Brand page · Clothing · Australia
Billy J: 2.6m visits a month, 834 active Meta ads, Gravity score 733.
Billy J — Billy J is an Australian online fashion boutique offering women's clothing, footwear and accessories. The brand provides affordable, trend-led fashion with over 6000 styles to choose from and worldwide shipping. In September 2026 billyj.com.au drew an estimated 2.6m visits, up 5% on the month before. It ranks #7 of 12,275 Clothing brands in Australia and holds a 4.5 Trustpilot rating over 3,990 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 26 peers: Clothing brands in Australia with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Billy J is an Australian online fashion boutique offering women's clothing, footwear and accessories. The brand provides affordable, trend-led fashion with over 6000 styles to choose from and worldwide shipping.
01 · Traffic
How much traffic Billy J gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Billy J drew an estimated 2.6m visits in September 2026, up 5% on the month before and up 38% over three months.
- Worldwide#6,742of 4.5m sites · Top 1%
- In Australia#110of 105k sites · Top 1%
- Clothing, worldwide#464of 459,295 brands · Top 1%
- Clothing, Australia#7of 12,275 brands · Top 1%
2.6m
estimated visits in September
1 mo ▲ +4.8%4 mo ▲ +38.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Billy J.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Billy J holds 4.5 out of 5 on Trustpilot over 3,990 reviews, 440 of them in the last twelve months: 83% of customers give five stars and 8% one star. That volume places Billy J in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Billy J sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Billy J sells on Shopify, 95% of its catalogue in stock. The best seller is Parcel Protection, at A$3.00, followed by Dreamers Midi Dress - Green Floral and Booby Tape - Nude.
#1Parcel ProtectionBilly JA$3.00In stock
#2Dreamers Midi Dress - Green FloralBilly JA$89.95In stock
#3Booby Tape - NudeBilly JA$21.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Billy J in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 52% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$69.71
- Currency
- AUD
04 · Ads
What Billy J is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Billy J runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
Shop Before She Sells OutBilly J7 Oct 2026video
Give me a dress that’s even better from the back billy_j_boutique AD | #brandiloveBilly J7 Oct 2026video
Auria Off Shoulder Maxi Dress - PlumBilly J7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LCH CAPITAL HOLDINGS PTY LTDverified
Text ad20 Oct 2026LCH CAPITAL HOLDINGS PTY LTDverified
Text ad20 Oct 2026LCH CAPITAL HOLDINGS PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Billy J.
The creators who tag @billy_j_boutique on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @billy_j_boutique on Instagram, led by Shontina Rose (196k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShontina Rose@shontinarose · 🇦🇺 AU | Fashion style luxury Creator | 196k | 1.4% | 4 | Tagged @billy_j_boutique |
06 · Competitors according to Gravity
Who Billy J competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Billy J among Clothing brands in Australia. The closest is showpo.com, then Bialcon, SNDYS, Pretty Lavish, Adrianna Papell, Ballbellas.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| showpo.comshowpo.com | |||||||
| Bialconbialcon.pl | |||||||
| SNDYSsndys.com.au | |||||||
| Pretty Lavishprettylavish.co.uk | |||||||
| Adrianna Papelladriannapapell.com | |||||||
| Ballbellasballbellas.com |
07 · Company
The company behind Billy J.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Billy J is a company based in Kunda Park, Australia, founded in 2014 according to LinkedIn. It employs about 43 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Kunda Park
- Founded
- 2014, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 43 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- billyj.com.au · Shopify · AUD
- Catalogue
- 446 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Billy J
What people ask Google about Billy J.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Billy J legit?
According to Gravity by Benchr, Billy J is a brand based in Kunda Park, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 43 people on LinkedIn, it has 665,337 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Billy J?
Customers rate Billy J 4.5 out of 5 on Trustpilot over 3,990 reviews, 440 of them in the last twelve months: 83% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Billy J?
Billy J is an Australian online fashion boutique offering women's clothing, footwear and accessories. The brand provides affordable, trend-led fashion with over 6000 styles to choose from and worldwide shipping. Gravity by Benchr classifies it under Clothing, with Dresses making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Billy J prices: how much is it?
Billy J's best seller, Parcel Protection, sells A$3.00 on billyj.com.au. 95% of the catalogue is in stock. Gravity does not track prices daily: check billyj.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Billy J have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Billy J advertises on Facebook and Instagram and on Google, where its offers often run. Check billyj.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Billy J?
Billy J sells on its own website, billyj.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Billy J?
Gravity by Benchr records a company based in Kunda Park, Australia, founded in 2014 according to LinkedIn, with 43 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Billy J doing well?
Yes. Gravity by Benchr estimates about 2,571,200 visits to billyj.com.au in September 2026, up 5% in a month and up 38% over three months. Billy J ranks #7 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Billy J use?
Gravity by Benchr identifies billyj.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Billy J's ad budget?
Gravity by Benchr does not publish a spend figure for Billy J on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Billy J ranks #7 of 12,275 by estimated traffic. Its closest competitors on the same market are showpo.com, Bialcon, SNDYS, Pretty Lavish and Adrianna Papell. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Billy J.