Brand page · Clothing · United States
Birdwell: 48.5k visits a month, 21 active Meta ads, Gravity score 545.
Birdwell — Birdwell is an American heritage beach brand that manufactures board shorts, apparel, and swimwear. Founded in 1961, the company produces high-quality beach-inspired clothing and accessories, with most products made in the USA. In September 2026 birdwell.com drew an estimated 48.5k visits, up 4% on the month before. It ranks #2,853 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Birdwell is an American heritage beach brand that manufactures board shorts, apparel, and swimwear. Founded in 1961, the company produces high-quality beach-inspired clothing and accessories, with most products made in the USA.
01 · Traffic
How much traffic Birdwell gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Birdwell drew an estimated 48.5k visits in September 2026, up 4% on the month before and down 41% over three months.
- Worldwide#174,617of 4.5m sites · Top 5%
- In United States#55,870of 1.2m sites · Top 5%
- Clothing, worldwide#16,791of 459,295 brands · Top 5%
- Clothing, United States#2,853of 97,158 brands · Top 5%
48.5k
estimated visits in September
1 mo ▲ +4.3%4 mo ▼ −41.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Birdwell.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Birdwell holds 3.3 out of 5 on Trustpilot over 5 reviews, 5 of them in the last twelve months: 40% of customers give five stars and 60% one star.
Women's Clothing Store Clothing Store Swimwear Store Beach Clothing Store Men's Clothing Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Birdwell sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Birdwell sells on Shopify, 98% of its catalogue in stock. The best seller is 310 Boardshorts - Navy, at US$125.00, followed by 310 Boardshorts - Black and 310 Boardshorts - Red.
#1310 Boardshorts - NavyBirdwellUS$125.00In stock
#2310 Boardshorts - BlackBirdwellUS$125.00In stock
#3310 Boardshorts - RedBirdwellUS$125.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Birdwell in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 98% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$125.00
- Currency
- USD
04 · Ads
What Birdwell is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Birdwell runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
The 310 BoardshortBirdwell Beach Britches7 Oct 2026image
Birdwell Special TeezBirdwell Beach Britches7 Oct 2026video
300 BoardshortBirdwell Beach Britches7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Birdwell California! LLCverified
Text ad19 Oct 2026Birdwell California! LLCverified
Image ad19 Oct 2026Birdwell California! LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Birdwell.
The creators who tag @birdwellbeachbritches on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @birdwellbeachbritches on Instagram, led by Kevin Skvarna (16.1k followers, 8.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKevin Skvarna@kevinskvarna · INTL | Fitness sport bodybuilding Creator | 16.1k | 8.0% | 6 | Tagged @birdwellbeachbritches |
06 · Competitors according to Gravity
Who Birdwell competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Birdwell among Clothing brands in United States. The closest is SMKFLWR, then Misters, Katin USA, Vissla, Fluke Apparel Co., AVVA Brand.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SMKFLWRsmkflwr.com | |||||||
| Mistersmisters.world | |||||||
| Katin USAkatinusa.com | |||||||
| Visslavissla.com | |||||||
| Fluke Apparel Co.flukeapparelco.com | |||||||
| AVVA Brandavvabrand.com |
07 · Company
The company behind Birdwell.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Birdwell is a company based in San Clemente, United States, founded in 1961 according to LinkedIn, on a domain registered in January 1999. It employs about 52 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Clemente
- Founded
- 1961, per LinkedIn
- Domain registered
- 25 Jan 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 52 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- birdwell.com · Shopify · USD
- Catalogue
- 277 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Birdwell
What people ask Google about Birdwell.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Birdwell legit?
According to Gravity by Benchr, Birdwell is a brand based in San Clemente, United States: its website has existed since January 1999, it sells on a Shopify store, it employs 52 people on LinkedIn, it has 106,174 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Birdwell?
Birdwell is an American heritage beach brand that manufactures board shorts, apparel, and swimwear. Founded in 1961, the company produces high-quality beach-inspired clothing and accessories, with most products made in the USA. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Birdwell cost?
Birdwell's best seller, 310 Boardshorts - Navy, sells US$125.00 on birdwell.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check birdwell.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Birdwell discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Birdwell advertises on Facebook and Instagram and on Google, where its offers often run. Check birdwell.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Birdwell?
Birdwell sells on its own website, birdwell.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Birdwell?
Gravity by Benchr records a company based in San Clemente, United States, founded in 1961 according to LinkedIn, on a domain registered in 1999, with 52 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Birdwell growing?
Not at the moment. Gravity by Benchr estimates about 48,500 visits to birdwell.com in September 2026, up 4% in a month and down 41% over three months. Birdwell ranks #2,853 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Birdwell use?
Gravity by Benchr identifies birdwell.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Birdwell's ad budget?
Gravity by Benchr does not publish a spend figure for Birdwell on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Birdwell ranks #2,853 of 97,158 by estimated traffic. Its closest competitors on the same market are SMKFLWR, Misters, Katin USA, Vissla and Fluke Apparel Co.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Birdwell.