Brand page · Clothing · Australia

birdsnest Top 1% worldwide Top 1% in Australia Top 1% in Clothing Top 1% in Clothing in Australia
birdsnest.com.au·🇦🇺 Cooma, Australia· Shopify

birdsnest: 494K visits a month, 340 active Meta ads, Gravity score 628.

birdsnest — Discover birdsnest clothing, your online Australian wardrobe. Let us be your fashion wingbirds from dresses to jeans & everything in between. Shop today!. In September 2026 birdsnest.com.au drew an estimated 494K visits, up 28% on the month before. It ranks #61 of 12,275 Clothing brands in Australia.

birdsnest.com.au@birdsnestonline 135KYouTube 2.8KFacebookLinkedIn 1.3KTrustpilot 4.1Meta Ad Library 340

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
494K
+28% vs. August 2026
Instagram followers
135K
10,201 posts · @birdsnestonline
Trustpilot
4.1
6 reviews · 2 in 12 months
Meta ads
340
active · on Google since 2021
Products
52%
in stock · 877 collections
Rank in Australia
#61
of 12,275 in Clothing
LinkedIn
1.3K
followers · 71 employees
Earned media value
€503.6
per month, Instagram

Gravity score

628/ 1000 · 10 of 10 indicators rated
Brand Power519
Momentum723
Performance641

Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Discover birdsnest clothing, your online Australian wardrobe. Let us be your fashion wingbirds from dresses to jeans & everything in between. Shop today!

01 · Traffic

How much traffic birdsnest gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

birdsnest drew an estimated 494K visits in September 2026, up 28% on the month before and up 36% over three months.

  • Worldwide#25,090of 4.5M sites · Top 1%
  • In Australia#485of 105K sites · Top 1%
  • Clothing, worldwide#2,073of 459,295 brands · Top 1%
  • Clothing, Australia#61of 12,275 brands · Top 1%
Monthly visitssource Sept 2026

494K

estimated visits in September

1 mo ▲ +28.4%4 mo ▲ +36.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about birdsnest.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

birdsnest holds 4.1 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 83% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
4.1TrustScore · 6 reviews · 2 in 12 months
5 ★83%
4 ★0%
3 ★0%
2 ★17%
1 ★0%

Clothing Store Men's Clothing Store Plus Size Clothing Store Women's Clothing Store Shoe Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What birdsnest sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

birdsnest sells on Shopify, 52% of its catalogue in stock. The best seller is Upgrade your order to a birdsnest Changeroom, at A$10.95, followed by Youre Always There For Me Boyfriend Shorts - Denim and Runaway Top - White.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing Tops27%
Dresses20%
Pants11%
Outerwear5%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing85%
Shoes4%
Jewelry4%
Handbags, Wallets & Cases2%
Clothing Accessories2%

The dominant category places birdsnest in its comparison group.

Prices and ratingsstore data
Average rating
4.46 / 5
Rated products
51% of the catalogue
In stock
52%
Upper price quartile
US$65.56
Currency
AUD

05 · Influencers

Who talks about birdsnest.

The creators who tag @birdsnestonline on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @birdsnestonline on Instagram, led by Stacey McGregor (94.8K followers, 2.2% engagement).

Influencersaccounts tagging @birdsnestonline · Instagram
AccountProfileFollowersEngagementTagsRelationship
SStacey McGregor@stace_mcgregs · 🇦🇺 AUFashion style luxury Creator94.8K2.2%1Tagged @birdsnestonline
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who birdsnest competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for birdsnest among Clothing brands in Australia. The closest is Jones New York, then withnothingunderneath.com, SUZY, Ramy Brook, objectci.com, PISTOLA.

CompetitorsClothing · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Jones New Yorkjny.com
withnothingunderneath.comwithnothingunderneath.com
SUZYsuzyshier.com
Ramy Brookramybrook.com
objectci.comobjectci.com
PISTOLApistoladenim.com
Competitors Gravity finds for birdsnest. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare birdsnest with Jones New York

07 · Company

The company behind birdsnest.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

birdsnest is a company based in Cooma, Australia, founded in 2004 according to LinkedIn. It employs about 71 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia · Cooma
Founded
2004, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
71 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
birdsnest.com.au · Shopify · AUD
Catalogue
877 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about birdsnest

What people ask Google about birdsnest.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is birdsnest legit?

According to Gravity by Benchr, birdsnest is a brand based in Cooma, Australia: it sells on a Shopify store, it employs 71 people on LinkedIn, it has 134,937 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is birdsnest?

Discover birdsnest clothing, your online Australian wardrobe. Let us be your fashion wingbirds from dresses to jeans & everything in between. Shop today! Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is birdsnest expensive?

birdsnest's best seller, Upgrade your order to a birdsnest Changeroom, sells A$10.95 on birdsnest.com.au. 52% of the catalogue is in stock. Gravity does not track prices daily: check birdsnest.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does birdsnest have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: birdsnest advertises on Facebook and Instagram and on Google, where its offers often run. Check birdsnest.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy birdsnest?

birdsnest sells on its own website, birdsnest.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns birdsnest?

Gravity by Benchr records a company based in Cooma, Australia, founded in 2004 according to LinkedIn, with 71 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is birdsnest growing?

Yes. Gravity by Benchr estimates about 493,800 visits to birdsnest.com.au in September 2026, up 28% in a month and up 36% over three months. birdsnest ranks #61 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does birdsnest use?

Gravity by Benchr identifies birdsnest.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does birdsnest spend on Meta ads?

Gravity by Benchr does not publish a spend figure for birdsnest on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Australia?

Among Clothing brands in Australia in the Gravity by Benchr index, birdsnest ranks #61 of 12,275 by estimated traffic. Its closest competitors on the same market are Jones New York, withnothingunderneath.com, SUZY, Ramy Brook, objectci.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with birdsnest.