Brand page · Decor · United States
Birdfy: 442k visits a month, 194 active Meta ads, Gravity score 696.
Birdfy — Birdfy is a brand that creates smart birdwatching gear and ecosystems, including AI-powered bird feeders, birdhouses, and baths. The company combines camera technology with AI to help users observe and identify bird species. In September 2026 birdfy.com drew an estimated 442k visits, up 33% on the month before. It ranks #57 of 42,373 Decor brands in United States and holds a 4.0 Trustpilot rating over 1,693 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 294 peers: Decor brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Birdfy is a brand that creates smart birdwatching gear and ecosystems, including AI-powered bird feeders, birdhouses, and baths. The company combines camera technology with AI to help users observe and identify bird species.
01 · Traffic
How much traffic Birdfy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Birdfy drew an estimated 442k visits in September 2026, up 33% on the month before and down 3% over three months.
- Worldwide#27,439of 4.5m sites · Top 1%
- In United States#8,932of 1.2m sites · Top 1%
- Decor, worldwide#365of 185,686 brands · Top 1%
- Decor, United States#57of 42,373 brands · Top 1%
442k
estimated visits in September
1 mo ▲ +33.4%4 mo ▼ −2.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Birdfy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Birdfy holds 4.0 out of 5 on Trustpilot over 1,693 reviews, 1,590 of them in the last twelve months: 66% of customers give five stars and 16% one star. That volume places Birdfy in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Bird Watching Area
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Birdfy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Birdfy sells on Shopify, 98% of its catalogue in stock. The best seller is Birdfy Feeder - AI-Powered Smart Bird Feeder with Camera, at US$109.99–US$149.99, followed by Birdfy Feeder with Solar Panel - Solar-Powered Smart Bird Feeder with Camera and Birdfy Solar Panel (Type C) - Bird Feeder Camera Solar Panel.
#1Birdfy Feeder - AI-Powered Smart Bird Feeder with CameraBirdfyUS$109.99–US$149.99In stock
#2Birdfy Feeder with Solar Panel - Solar-Powered Smart Bird Feeder with CameraBirdfyUS$129.99–US$149.99In stock
#3Birdfy Solar Panel (Type C) - Bird Feeder Camera Solar PanelBirdfyUS$39.99–US$65.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Birdfy in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 80% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$189.99
- Currency
- USD
04 · Ads
What Birdfy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Birdfy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2024 (image, text, video).
Nourrissez le voyage. Émerveillez-vous. Économisez jusqu’à 40 %.Birdfy7 Oct 2026image
Nourrissez le voyage. Émerveillez-vous. Économisez jusqu’à 40 %.Birdfy7 Oct 2026image
Whitebutt thinks he’s getting a free breakfast. He doesn’t know he’s just been recruited to Seed School 😂🐦 Ad | Paid partnership with @birdBirdfy7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Netvue, Inc.verified
Text ad20 Oct 2026Netvue, Inc.verified
Text ad20 Oct 2026Netvue, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Birdfy.
The creators who tag @birdfy_by_netvue on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @birdfy_by_netvue on Instagram, led by Marijke Janssen (123k followers, 5.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarijke Janssen@hummingbirdsbysurprise · 🇺🇸 US | Pets nature Creator | 123k | 5.0% | 2 | Tagged @birdfy_by_netvue |
06 · Competitors according to Gravity
Who Birdfy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Birdfy among Decor brands in United States. The closest is Bird Buddy, then Wild Birds Unlimited, NHBS, Naturbutiken, elho group, hermie.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bird Buddymybirdbuddy.com | |||||||
| Wild Birds Unlimitedwbu.com | |||||||
| NHBSnhbs.com | |||||||
| Naturbutikennaturbutiken.se | |||||||
| elho groupelho.com | |||||||
| hermie.comhermie.com |
07 · Company
The company behind Birdfy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Birdfy is a company based in Pasadena, United States, founded in 2010 according to LinkedIn, on a domain registered in April 2020. It employs about 55 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Pasadena
- Founded
- 2010, per LinkedIn
- Domain registered
- 15 Apr 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 55 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- birdfy.com · Shopify · USD
- Catalogue
- 59 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Birdfy
What people ask Google about Birdfy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Birdfy a legit company?
According to Gravity by Benchr, Birdfy is a brand based in Pasadena, United States: its website has existed since April 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 55 people on LinkedIn, it has 89,399 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Birdfy reviews
Customers rate Birdfy 4.0 out of 5 on Trustpilot over 1,693 reviews, 1,590 of them in the last twelve months: 66% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Birdfy sell?
Birdfy is a brand that creates smart birdwatching gear and ecosystems, including AI-powered bird feeders, birdhouses, and baths. The company combines camera technology with AI to help users observe and identify bird species. Gravity by Benchr classifies it under Decor, with Bird & Wildlife Feeders making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Birdfy expensive?
Birdfy's best seller, Birdfy Feeder - AI-Powered Smart Bird Feeder with Camera, sells from US$109.99 to US$149.99 on birdfy.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check birdfy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Birdfy discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Birdfy advertises on Facebook and Instagram and on Google, where its offers often run. Check birdfy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Birdfy?
Birdfy sells on its own website, birdfy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Birdfy?
Gravity by Benchr records a company based in Pasadena, United States, founded in 2010 according to LinkedIn, on a domain registered in 2020, with 55 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Birdfy growing?
Not at the moment. Gravity by Benchr estimates about 441,600 visits to birdfy.com in September 2026, up 33% in a month and down 3% over three months. Birdfy ranks #57 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Birdfy use?
Gravity by Benchr identifies birdfy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Birdfy's ad budget?
Gravity by Benchr does not publish a spend figure for Birdfy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, Birdfy ranks #57 of 42,373 by estimated traffic. Its closest competitors on the same market are Bird Buddy, Wild Birds Unlimited, NHBS, Naturbutiken and elho group. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Birdfy.