Brand page · Toys
BigBadToyStore: 6.7M visits a month, 51 active Meta ads.
BigBadToyStore — BigBadToyStore is an online retailer that sells licensed action figures, collectibles, statues, and toys from various companies and properties. In September 2026 bigbadtoystore.com drew an estimated 6.7M visits, down 1% on the month before. It ranks #1 of 9,046 Toys brands and holds a 2.8 Trustpilot rating over 273 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
BigBadToyStore is an online retailer that sells licensed action figures, collectibles, statues, and toys from various companies and properties.
01 · Traffic
How much traffic BigBadToyStore gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BigBadToyStore drew an estimated 6.7M visits in September 2026, down 1% on the month before and up 8% over three months.
- Worldwide#3,039of 4.5M sites · Top 1%
- In United States#1,066of 1.2M sites · Top 1%
- Toys, worldwide#13of 50,509 brands · Top 1%
- Toys, United States#1of 9,046 brands · Top 1%
6.7M
estimated visits in September
1 mo ▼ −0.8%4 mo ▲ +8.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BigBadToyStore.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BigBadToyStore holds 2.8 out of 5 on Trustpilot over 273 reviews, 31 of them in the last twelve months: 50% of customers give five stars and 33% one star. That volume places BigBadToyStore in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Events & Entertainment
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BigBadToyStore sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BigBadToyStore's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BigBadToyStore in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What BigBadToyStore is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BigBadToyStore runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2025 (image, text, video).
No Shelf Is SafeBigBadToyStore12 Oct 2026image
Horror figures & collectibles at BigBadToyStoreBigBadToyStore11 Oct 2026image
No Shelf Is SafeBigBadToyStore7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BigBadToyStore, Inc.verified
Text ad21 Oct 2026BigBadToyStore, Inc.verified
Text ad21 Oct 2026BigBadToyStore, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BigBadToyStore.
The creators who tag @bigbadtoystore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bigbadtoystore on Instagram, led by Fresh Monkey Fiction (12.8K followers, 2.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFresh Monkey Fiction@freshmonkeyfiction · 🇺🇸 US | Cinema series pop culture Creator | 12.8K | 2.4% | 11 | Tagged @bigbadtoystore |
06 · Competitors according to Gravity
Who BigBadToyStore competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BigBadToyStore among Toys brands. The closest is Actionfiguren24, then Hobby Figures, Star Action Figures, shfiguarts.com, plazajapan.com, 5ktoys.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Actionfiguren24actionfiguren24.de | |||||||
| Hobby Figureshobbyfigures.co.uk | |||||||
| Star Action Figuresstaractionfigures.co.uk | |||||||
| shfiguarts.comshfiguarts.com | |||||||
| plazajapan.complazajapan.com | |||||||
| 5ktoys5ktoys.com |
07 · Company
The company behind BigBadToyStore.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BigBadToyStore is an e-commerce brand, founded in 1999 according to LinkedIn, on a domain registered in July 1999. It employs about 61 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1999, per LinkedIn
- Domain registered
- 19 Jul 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 61 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bigbadtoystore.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BigBadToyStore
What people ask Google about BigBadToyStore.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BigBadToyStore a legit company?
According to Gravity by Benchr, BigBadToyStore is a brand: its website has existed since July 1999, its Trustpilot profile is claimed by the brand, it employs 61 people on LinkedIn, it has 309,310 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about BigBadToyStore?
Customers rate BigBadToyStore 2.8 out of 5 on Trustpilot over 273 reviews, 31 of them in the last twelve months: 50% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BigBadToyStore?
BigBadToyStore is an online retailer that sells licensed action figures, collectibles, statues, and toys from various companies and properties. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Does BigBadToyStore have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BigBadToyStore advertises on Facebook and Instagram and on Google, where its offers often run. Check bigbadtoystore.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind BigBadToyStore?
Gravity by Benchr records a company, founded in 1999 according to LinkedIn, on a domain registered in 1999, with 61 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is BigBadToyStore growing?
Yes. Gravity by Benchr estimates about 6,727,100 visits to bigbadtoystore.com in September 2026, down 1% in a month and up 8% over three months. BigBadToyStore ranks #1 of 9,046 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does BigBadToyStore spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BigBadToyStore on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, BigBadToyStore ranks #1 of 9,046 by estimated traffic. Its closest competitors on the same market are Actionfiguren24, Hobby Figures, Star Action Figures, shfiguarts.com, plazajapan.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BigBadToyStore.