Brand page · Clothing · United States
O'Neill: 415K visits a month, 96 active Meta ads, Gravity score 417.
O'Neill — O'Neill is a California surf, snow and lifestyle brand that sells boardshorts, clothing, swimwear and accessories. In September 2026 us.oneill.com drew an estimated 415K visits, up 21% on the month before. It ranks #340 of 97,158 Clothing brands in United States and holds a 1.6 Trustpilot rating over 36 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
O'Neill is a California surf, snow and lifestyle brand that sells boardshorts, clothing, swimwear and accessories.
01 · Traffic
How much traffic O'Neill gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
O'Neill drew an estimated 415K visits in September 2026, up 21% on the month before and down 17% over three months.
- Worldwide#28,872of 4.5M sites · Top 1%
- In United States#9,400of 1.2M sites · Top 1%
- Clothing, worldwide#2,423of 459,295 brands · Top 1%
- Clothing, United States#340of 97,158 brands · Top 1%
415K
estimated visits in September
1 mo ▲ +20.8%4 mo ▼ −16.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about O'Neill.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
O'Neill holds 1.6 out of 5 on Trustpilot over 36 reviews, 7 of them in the last twelve months: 6% of customers give five stars and 83% one star. That volume places O'Neill in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Streetwear Store Activewear Store Men's Clothing Store Shoe Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What O'Neill sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
O'Neill sells on Shopify, 57% of its catalogue in stock. The best seller is E-Gift Card, at US$25.00–US$500.00, followed by Miranda Midi Printed Cover-Up Dress and Reserve Heather 21" Hybrid Shorts.
#1E-Gift CardO'NeillUS$25.00–US$500.00In stock
#2Miranda Midi Printed Cover-Up DressO'NeillUS$69.50In stock
#3Reserve Heather 21" Hybrid ShortsO'NeillUS$60.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places O'Neill in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 71% of the catalogue
- In stock
- 57%
- Upper price quartile
- US$50.00
- Currency
- USD
04 · Ads
What O'Neill is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
O'Neill runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Extra 30% Off + Free ShippingO'Neill14 Oct 2026video
Sale on Sale: Use TREAT30O'Neill14 Oct 2026video
Explore New Snow GearO'Neill14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about O'Neill.
The creators who tag @oneillusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oneillusa on Instagram, led by Nick Adams | Waterski (10.3K followers, 5.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNick Adams | Waterski@noodleba · 🇺🇸 US | Fitness sport bodybuilding Creator | 10.3K | 5.3% | 10 | Tagged @oneillusa |
06 · Competitors according to Gravity
Who O'Neill competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for O'Neill among Clothing brands in United States. The closest is orca.com, then Rip Curl, Quiksilver, Billabong, billabong-store.be, hurley.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| orca.comorca.com | |||||||
| Rip Curlripcurl.com | |||||||
| Quiksilverquiksilver.com | |||||||
| Billabongbillabong.co.uk | |||||||
| billabong-store.bebillabong-store.be | |||||||
| hurley.comhurley.com |
07 · Company
The company behind O'Neill.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
O'Neill is a company based in Irvine, United States, founded in 1952 according to LinkedIn. It employs about 773 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Irvine
- Founded
- 1952, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 773 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- us.oneill.com · Shopify · USD
- Catalogue
- 396 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about O'Neill
What people ask Google about O'Neill.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is O'Neill a legit company?
According to Gravity by Benchr, O'Neill is a brand based in Irvine, United States: it sells on a Shopify store, it employs 773 people on LinkedIn, it has 425,238 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
O'Neill reviews: is it worth it?
Customers rate O'Neill 1.6 out of 5 on Trustpilot over 36 reviews, 7 of them in the last twelve months: 6% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is O'Neill?
O'Neill is a California surf, snow and lifestyle brand that sells boardshorts, clothing, swimwear and accessories. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does O'Neill cost?
O'Neill's best seller, E-Gift Card, sells from US$25.00 to US$500.00 on us.oneill.com. 57% of the catalogue is in stock. Gravity does not track prices daily: check us.oneill.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a O'Neill discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: O'Neill advertises on Facebook and Instagram, where its offers often run. Check us.oneill.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy O'Neill?
O'Neill sells on its own website, us.oneill.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind O'Neill?
Gravity by Benchr records a company based in Irvine, United States, founded in 1952 according to LinkedIn, with 773 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is O'Neill doing well?
Not at the moment. Gravity by Benchr estimates about 415,000 visits to us.oneill.com in September 2026, up 21% in a month and down 17% over three months. O'Neill ranks #340 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does O'Neill use?
Gravity by Benchr identifies us.oneill.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does O'Neill spend on Meta ads?
Gravity by Benchr does not publish a spend figure for O'Neill on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, O'Neill ranks #340 of 97,158 by estimated traffic. Its closest competitors on the same market are orca.com, Rip Curl, Quiksilver, Billabong, billabong-store.be. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with O'Neill.