Brand page · Health Care · Australia
Blackmores: 128K visits a month, 39 active Meta ads, Gravity score 597.
Blackmores — Blackmores Group is an Australian manufacturer and distributor of vitamins, minerals, and nutritional supplements that provides natural health solutions and wellness products. In September 2026 blackmores.com.au drew an estimated 128K visits, down 9% on the month before. It ranks #27 of 2,157 Health Care brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 41 peers: Health Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Blackmores Group is an Australian manufacturer and distributor of vitamins, minerals, and nutritional supplements that provides natural health solutions and wellness products.
01 · Traffic
How much traffic Blackmores gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Blackmores drew an estimated 128K visits in September 2026, down 9% on the month before and down 8% over three months.
- Worldwide#75,980of 4.5M sites · Top 5%
- In Australia#1,641of 105K sites · Top 5%
- Health Care, worldwide#1,795of 105,715 brands · Top 5%
- Health Care, Australia#27of 2,157 brands · Top 5%
128K
estimated visits in September
1 mo ▼ −8.8%4 mo ▼ −7.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Blackmores.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Blackmores holds 2.9 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 100% one star.
Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Blackmores sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Blackmores's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Blackmores in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Blackmores is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Blackmores runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since March 2026 (text, video).
Get MORE out of RestBlackmores6 Oct 2026video
Blackmores Magnesium TabletsBlackmores5 Oct 2026image
Get MORE out of RestBlackmores3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Blackmores Ltdverified
Text ad19 Oct 2026Blackmores Ltdverified
Text ad19 Oct 2026Blackmores Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Blackmores.
The creators who tag @blackmoresaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @blackmoresaustralia on Instagram, led by SHELTER (13.8K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSHELTER@shelter · 🇦🇺 AU | Fitness sport bodybuilding Creator | 13.8K | 0.3% | 1 | Tagged @blackmoresaustralia |
06 · Competitors according to Gravity
Who Blackmores competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Blackmores among Health Care brands in Australia. The closest is Vitabiotics, then jamiesonvitamins.com, Metagenics, Purely For You, MegaFood, Swisse.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Vitabioticsvitabiotics.com | |||||||
| jamiesonvitamins.comjamiesonvitamins.com | |||||||
| Metagenicsmetagenics.com.au | |||||||
| Purely For Youpureforyou.com | |||||||
| MegaFoodmegafood.com | |||||||
| Swisseswisse.com.au |
07 · Company
The company behind Blackmores.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Blackmores is a company based in Australia, founded in 1932 according to LinkedIn. It employs about 1,216 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1932, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,216 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- blackmores.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Blackmores
What people ask Google about Blackmores.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Blackmores a legit company?
According to Gravity by Benchr, Blackmores is a brand based in Australia: it employs 1,216 people on LinkedIn, it has 27,098 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Blackmores known for?
Blackmores Group is an Australian manufacturer and distributor of vitamins, minerals, and nutritional supplements that provides natural health solutions and wellness products. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.
Is there a Blackmores discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Blackmores advertises on Facebook and Instagram and on Google, where its offers often run. Check blackmores.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Blackmores?
Gravity by Benchr records a company based in Australia, founded in 1932 according to LinkedIn, with 1,216 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Blackmores doing well?
Not at the moment. Gravity by Benchr estimates about 128,200 visits to blackmores.com.au in September 2026, down 9% in a month and down 8% over three months. Blackmores ranks #27 of 2,157 Health Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Blackmores spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Blackmores on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Australia?
Among Health Care brands in Australia in the Gravity by Benchr index, Blackmores ranks #27 of 2,157 by estimated traffic. Its closest competitors on the same market are Vitabiotics, jamiesonvitamins.com, Metagenics, Purely For You, MegaFood. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Blackmores.