Brand page · Clothing · India
BIBA: 1.3m visits a month, 57 active Meta ads, Gravity score 585.
BIBA — BIBA Fashion Ltd is an Indian ethnic fashion brand that sells designer ethnic wear for women and girls, including anarkali suits, kurta, Kurtis, lehenga, gowns, palazzo and salwar kameez. In September 2026 biba.in drew an estimated 1.3m visits, down 10% on the month before. It ranks #30 of 5,395 Clothing brands in India and holds a 1.5 Trustpilot rating over 28 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 43 peers: Clothing brands in India with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BIBA Fashion Ltd is an Indian ethnic fashion brand that sells designer ethnic wear for women and girls, including anarkali suits, kurta, Kurtis, lehenga, gowns, palazzo and salwar kameez.
01 · Traffic
How much traffic BIBA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BIBA drew an estimated 1.3m visits in September 2026, down 10% on the month before and up 3% over three months.
- Worldwide#11,763of 4.5m sites · Top 1%
- In India#631of 164k sites · Top 1%
- Clothing, worldwide#881of 459,295 brands · Top 1%
- Clothing, India#30of 5,395 brands · Top 1%
1.3m
estimated visits in September
1 mo ▼ −10.3%4 mo ▲ +3.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BIBA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BIBA holds 1.5 out of 5 on Trustpilot over 28 reviews, 5 of them in the last twelve months: 7% of customers give five stars and 89% one star. That volume places BIBA in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BIBA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BIBA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BIBA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What BIBA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BIBA runs Meta ads on Facebook, Instagram, and has advertised on Google since December 2025 (image, text, video).
Discover the BIBA Pujo CollectionBIBA14 Oct 2026video
Festive shopping just got a whole lot better with @bibaindia ✨BIBA14 Oct 2026video
আবিষ্কার করুন BIBA Pujo CollectionBIBA13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BIBA Fashion Limitedverified
Text ad20 Oct 2026BIBA Fashion Limitedverified
Image ad20 Oct 2026BIBA Fashion Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BIBA.
The creators who tag @bibaindia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bibaindia on Instagram, led by AR Silk Dupatta Hub (103k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAR Silk Dupatta Hub@ar_silk_dupatta_hub · 🇮🇳 IN | Fashion style luxury Creator | 103k | 0.2% | 9 | Tagged @bibaindia |
06 · Competitors according to Gravity
Who BIBA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BIBA among Clothing brands in India. The closest is wforwoman, then lifestylekurti.in, Patiyala Shop, Rangriti, jaipurkurti, Libas.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| wforwomanwforwoman.com | |||||||
| lifestylekurti.inlifestylekurti.in | |||||||
| Patiyala Shoppatiyalashop.com | |||||||
| Rangritirangriti.com | |||||||
| jaipurkurtijaipurkurti.com | |||||||
| Libaslibas.in |
07 · Company
The company behind BIBA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BIBA is a company based in India, on a domain registered in May 2014. It employs about 1,796 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India
- Founded
- Data not available
- Domain registered
- 26 May 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,796 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- biba.in · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BIBA
What people ask Google about BIBA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BIBA a legit company?
According to Gravity by Benchr, BIBA is a brand based in India: its website has existed since May 2014, it sells on a Salesforce_commerce store, it employs 1,796 people on LinkedIn, it has 583,443 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BIBA reviews
Customers rate BIBA 1.5 out of 5 on Trustpilot over 28 reviews, 5 of them in the last twelve months: 7% give five stars, 89% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does BIBA sell?
BIBA Fashion Ltd is an Indian ethnic fashion brand that sells designer ethnic wear for women and girls, including anarkali suits, kurta, Kurtis, lehenga, gowns, palazzo and salwar kameez. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
BIBA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: BIBA advertises on Facebook and Instagram and on Google, where its offers often run. Check biba.in for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BIBA?
BIBA sells on its own website, biba.in, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind BIBA?
Gravity by Benchr records a company based in India, whose domain was registered in 2014, with 1,796 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BIBA growing?
Yes. Gravity by Benchr estimates about 1,298,800 visits to biba.in in September 2026, down 10% in a month and up 3% over three months. BIBA ranks #30 of 5,395 Clothing brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BIBA use?
Gravity by Benchr identifies biba.in as a Salesforce_commerce store. It advertises through Meta and on Google since December 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is BIBA's ad budget?
Gravity by Benchr does not publish a spend figure for BIBA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in India?
Among Clothing brands in India in the Gravity by Benchr index, BIBA ranks #30 of 5,395 by estimated traffic. Its closest competitors on the same market are wforwoman, lifestylekurti.in, Patiyala Shop, Rangriti and jaipurkurti. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BIBA.