Top 50 Toys brands
The 50 e-commerce brands selling Toys products with the most estimated monthly visits, ranked by Gravity by Benchr among the 68,550 brands of its index in this category (Toys is a Toys & Games category), as of October 2026.
Gravity by Benchr ranks the brands whose catalogue has at least 10% of its products in Toys, by estimated monthly visits. Traffic tiers are orders of magnitude, not audited figures; the full figures are in the Gravity app.
01 · Top 50
Ranked by estimated monthly visits.
- #1
eBay UK
ebay.co.ukeBay is an American multinational internet corporation that operates an online marketplace where users can buy and sell electronics, cars, fashion items…
10M+ visits
United KingdomToys - #2
the LEGO Group
lego.comThe LEGO Group is the company behind the world's most loved LEGO bricks, which are designed to spark imaginations and inspire builders of tomorrow.
10M+ visits
DenmarkToys - #3
Argos
argos.co.ukA major British catalogue retailer offering a wide range of products including home goods, electronics, and toys.
10M+ visitsUnited KingdomToys - #4
Kijiji
kijiji.caKijiji is a Canadian online marketplace platform that enables users to buy, sell, and trade various items including cars, real estate, jobs, services, and…
10M+ visits
CanadaToys - #5
Ricardo
ricardo.chRicardo AG is a Swiss online marketplace platform where users can buy and sell secondhand goods. It operates as one of the largest e-commerce platforms in…
10M+ visits
SwitzerlandToys - #6
ちいかわマーケット
chiikawamarket.jpChiikawa Market is the official merchandise shop for the popular Chiikawa characters created by illustrator Nagano. It sells various products including plush…
10M+ visits
JapanToys - #7
sanrio.co.jp
sanrio.co.jpSanrio is a Japanese company that creates and sells character merchandise featuring popular characters like Hello Kitty, My Melody, Little Twin Stars, and…
1M–10M visitsJapanToys - #8
BrickLink
bricklink.comBrickLink is an online marketplace where LEGO fans can buy, sell, and trade LEGO parts, sets, and minifigures.
- #9
Mattel
mattel.comMattel, Inc. is a leading global play and family entertainment company that owns iconic brand portfolios including Barbie, Hot Wheels, and Fisher Price…
- #10
takaratomy.co.jp
takaratomy.co.jpTOMY Company, Ltd. is a Japanese toy manufacturer and seller that creates and sells various toy brands including TOMICA, Licca-chan, Plarail, Transformers…
1M–10M visitsJapanToys - #11
gashapon.jp
gashapon.jpGashapon is the official website for Bandai's capsule toys, featuring various character-based collectible items from popular franchises like Sanrio, Crayon…
- #12
Buyee
buyee.jpBuyee is a Japanese proxy shopping and auction service that allows customers worldwide to purchase items from popular Japanese shopping sites including…
- #13
ruten.com.tw
ruten.com.twRuten is Taiwan's largest online marketplace, offering new and second-hand items across categories like toys, home goods, and electronics. It provides free…
1M–10M visits
TaiwanToys - #14
BigBadToyStore
bigbadtoystore.comBigBadToyStore is an online retailer that sells licensed action figures, collectibles, statues, and toys from various companies and properties.
- #15
Official Jellycat Store
jellycat.comJellycat is a British plush toy company that creates soft toys and gifts for all ages, known for their Loveable characters and Amuseables collection.
1M–10M visitsUnited KingdomToys - #16
amiami.jp
amiami.jpAmiami is a Japanese online retail store specializing in figures, anime goods, models, games, trading cards, and various hobby items. The company offers a…
- #17
Funko
funko.comFunko is an American toy company that designs and sells pop culture collectibles, accessories, and toys.
1M–10M visits
United StatesToys - #18
株式会社バンダイ・株式会社BANDAI SPIRITS 公式企業サイト
bandai.co.jpBandai is a Japanese company that develops and sells character-based products globally, including capsule toys, card games, toys, plastic models, and lottery…
- #19
goodsmile.com
goodsmile.comGood Smile Company is a Japanese company based in Akihabara, Tokyo that posts photos from and around its Japan office.
- #20
Disney Store
disneystore.comShop official Disney, PIXAR, Marvel, and Star Wars merchandise, including toys, apparel, collectibles, home décor, accessories, and gifts for every fan.
- #21
Mattel Creations
creations.mattel.comMattel Creations is a collector platform that offers limited-edition toys and collaborations with creators to reimagine iconic toys from Mattel brands.
1M–10M visitsUnited StatesClothing - #22
POP MART
popmart.comPOP MART is a Chinese toy company that operates in the designer collectible and pop culture entertainment industry, focusing on designer collectibles, theme…
- #23
Home Bargains
home.bargainsHome Bargains is a discount retailer that sells toys, home goods, garden items, health and beauty products, and more at low prices.
1M–10M visitsUnited KingdomToys - #24
smyk.com
smyk.comA children's store selling clothes and shoes under the COOL CLUB brand, toys under the SMIKI brand, and well-known brands like LEGO, HASBRO, and MATTEL.
- #25
zenmarket.jp
zenmarket.jpZenGroup Inc. is a cross-border e-commerce company that operates ZenMarket, a proxy shopping service allowing customers worldwide to purchase products from…
1M–10M visitsJapanToys - #26
detmir.ru
detmir.ruDetmir is a multi-format omnichannel retail company specializing in children's goods, operating as the market leader in Russia and Kazakhstan with a 73-year…
- #27
Banggood
banggood.comBanggood is a global B2C cross-border e-commerce platform that connects shoppers worldwide with premium manufacturers, offering products across 30 categories…
1M–10M visits
ChinaToys - #28
Build-A-Bear Workshop
buildabear.comBuild-A-Bear Workshop is a company that allows customers to create and customize stuffed animals through a step-by-step process including their iconic Heart…
1M–10M visitsUnited StatesToys - #29
eBay
ebay.ateBay is an online marketplace where users can buy and sell electronics, cars, fashion, collectibles, furniture and more.
1M–10M visits
AustriaToys - #30
1999.co.jp
1999.co.jpHobbySearch is a Japanese hobby e-commerce site that sells figures, models, character goods, and other hobby products. It is one of Japan's largest hobby…
- #31
tonies®
tonies.comtonies® offers a screen-free audio player called the Toniebox 2 for children, along with various audio toys called Tonies that provide storytelling, music…
- #32
pigu.lt
pigu.ltPigu.lt is an e-commerce center offering a wide range of products including electronics, furniture, toys and other goods at good prices. It serves customers…
1M–10M visits
LithuaniaToys - #33
PREMIUM BANDAI
p-bandai.comPremium Bandai is the official online store for action figures, model kits, card games, and toys featuring popular anime and entertainment franchises like…
- #34
Jumbo
e-jumbo.grJumbo is a retail store specializing in toys, household articles, interior decorations, apparel and care products for babies, serving as a one-stop shop for…
- #35
Bilka
bilka.dkBilka is a Danish retail store that sells a wide range of products including electronics, garden furniture, toys, and various other items. The store offers…
1M–10M visitsDenmarkToys - #36
Sideshow
sideshow.comSideshow Collectibles is a company that sells pop culture collectibles including action figures, statues, art prints, and replicas from franchises like…
- #37
American Girl
americangirl.comAmerican Girl is a brand that sells 18-inch dolls, clothing, playsets, and accessories for girls. The company offers various doll collections including…
1M–10M visitsUnited StatesToys - #38
ebay.ie
ebay.ieeBay is an online marketplace where people can discover and buy various items, connecting with others who share similar interests.
- #39
famikura-store.jp
famikura-store.jpFamikura Store is a Japanese retail store that operates both physical stores and an online store, offering various products and information about their sales.
- #40
mercari-shops.com
mercari-shops.comメルカリShops（ショップス）は、全国の専門店が集まるオンラインショッピングモール。食品、家電、ゲーム、おもちゃまで、インターネット通販で掘り出し物を発見！お得な限定セールやクーポンも毎日開催
- #41
takaratomymall.jp
takaratomymall.jpTakaratomy Mall is the official online shopping site for Takaratomy, a Japanese toy company that sells popular toys and merchandise including Tomica, Plarail…
- #42
Entertainment Earth
entertainmentearth.comEntertainment Earth is a retailer specializing in action figures, toys, and collectibles, offering licensed products from popular brands and franchises.
- #43
Fangamer
fangamer.comFangamer is an American video game merchandise company that creates and sells products inspired by video games including shirts, plushes, figures, books…
1M–10M visitsUnited StatesJewelry - #44
GLITCH
glitchproductions.storeThe Glitch Productions Store is an online shop that sells official merchandise for animated shows including Murder Drones, The Amazing Digital Circus, The…
1M–10M visits
AustraliaToys - #45
tamashiiweb.com
tamashiiweb.comTAMASHII NATIONS is a collector's toy brand by BANDAI SPIRITS that produces high-quality items including S.H.Figuarts, METAL BUILD, and Chogokin figures based…
- #46
AMain Hobbies
amainhobbies.comAMain Sports & Hobbies is an online and retail destination that sells RC vehicles, models, and hobby gear including radio control cars, planes, and drones, as…
- #47
Sanrio
sanrio.comSanrio is a global lifestyle brand known for characters like Hello Kitty, My Melody, and Gudetama, offering a wide range of products including apparel, bags…
1M–10M visitsUnited StatesHandbag & Wallet Accessories - #48
san-x.co.jp
san-x.co.jpSan-X is a Japanese company that operates an official Instagram account to share the latest information about its characters and corporate content.
- #49
BDStall
bdstall.comBDStall is Bangladesh's digital trade fair and e-marketplace where users can compare prices, browse verified stalls, and buy electronics, cars, property and…
- #50
ASOBI STORE
asobistore.jpASOBI STORE is the official e-commerce site of Bandai Namco Entertainment, offering character goods from anime and games.
Each brand links to its public Gravity page. Favicons are loaded from the brands' own sites; the country is the brand's headquarters when it is known, otherwise its main market.