text ad20 Oct 2026Betts Groupverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Betts.
The creators who tag @bettsshoes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bettsshoes on Instagram, led by BLAIR - Mum & Content Creator (14.7K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBLAIR - Mum & Content Creator@mrs_blair_nicole · 🇦🇺 AU | Parenting family Creator | 14.7K | 0.5% | 2 | Tagged @bettsshoes |
06 · Competitors according to Gravity
Who Betts competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Betts among Shoes brands in Australia. The closest is BELLA FOOTWEAR, then Margaux, SCHUTZ, Dolce Vita, Jo Mercer, Wittner.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BELLA FOOTWEARbellafootwears.com | |||||||
| Margauxmargauxny.com | |||||||
| SCHUTZschutz-shoes.com | |||||||
| Dolce Vitadolcevita.com | |||||||
| Jo Mercerjomercer.com.au | |||||||
| Wittnerwittner.com.au |
07 · Company
The company behind Betts.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Betts is a company based in Osborne Park, Australia. It employs about 161 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Osborne Park
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 161 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- betts.com.au · Shopify · AUD
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Betts
What people ask Google about Betts.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Betts a legit company?
According to Gravity by Benchr, Betts is a brand based in Osborne Park, Australia: it sells on a Shopify store, it employs 161 people on LinkedIn, it has 91,065 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Betts?
Betts is an Australian shoe brand that produces women's shoes including trending styles, new arrivals, and wider fit classics. The company has been crafting shoes for over 130 years and is female founded and family owned. Gravity by Benchr classifies it under Shoes, with Sandals making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Betts cost?
Betts' best seller, VALLEY Platform Casual Sandals, sells A$118.99 on betts.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check betts.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Betts have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Betts advertises on Facebook and Instagram and on Google, where its offers often run. Check betts.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Betts?
Betts sells on its own website, betts.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Betts?
Gravity by Benchr records a company based in Osborne Park, Australia, with 161 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Betts growing?
Not at the moment. Gravity by Benchr estimates about 444,400 visits to betts.com.au in September 2026, down 10% in a month and down 9% over three months. Betts ranks #13 of 1,268 Shoes brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Betts use?
Gravity by Benchr identifies betts.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Betts spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Betts on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Australia?
Among Shoes brands in Australia in the Gravity by Benchr index, Betts ranks #13 of 1,268 by estimated traffic. Its closest competitors on the same market are BELLA FOOTWEAR, Margaux, SCHUTZ, Dolce Vita, Jo Mercer. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Betts.