Brand page · Vehicle Parts & Accessories · Norway
BilXtra traffic, ads & competitors 176k visits a month, 19 active Meta ads.
BilXtra — BilXtra is a Norwegian car parts and automotive equipment retail chain that also operates workshops and is part of the AS Sørensen og Balchen group. In September 2026 bilxtra.no drew an estimated 176k visits. It ranks #4 of 147 Vehicle Parts & Accessories brands in Norway and holds a 1.9 Trustpilot rating over 22 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
BilXtra is a Norwegian car parts and automotive equipment retail chain that also operates workshops and is part of the AS Sørensen og Balchen group.
01 · Traffic
BilXtra website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BilXtra drew an estimated 176k visits in September 2026 and down 23% over three months.
- Worldwide#58,266of 4.5m sites · Top 5%
- In Norway#239of 15.2k sites · Top 5%
- Vehicle Parts & Accessories, worldwide#933of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, Norway#4of 147 brands · Top 5%
176k
estimated visits in September
1 mo ▲ +0.5%4 mo ▼ −22.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BilXtra reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BilXtra holds 1.9 out of 5 on Trustpilot over 22 reviews, 7 of them in the last twelve months: 32% of customers give five stars and 59% one star. That volume places BilXtra in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Auto Parts Store Car Accessories Store Tire Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BilXtra best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BilXtra's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BilXtra in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
BilXtra ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BilXtra runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Kampanjepris på hengerlys🚨BilXtra5 Oct 2026video
-20% på LEDpærer fra Osram ✨BilXtra5 Oct 2026video
Kampanjepris på Speras 🔦BilXtra5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026A/S SØRENSEN OG BALCHENverified
Text ad20 Oct 2026Autosenteret Løten ASverified
Text ad20 Oct 2026A/S SØRENSEN OG BALCHENverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BilXtra influencers
The creators who tag @bilxtra_no on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bilxtra_no on Instagram, led by PÅL IVAR FRIGSTAD (25.1k followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPÅL IVAR FRIGSTAD@frigstadmotorsport · 🇳🇴 NO | Automotive mobility Creator | 25.1k | 2.8% | 1 | Tagged @bilxtra_no |
06 · Competitors according to Gravity
BilXtra competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BilXtra among Vehicle Parts & Accessories brands in Norway. The closest is Forstinger, then Biltema Norge, micksgarage.com, CarParts-Expert, automotive-sa.com, Auto One.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Forstingerforstinger.com | |||||||
| Biltema Norgebiltema.no | |||||||
| micksgarage.commicksgarage.com | |||||||
| CarParts-Expertcarparts-expert.com | |||||||
| automotive-sa.comautomotive-sa.com | |||||||
| Auto Oneautoone.com.au |
07 · Company
Who is behind BilXtra?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BilXtra is a company based in Norway, on a domain registered in February 2001. It employs about 122 people.
- Entity country
- 🇳🇴 Norway
- Domain registered
- 25 Feb 2001
- Employees
- 122 on LinkedIn
- Own store
- bilxtra.no
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BilXtra
What people ask Google about BilXtra.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BilXtra legit or a scam?
According to Gravity by Benchr, BilXtra is a brand based in Norway: its website has existed since February 2001, it employs 122 people on LinkedIn, it has 3,364 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
BilXtra reviews: is it worth it?
Customers rate BilXtra 1.9 out of 5 on Trustpilot over 22 reviews, 7 of them in the last twelve months: 32% give five stars, 59% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BilXtra?
BilXtra is a Norwegian car parts and automotive equipment retail chain that also operates workshops and is part of the AS Sørensen og Balchen group. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
BilXtra promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: BilXtra advertises on Facebook and Instagram and on Google, where its offers often run. Check bilxtra.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns BilXtra?
Gravity by Benchr records a company based in Norway, whose domain was registered in 2001, with 122 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is BilXtra growing?
Not at the moment. Gravity by Benchr estimates about 176,000 visits to bilxtra.no in September 2026, up 0% in a month and down 23% over three months. BilXtra ranks #4 of 147 Vehicle Parts & Accessories brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is BilXtra's ad budget?
Gravity by Benchr does not publish a spend figure for BilXtra on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in Norway?
Among Vehicle Parts & Accessories brands in Norway in the Gravity by Benchr index, BilXtra ranks #4 of 147 by estimated traffic. Its closest competitors on the same market are Forstinger, Biltema Norge, micksgarage.com, CarParts-Expert and automotive-sa.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BilXtra.