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- Black Sheep Wools
Brand page · Hobbies & Creative Arts · United Kingdom
Black Sheep Wools traffic, ads & competitors 81.5k visits a month, 1 active Meta ads, Gravity score 479.
Black Sheep Wools — Black Sheep Wools is a UK-based family business that sells knitting wool, needlecraft supplies, patterns, and books. They offer a wide range of products including yarn, cross stitch kits, embroidery supplies, and accessories for knitting and stitching projects. In September 2026 blacksheepwools.com drew an estimated 81.5k visits, up 41% on the month before. It ranks #119 of 6,836 Hobbies & Creative Arts brands in the United Kingdom and holds a 2.8 Trustpilot rating over 24 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 285 peers: Hobbies & Creative Arts brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Black Sheep Wools is a UK-based family business that sells knitting wool, needlecraft supplies, patterns, and books. They offer a wide range of products including yarn, cross stitch kits, embroidery supplies, and accessories for knitting and stitching projects.
01 · Traffic
Black Sheep Wools website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Black Sheep Wools drew an estimated 81.5k visits in September 2026, up 41% on the month before and down 22% over three months.
- Worldwide#111,796of 4.5m sites · Top 5%
- In United Kingdom#5,813of 192k sites · Top 5%
- Hobbies & Creative Arts, worldwide#2,231of 136,278 brands · Top 5%
- Hobbies & Creative Arts, United Kingdom#119of 6,836 brands · Top 5%
81.5k
estimated visits in September
1 mo ▲ +41.3%4 mo ▼ −21.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Black Sheep Wools reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Black Sheep Wools holds 2.8 out of 5 on Trustpilot over 24 reviews, 5 of them in the last twelve months: 58% of customers give five stars and 33% one star. That volume places Black Sheep Wools in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Hobbies & Crafts
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Black Sheep Wools best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Black Sheep Wools sells on Shopify, 90% of its catalogue in stock. The best seller is Stylecraft Special DK, at £2.35, followed by Stylecraft Special Aran and Scheepjes Chunky Monkey.
#1Stylecraft Special DKBlack Sheep Wools£2.35In stock
#2Stylecraft Special AranBlack Sheep Wools£2.35In stock
#3Scheepjes Chunky MonkeyBlack Sheep Wools£3.75In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Black Sheep Wools in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 5% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$9.63
- Currency
- GBP
04 · Ads
Black Sheep Wools ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Black Sheep Wools runs Meta ads on Facebook, Instagram, and has advertised on Google since August 2026 (text).
Pom-Pom MakerBlack Sheep Wools22 Dec 2025image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad22 Aug 2026LEMON MARKETING S.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Black Sheep Wools influencers
The creators who tag @blacksheepwools on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Black Sheep Wools competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Black Sheep Wools among Hobbies & Creative Arts brands in the United Kingdom. The closest is Littlewoolshop.com, then Ray Stitch, Hollies Haberdashery, Yorkshire Fabric, Hobby Shopy, Fabric Love.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Littlewoolshop.comlittlewoolshop.com | |||||||
| Ray Stitchraystitch.co.uk | |||||||
| Hollies Haberdasheryhollieshaberdashery.co.uk | |||||||
| Yorkshire Fabricyorkshirefabric.com | |||||||
| Hobby Shopyhobbyshopy.com | |||||||
| Fabric Lovefabriclove.co.uk |
07 · Company
Who is behind Black Sheep Wools?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Black Sheep Wools is a company based in Warrington, United Kingdom, founded in 1983 according to LinkedIn, on a domain registered in July 2003. It employs about 10 people.
- Entity country
- 🇬🇧 United Kingdom · Warrington
- Founded
- 1983, per LinkedIn
- Domain registered
- 2 Jul 2003
- Status
- Operating
- Employees
- 10 on LinkedIn
- Own store
- blacksheepwools.com · Shopify · GBP
- Catalogue
- 143 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Black Sheep Wools
What people ask Google about Black Sheep Wools.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Black Sheep Wools legit or a scam?
According to Gravity by Benchr, Black Sheep Wools is a brand based in Warrington, United Kingdom: its website has existed since July 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 42,203 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Black Sheep Wools reviews
Customers rate Black Sheep Wools 2.8 out of 5 on Trustpilot over 24 reviews, 5 of them in the last twelve months: 58% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Black Sheep Wools sell?
Black Sheep Wools is a UK-based family business that sells knitting wool, needlecraft supplies, patterns, and books. They offer a wide range of products including yarn, cross stitch kits, embroidery supplies, and accessories for knitting and stitching projects. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Black Sheep Wools expensive?
Black Sheep Wools' best seller, Stylecraft Special DK, sells £2.35 on blacksheepwools.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check blacksheepwools.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Black Sheep Wools have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Black Sheep Wools advertises on Facebook and Instagram and on Google, where its offers often run. Check blacksheepwools.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Black Sheep Wools?
Black Sheep Wools sells on its own website, blacksheepwools.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Black Sheep Wools?
Gravity by Benchr records a company based in Warrington, United Kingdom, founded in 1983 according to LinkedIn, on a domain registered in 2003, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Black Sheep Wools doing well?
Not at the moment. Gravity by Benchr estimates about 81,500 visits to blacksheepwools.com in September 2026, up 41% in a month and down 22% over three months. Black Sheep Wools ranks #119 of 6,836 Hobbies & Creative Arts brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Black Sheep Wools use?
Gravity by Benchr identifies blacksheepwools.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Black Sheep Wools' ad budget?
Gravity by Benchr does not publish a spend figure for Black Sheep Wools on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in the United Kingdom?
Among Hobbies & Creative Arts brands in the United Kingdom in the Gravity by Benchr index, Black Sheep Wools ranks #119 of 6,836 by estimated traffic. Its closest competitors on the same market are Littlewoolshop.com, Ray Stitch, Hollies Haberdashery, Yorkshire Fabric and Hobby Shopy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Black Sheep Wools.