Brand page · Clothing · United States
Billabong: 444K visits a month, 155 active Meta ads, Gravity score 495.
Billabong — Billabong is a brand that sells surf, swim and lifestyle clothing for men, women and kids, offering apparel, surf gear and outdoor fashion. In September 2026 billabong.com drew an estimated 444K visits, down 33% on the month before. It ranks #319 of 97,158 Clothing brands in United States and holds a 1.2 Trustpilot rating over 255 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Billabong is a brand that sells surf, swim and lifestyle clothing for men, women and kids, offering apparel, surf gear and outdoor fashion.
01 · Traffic
How much traffic Billabong gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Billabong drew an estimated 444K visits in September 2026, down 33% on the month before and down 38% over three months.
- Worldwide#27,339of 4.5M sites · Top 1%
- In United States#8,909of 1.2M sites · Top 1%
- Clothing, worldwide#2,279of 459,295 brands · Top 1%
- Clothing, United States#319of 97,158 brands · Top 1%
444K
estimated visits in September
1 mo ▼ −32.8%4 mo ▼ −37.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Billabong.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Billabong holds 1.2 out of 5 on Trustpilot over 255 reviews, 76 of them in the last twelve months: 5% of customers give five stars and 89% one star. That volume places Billabong in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Billabong sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Billabong sells on Shopify, 45% of its catalogue in stock. The best seller is New Waves Gauze Elastic Waist Pants - Black Sands, at US$49.95, followed by Wild Pursuit Yarn-Dyed Overalls - Off Black and Wild Pursuit Yarn-Dyed Overalls - Off Black.
#1New Waves Gauze Elastic Waist Pants - Black SandsBillabongUS$49.95In stock
#2Wild Pursuit Yarn-Dyed Overalls - Off BlackBillabongUS$55.95In stock
#3Wild Pursuit Yarn-Dyed Overalls - Off BlackBillabongUS$55.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Billabong in its comparison group.
- Average rating
- 4.41 / 5
- Rated products
- 46% of the catalogue
- In stock
- 45%
- Upper price quartile
- US$59.95
- Currency
- USD
04 · Ads
What Billabong is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Billabong runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2025 (image, text, video).
The Corduroy Edit 🍂Billabong14 Oct 2026video
Pro Performance BoardshortsBillabong13 Oct 2026video
The Corduroy Edit 🍂Billabong13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026O5 BILL, LLCverified
Text ad20 Oct 2026O5 BILL, LLCverified
Text ad20 Oct 2026O5 BILL, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Billabong.
The creators who tag @billabong on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @billabong on Instagram, led by Shion Crawford (31.6K followers, 17.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShion Crawford@shishiboi_ · 🇺🇸 US | Fitness sport bodybuilding Creator | 31.6K | 17.0% | 13 | Tagged @billabong |
06 · Competitors according to Gravity
Who Billabong competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Billabong among Clothing brands in United States. The closest is Rip Curl, then Quiksilver, rvca.com, hurley.com, oxbowshop.com, O'Neill.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rip Curlripcurl.com.au | |||||||
| Quiksilverquiksilver.com.au | |||||||
| rvca.comrvca.com | |||||||
| hurley.comhurley.com | |||||||
| oxbowshop.comoxbowshop.com | |||||||
| O'Neillus.oneill.com |
07 · Company
The company behind Billabong.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Billabong is a company based in New York, United States, founded in 1973 according to LinkedIn, on a domain registered in March 1996.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 1973, per LinkedIn
- Domain registered
- 19 Mar 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- billabong.com · Shopify · USD
- Catalogue
- 6,557 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Billabong
What people ask Google about Billabong.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Billabong legit?
According to Gravity by Benchr, Billabong is a brand based in New York, United States: its website has existed since March 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 2,399,976 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Billabong reviews: is it worth it?
Customers rate Billabong 1.2 out of 5 on Trustpilot over 255 reviews, 76 of them in the last twelve months: 5% give five stars, 89% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Billabong known for?
Billabong is a brand that sells surf, swim and lifestyle clothing for men, women and kids, offering apparel, surf gear and outdoor fashion. Gravity by Benchr classifies it under Clothing, with Boating & Water Sports making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Billabong expensive?
Billabong's best seller, New Waves Gauze Elastic Waist Pants - Black Sands, sells US$49.95 on billabong.com. 45% of the catalogue is in stock. Gravity does not track prices daily: check billabong.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Billabong discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Billabong advertises on Facebook and Instagram and on Google, where its offers often run. Check billabong.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Billabong?
Billabong sells on its own website, billabong.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Billabong?
Gravity by Benchr records a company based in New York, United States, founded in 1973 according to LinkedIn, on a domain registered in 1996. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Billabong doing well?
Not at the moment. Gravity by Benchr estimates about 443,600 visits to billabong.com in September 2026, down 33% in a month and down 38% over three months. Billabong ranks #319 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Billabong use?
Gravity by Benchr identifies billabong.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Billabong's ad budget?
Gravity by Benchr does not publish a spend figure for Billabong on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Billabong ranks #319 of 97,158 by estimated traffic. Its closest competitors on the same market are Rip Curl, Quiksilver, rvca.com, hurley.com, oxbowshop.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Billabong.