Brand page · Outdoor Recreation · Netherlands
Bike Totaal: 234K visits a month, 4 active Meta ads, Gravity score 610.
Bike Totaal — Bike Totaal is a Dutch bicycle retail chain that operates over 170 stores and offers new and used bicycles, bicycle parts, and cycling clothing through its extensive webshop and physical locations. In September 2026 biketotaal.nl drew an estimated 234K visits, down 30% on the month before. It ranks #11 of 928 Outdoor Recreation brands in Netherlands and holds a 4.8 Trustpilot rating over 15,582 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 27 peers: Outdoor Recreation brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bike Totaal is a Dutch bicycle retail chain that operates over 170 stores and offers new and used bicycles, bicycle parts, and cycling clothing through its extensive webshop and physical locations.
01 · Traffic
How much traffic Bike Totaal gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bike Totaal drew an estimated 234K visits in September 2026, down 30% on the month before and down 16% over three months.
- Worldwide#45,933of 4.5M sites · Top 5%
- In Netherlands#592of 78.6K sites · Top 1%
- Outdoor Recreation, worldwide#617of 101,136 brands · Top 1%
- Outdoor Recreation, Netherlands#11of 928 brands · Top 5%
234K
estimated visits in September
1 mo ▼ −30.1%4 mo ▼ −16.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bike Totaal.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bike Totaal holds 4.8 out of 5 on Trustpilot over 15,582 reviews, 15,469 of them in the last twelve months: 86% of customers give five stars and 1% one star. That volume places Bike Totaal in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, Bike Totaal scores 4.9 over 18 reviews.
Bike Accessories Store Bicycle Repair Shop Used Bicycle Shop Bicycle Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bike Totaal sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bike Totaal's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Bike Totaal in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Bike Totaal is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bike Totaal runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2023 (image, text, video).
Plan een proefritBike Totaal2 Oct 2026image
Gratis proefrit plannen?Bike Totaal2 Oct 2026image
Gratis proefrit plannen?Bike Totaal17 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Dynamo Retail B.V.verified
Text ad20 Oct 2026Dynamo Retail B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bike Totaal.
The creators who tag @bike_totaal_nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bike_totaal_nl on Instagram, led by Janice Does ↠ Travel And Curls (10.8K followers, 8.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJanice Does ↠ Travel And Curls@janicechantel · 🇳🇱 NL | Automotive mobility Creator | 10.8K | 8.0% | 1 | Tagged @bike_totaal_nl |
06 · Competitors according to Gravity
Who Bike Totaal competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bike Totaal among Outdoor Recreation brands in Netherlands. The closest is Bike Republic, then culturevelo.com, Fietsvoordeelshop.nl, Mantel, 12GO Biking, CYCLABLE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bike Republicbikerepublic.be | |||||||
| culturevelo.comculturevelo.com | |||||||
| Fietsvoordeelshop.nlfietsvoordeelshop.nl | |||||||
| Mantelmantel.com | |||||||
| 12GO Biking12gobiking.nl | |||||||
| CYCLABLEcyclable.com |
07 · Company
The company behind Bike Totaal.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bike Totaal is a company based in Netherlands, founded in 1995 according to LinkedIn, on a domain registered in October 1999. It employs about 137 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1995, per LinkedIn
- Domain registered
- 26 Oct 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 137 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- biketotaal.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bike Totaal
What people ask Google about Bike Totaal.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bike Totaal a legit company?
According to Gravity by Benchr, Bike Totaal is a brand based in Netherlands: its website has existed since October 1999, its Trustpilot profile is claimed by the brand, it employs 137 people on LinkedIn, it has 5,084 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Bike Totaal reviews: is it worth it?
Customers rate Bike Totaal 4.8 out of 5 on Trustpilot over 15,582 reviews, 15,469 of them in the last twelve months: 86% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Bike Totaal scores 4.9 over 18 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bike Totaal known for?
Bike Totaal is a Dutch bicycle retail chain that operates over 170 stores and offers new and used bicycles, bicycle parts, and cycling clothing through its extensive webshop and physical locations. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a Bike Totaal discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bike Totaal advertises on Facebook and Instagram and on Google, where its offers often run. Check biketotaal.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Bike Totaal?
Gravity by Benchr records a company based in Netherlands, founded in 1995 according to LinkedIn, on a domain registered in 1999, with 137 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bike Totaal doing well?
Not at the moment. Gravity by Benchr estimates about 234,400 visits to biketotaal.nl in September 2026, down 30% in a month and down 16% over three months. Bike Totaal ranks #11 of 928 Outdoor Recreation brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Bike Totaal spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bike Totaal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Netherlands?
Among Outdoor Recreation brands in Netherlands in the Gravity by Benchr index, Bike Totaal ranks #11 of 928 by estimated traffic. Its closest competitors on the same market are Bike Republic, culturevelo.com, Fietsvoordeelshop.nl, Mantel, 12GO Biking. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bike Totaal.