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  5. Binky Belle

Brand page · Jewelry · United Kingdom

Binky Belle Top 10% worldwide Top 10% in United Kingdom Top 5% in Jewelry Top 5% in Jewelry in United Kingdom
binkybelle.com·🇬🇧 Reading, United Kingdom· Shopify·Since 2022

Binky Belle: 31.8k visits a month, 81 active Meta ads, Gravity score 584.

Binky Belle — Binky Belle is a UK-based jewellery brand that sells trendy and stylish products including bold earrings, layered necklaces, and stackable rings. In September 2026 binkybelle.com drew an estimated 31.8k visits, up 13% on the month before. It ranks #334 of 6,772 Jewelry brands in United Kingdom and holds a 4.1 Trustpilot rating over 34 reviews.

binkybelle.com@binky.belle 66.1kLinkedIn 63Trustpilot 4.1Meta Ad Library 81

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
31.8k
+13% vs. August 2026
Instagram followers
66.1k
708 posts · @binky.belle
Trustpilot
4.1
34 reviews · 34 in 12 months
Meta ads
81
active · on Google since 2024
Products
86%
in stock · 92 collections
Rank in United Kingdom
#334
of 6,772 in Jewelry
LinkedIn
63
followers · 4 employees
Earned media value
€348.5
per month, Instagram

Gravity score

584/ 1000 · 10 of 10 indicators rated
Brand Power559
Momentum447
Performance745

Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Binky Belle is a UK-based jewellery brand that sells trendy and stylish products including bold earrings, layered necklaces, and stackable rings.

01 · Traffic

How much traffic Binky Belle gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Binky Belle drew an estimated 31.8k visits in September 2026, up 13% on the month before and up 27% over three months.

  • Worldwide#250,086of 4.5m sites · Top 10%
  • In United Kingdom#13,046of 192k sites · Top 10%
  • Jewelry, worldwide#5,947of 132,285 brands · Top 5%
  • Jewelry, United Kingdom#334of 6,772 brands · Top 5%
Monthly visitssource Sept 2026

31.8k

estimated visits in September

1 mo ▲ +12.9%4 mo ▲ +27.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Binky Belle.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Binky Belle holds 4.1 out of 5 on Trustpilot over 34 reviews, 34 of them in the last twelve months: 74% of customers give five stars and 21% one star. That volume places Binky Belle in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.

Trustpilotclaimed page · read 20 Oct 2026
4.1TrustScore · 34 reviews · 34 in 12 months
Top 50% review volumeTop 50% rating quality
5 ★74%
4 ★0%
3 ★6%
2 ★0%
1 ★21%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Binky Belle sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Binky Belle sells on Shopify, 86% of its catalogue in stock. The best seller is Gold Initial Balloon Necklace, at £15.00, followed by Silver Initial Balloon Necklace and Silver Two Layers Star Huggies.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Earrings38%
Necklaces34%
Bracelets18%
Rings5%

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry99%
Handbag & Wallet Accessories1%
Gift Cards0%

The dominant category places Binky Belle in its comparison group.

Prices and ratingsstore data
Average rating
4.79 / 5
Rated products
59% of the catalogue
In stock
86%
Upper price quartile
US$43.68
Currency
GBP

05 · Influencers

Who talks about Binky Belle.

The creators who tag @binky.belle on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @binky.belle · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Binky Belle competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Binky Belle among Jewelry brands in United Kingdom. The closest is Six Rumours, then Abiza, Macaroon Jewellery, Formation Jewellery, Orelia London, Elk & Bloom.

CompetitorsJewelry · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Six Rumourssixrumours.com
Abizaabiza.co.uk
Macaroon Jewellerymacaroonjewellery.co.uk
Formation Jewelleryformationjewellery.com
Orelia Londonorelia.com
Elk & Bloomelkandbloom.com
Competitors Gravity finds for Binky Belle. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Binky Belle with Six Rumours

07 · Company

The company behind Binky Belle.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Binky Belle is a company based in Reading, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in September 2022. It employs about 4 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Reading
Founded
2022, per LinkedIn
Domain registered
6 Sept 2022
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
4 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
binkybelle.com · Shopify · GBP
Catalogue
92 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Binky Belle

What people ask Google about Binky Belle.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Binky Belle a legit company?

According to Gravity by Benchr, Binky Belle is a brand based in Reading, United Kingdom: its website has existed since September 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 66,083 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Binky Belle?

Customers rate Binky Belle 4.1 out of 5 on Trustpilot over 34 reviews, 34 of them in the last twelve months: 74% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Binky Belle?

Binky Belle is a UK-based jewellery brand that sells trendy and stylish products including bold earrings, layered necklaces, and stackable rings. Gravity by Benchr classifies it under Jewelry, with Earrings making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Binky Belle prices: how much is it?

Binky Belle's best seller, Gold Initial Balloon Necklace, sells £15.00 on binkybelle.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check binkybelle.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Binky Belle discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Binky Belle advertises on Facebook and Instagram and on Google, where its offers often run. Check binkybelle.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Binky Belle?

Binky Belle sells on its own website, binkybelle.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Binky Belle?

Gravity by Benchr records a company based in Reading, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in 2022, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Binky Belle growing?

Yes. Gravity by Benchr estimates about 31,800 visits to binkybelle.com in September 2026, up 13% in a month and up 27% over three months. Binky Belle ranks #334 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Binky Belle use?

Gravity by Benchr identifies binkybelle.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Binky Belle's ad budget?

Gravity by Benchr does not publish a spend figure for Binky Belle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands in United Kingdom?

Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Binky Belle ranks #334 of 6,772 by estimated traffic. Its closest competitors on the same market are Six Rumours, Abiza, Macaroon Jewellery, Formation Jewellery and Orelia London. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Binky Belle.