Brand page · Nursing & Feeding · United Kingdom
Bibado traffic, ads & competitors 38k visits a month, 117 active Meta ads, Gravity score 669.
Bibado — Bibado is a UK-based baby product company that specializes in award-winning baby bibs, coveralls, and weaning products designed to make parents' lives easier during early childhood. In September 2026 bibado.co.uk drew an estimated 38k visits, down 24% on the month before. It ranks #12 of 210 Nursing & Feeding brands in the United Kingdom and holds a 4.4 Trustpilot rating over 767 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Nursing & Feeding brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bibado is a UK-based baby product company that specializes in award-winning baby bibs, coveralls, and weaning products designed to make parents' lives easier during early childhood.
01 · Traffic
Bibado website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bibado drew an estimated 38k visits in September 2026, down 24% on the month before and up 20% over three months.
- Worldwide#214,774of 4.5m sites · Top 5%
- In United Kingdom#11,222of 192k sites · Top 10%
- Nursing & Feeding, worldwide#258of 5,006 brands · Top 10%
- Nursing & Feeding, United Kingdom#12of 210 brands · Top 10%
38k
estimated visits in September
1 mo ▼ −23.8%4 mo ▲ +20.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Bibado reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bibado holds 4.4 out of 5 on Trustpilot over 767 reviews, 46 of them in the last twelve months: 90% of customers give five stars and 5% one star. That volume places Bibado in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Baby Clothing Store Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Bibado best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bibado sells on Shopify, 100% of its catalogue in stock. The best seller is NEW Long-Sleeve Coveralls, at £19.95, followed by Long-Sleeve Coveralls and First Foods Exploration Tick Chart.
#1NEW Long-Sleeve CoverallsBibado£19.95In stock
#2Long-Sleeve CoverallsBibado£12.95In stock
#3First Foods Exploration Tick ChartBibado£9.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bibado in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 65% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$52.83
- Currency
- GBP
04 · Ads
Bibado ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bibado runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
60% off Bestselling Weaning BundleBibado5 Oct 2026image
Is your weaning kit working?Bibado4 Oct 2026image
Best Baby Buys For LessBibado3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BIBaDO Ltdverified
Text ad20 Oct 2026BIBaDO Ltdverified
Text ad20 Oct 2026BIBaDO Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Bibado influencers
The creators who tag @bibado on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Bibado competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bibado among Nursing & Feeding brands in the United Kingdom. The closest is Bibbilyboo, then Tots&Me, Dribble Days, Tidy Tot, Cheeky Chompers, Tidy Tot France.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bibbilyboobibbilyboo.co.uk | |||||||
| Tots&Metotsandme.com | |||||||
| Dribble Daysdribbledays.com | |||||||
| Tidy Tottidytot.com | |||||||
| Cheeky Chomperscheekychompers.com | |||||||
| Tidy Tot Francefr.tidytot.com |
07 · Company
Who is behind Bibado?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bibado is a company based in Cardiff, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in March 2015. It employs about 8 people.
- Entity country
- 🇬🇧 United Kingdom · Cardiff
- Founded
- 2015, per LinkedIn
- Domain registered
- 6 Mar 2015
- Employees
- 8 on LinkedIn
- Own store
- bibado.co.uk · Shopify · GBP
- Catalogue
- 72 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bibado
What people ask Google about Bibado.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bibado a legit company?
According to Gravity by Benchr, Bibado is a brand based in Cardiff, United Kingdom: its website has existed since March 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 108,888 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Bibado reviews
Customers rate Bibado 4.4 out of 5 on Trustpilot over 767 reviews, 46 of them in the last twelve months: 90% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bibado known for?
Bibado is a UK-based baby product company that specializes in award-winning baby bibs, coveralls, and weaning products designed to make parents' lives easier during early childhood. Gravity by Benchr classifies it under Nursing & Feeding, with Feeding Essentials making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Bibado expensive?
Bibado's best seller, NEW Long-Sleeve Coveralls, sells £19.95 on bibado.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check bibado.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Bibado promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bibado advertises on Facebook and Instagram and on Google, where its offers often run. Check bibado.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Bibado?
Bibado sells on its own website, bibado.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Bibado?
Gravity by Benchr records a company based in Cardiff, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bibado growing?
Yes. Gravity by Benchr estimates about 38,000 visits to bibado.co.uk in September 2026, down 24% in a month and up 20% over three months. Bibado ranks #12 of 210 Nursing & Feeding brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bibado use?
Gravity by Benchr identifies bibado.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Bibado's ad budget?
Gravity by Benchr does not publish a spend figure for Bibado on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Nursing & Feeding brands in the United Kingdom?
Among Nursing & Feeding brands in the United Kingdom in the Gravity by Benchr index, Bibado ranks #12 of 210 by estimated traffic. Its closest competitors on the same market are Bibbilyboo, Tots&Me, Dribble Days, Tidy Tot and Cheeky Chompers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bibado.