Brand page · Shoes · Australia
Jo Mercer: 412K visits a month, 179 active Meta ads, Gravity score 624.
Jo Mercer — Jo Mercer is an Australian footwear retail chain that creates fashion leather footwear for women, including shoes, boots, sandals, and accessories. In September 2026 jomercer.com.au drew an estimated 412K visits, down 2% on the month before. It ranks #15 of 1,268 Shoes brands in Australia and holds a 1.9 Trustpilot rating over 44 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Shoes brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Jo Mercer is an Australian footwear retail chain that creates fashion leather footwear for women, including shoes, boots, sandals, and accessories.
01 · Traffic
How much traffic Jo Mercer gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Jo Mercer drew an estimated 412K visits in September 2026, down 2% on the month before and up 45% over three months.
- Worldwide#29,065of 4.5M sites · Top 1%
- In Australia#561of 105K sites · Top 1%
- Shoes, worldwide#538of 46,962 brands · Top 5%
- Shoes, Australia#15of 1,268 brands · Top 5%
412K
estimated visits in September
1 mo ▼ −2.0%4 mo ▲ +44.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Jo Mercer.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Jo Mercer holds 1.9 out of 5 on Trustpilot over 44 reviews, 15 of them in the last twelve months: 9% of customers give five stars and 86% one star. That volume places Jo Mercer in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Shoe Store Clothing Store Shoe Factory
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Jo Mercer sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Jo Mercer sells on Shopify, 100% of its catalogue in stock. The best seller is LOVER HIGH ANKLE BOOTS BLACK LEATHER, at A$299.95, followed by ALLURE MID ANKLE BOOTS BLACK LEATHER and WISDOM CASUAL FLATS TAN LEATHER.
#1LOVER HIGH ANKLE BOOTS BLACK LEATHERJo MercerA$299.95In stock
#2ALLURE MID ANKLE BOOTS BLACK LEATHERJo MercerA$299.95In stock
#3WISDOM CASUAL FLATS TAN LEATHERJo MercerA$219.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Jo Mercer in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 54% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$160.37
- Currency
- AUD
04 · Ads
What Jo Mercer is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Jo Mercer runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2023 (image, text, video).
Buy Now, Pay LaterJo Mercer6 Oct 2026image
Event ReadyJo Mercer6 Oct 2026image
Take A Further 25% OffJo Mercer6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026SOLESBURY PTY. LTD.verified
Text ad21 Oct 2026SOLESBURY PTY. LTD.verified
Text ad21 Oct 2026SOLESBURY PTY. LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Jo Mercer.
The creators who tag @jomercershoes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jomercershoes on Instagram, led by Ariana Omipi (114K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAriana Omipi@arianaomipi · 🇳🇿 NZ | Health medicine Creator | 114K | 1.0% | 2 | Tagged @jomercershoes |
06 · Competitors according to Gravity
Who Jo Mercer competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Jo Mercer among Shoes brands in Australia. The closest is Naturalizer, then Margaux, Tony Bianco, kammi.it, Dolce Vita, Marc Fisher.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Naturalizernaturalizer.com | |||||||
| Margauxmargauxny.com | |||||||
| Tony Biancotonybianco.com.au | |||||||
| kammi.itkammi.it | |||||||
| Dolce Vitadolcevita.com | |||||||
| Marc Fishermarcfisherfootwear.com |
07 · Company
The company behind Jo Mercer.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Jo Mercer is a company based in South Yarra, Australia, founded in 1998 according to LinkedIn. It employs about 104 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · South Yarra
- Founded
- 1998, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 104 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jomercer.com.au · Shopify · AUD
- Catalogue
- 121 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Jo Mercer
What people ask Google about Jo Mercer.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Jo Mercer a legit company?
According to Gravity by Benchr, Jo Mercer is a brand based in South Yarra, Australia: it sells on a Shopify store, it employs 104 people on LinkedIn, it has 242,495 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Jo Mercer?
Customers rate Jo Mercer 1.9 out of 5 on Trustpilot over 44 reviews, 15 of them in the last twelve months: 9% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Jo Mercer?
Jo Mercer is an Australian footwear retail chain that creates fashion leather footwear for women, including shoes, boots, sandals, and accessories. Gravity by Benchr classifies it under Shoes, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Jo Mercer prices: how much is it?
Jo Mercer's best seller, LOVER HIGH ANKLE BOOTS BLACK LEATHER, sells A$299.95 on jomercer.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check jomercer.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Jo Mercer discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Jo Mercer advertises on Facebook and Instagram and on Google, where its offers often run. Check jomercer.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Jo Mercer?
Jo Mercer sells on its own website, jomercer.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Jo Mercer?
Gravity by Benchr records a company based in South Yarra, Australia, founded in 1998 according to LinkedIn, with 104 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Jo Mercer doing well?
Yes. Gravity by Benchr estimates about 411,900 visits to jomercer.com.au in September 2026, down 2% in a month and up 45% over three months. Jo Mercer ranks #15 of 1,268 Shoes brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Jo Mercer use?
Gravity by Benchr identifies jomercer.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Jo Mercer spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Jo Mercer on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Australia?
Among Shoes brands in Australia in the Gravity by Benchr index, Jo Mercer ranks #15 of 1,268 by estimated traffic. Its closest competitors on the same market are Naturalizer, Margaux, Tony Bianco, kammi.it, Dolce Vita. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jo Mercer.