Brand page · Clothing
Billabong: 137K visits a month, 155 active Meta ads.
Billabong — Billabong is a surf brand that sells fashion apparel, technical clothing and gear for surfing and snow sports. In September 2026 billabong.co.uk drew an estimated 137K visits, down 16% on the month before. It ranks #394 of 19,668 Clothing brands and holds a 2.1 Trustpilot rating over 424 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Billabong is a surf brand that sells fashion apparel, technical clothing and gear for surfing and snow sports.
01 · Traffic
How much traffic Billabong gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Billabong drew an estimated 137K visits in September 2026, down 16% on the month before and down 28% over three months.
- Worldwide#71,824of 4.5M sites · Top 5%
- In United Kingdom#3,678of 192K sites · Top 5%
- Clothing, worldwide#6,700of 459,295 brands · Top 5%
- Clothing, United Kingdom#394of 19,668 brands · Top 5%
137K
estimated visits in September
1 mo ▼ −15.7%4 mo ▼ −28.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Billabong.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Billabong holds 2.1 out of 5 on Trustpilot over 424 reviews, 224 of them in the last twelve months: 13% of customers give five stars and 75% one star. That volume places Billabong in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Swimwear Store Surf Shop Outerwear Store Women's Clothing Store Beach Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Billabong sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Billabong's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Billabong in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Billabong is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Billabong runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2022 (image, text).
The Corduroy Edit 🍂Billabong14 Oct 2026video
Pro Performance BoardshortsBillabong13 Oct 2026video
The Corduroy Edit 🍂Billabong13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026NA PALI SASverified
Text ad21 Oct 2026NA PALI SASverified
Text ad21 Oct 2026NA PALI SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Billabong.
The creators who tag @billabong on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @billabong on Instagram, led by Shion Crawford (31.6K followers, 17.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShion Crawford@shishiboi_ · 🇺🇸 US | Fitness sport bodybuilding Creator | 31.6K | 17.0% | 13 | Tagged @billabong |
06 · Competitors according to Gravity
Who Billabong competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Billabong among Clothing brands. The closest is billabong-store.be, then Rip Curl, O'Neill, Quiksilver, hurley.com, oxbowshop.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| billabong-store.bebillabong-store.be | |||||||
| Rip Curlripcurl.com.au | |||||||
| O'Neillus.oneill.com | |||||||
| Quiksilverquiksilver.de | |||||||
| hurley.comhurley.com | |||||||
| oxbowshop.comoxbowshop.com |
07 · Company
The company behind Billabong.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Billabong is an e-commerce brand, founded in 1973 according to LinkedIn, on a domain registered in June 2001.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1973, per LinkedIn
- Domain registered
- 11 Jun 2001
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- billabong.co.uk · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Billabong
What people ask Google about Billabong.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Billabong legit?
According to Gravity by Benchr, Billabong is a brand: its website has existed since June 2001, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it has 2,399,976 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Billabong reviews
Customers rate Billabong 2.1 out of 5 on Trustpilot over 424 reviews, 224 of them in the last twelve months: 13% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Billabong sell?
Billabong is a surf brand that sells fashion apparel, technical clothing and gear for surfing and snow sports. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Billabong have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Billabong advertises on Facebook and Instagram and on Google, where its offers often run. Check billabong.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Billabong?
Billabong sells on its own website, billabong.co.uk, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Billabong?
Gravity by Benchr records a company, founded in 1973 according to LinkedIn, on a domain registered in 2001. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Billabong growing?
Not at the moment. Gravity by Benchr estimates about 137,300 visits to billabong.co.uk in September 2026, down 16% in a month and down 28% over three months. Billabong ranks #394 of 19,668 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Billabong use?
Gravity by Benchr identifies billabong.co.uk as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records.
How much does Billabong spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Billabong on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Billabong ranks #394 of 19,668 by estimated traffic. Its closest competitors on the same market are billabong-store.be, Rip Curl, O'Neill, Quiksilver, hurley.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Billabong.