Brand page · Vehicles · Sweden
Blocket traffic, ads & competitors 18.3m visits a month, 174 active Meta ads.
Blocket — Blocket is Sweden's largest marketplace where users can buy and sell everything from cars and used furniture to electronics, sports equipment, clothing and more. In September 2026 blocket.se drew an estimated 18.3m visits, down 11% on the month before. It ranks #1 of 45 Vehicles brands in Sweden and holds a 1.0 Trustpilot rating over 3,728 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Blocket is Sweden's largest marketplace where users can buy and sell everything from cars and used furniture to electronics, sports equipment, clothing and more.
01 · Traffic
Blocket website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Blocket drew an estimated 18.3m visits in September 2026, down 11% on the month before and down 2% over three months.
- Worldwide#1,191of 4.5m sites · Top 1%
- In Sweden#3of 27.3k sites · Top 1%
- Vehicles, worldwide#6of 39,400 brands · Top 1%
- Vehicles, Sweden#1of 45 brands · Top 5%
18.3m
estimated visits in September
1 mo ▼ −10.6%4 mo ▼ −1.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Blocket reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Blocket holds 1.0 out of 5 on Trustpilot over 3,728 reviews, 2,406 of them in the last twelve months: 2% of customers give five stars and 95% one star. That volume places Blocket in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Blocket best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Blocket's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Blocket in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Blocket ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Blocket runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
SEK800Blocket12 Oct 2026image
BlocketBlocket12 Oct 2026image
SEK6,500Blocket12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Vend Marketplaces ABverified
Text ad21 Oct 2026Vend Marketplaces ABverified
Video ad21 Oct 2026Vend Marketplaces ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Blocket influencers
The creators who tag @blocketse on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @blocketse on Instagram, led by Matilda Bergström (16.1k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMatilda Bergström@matilda.bergstroms · 🇸🇪 SE | Decoration garden diy Creator | 16.1k | 2.5% | 2 | Tagged @blocketse |
06 · Competitors according to Gravity
Blocket competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Blocket among Vehicles brands in Sweden. The closest is tori, then FINN.no, Gumtree, sprzedajemy.pl, adokveszek.hu, leboncoin.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| toritori.fi | |||||||
| FINN.nofinn.no | |||||||
| Gumtreegumtree.com | |||||||
| sprzedajemy.plsprzedajemy.pl | |||||||
| adokveszek.huadokveszek.hu | |||||||
| leboncoin.frleboncoin.fr |
07 · Company
Who is behind Blocket?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Blocket is a company based in Sweden. It employs about 120 people.
- Entity country
- 🇸🇪 Sweden
- Employees
- 120 on LinkedIn
- Own store
- blocket.se
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Blocket
What people ask Google about Blocket.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Blocket legit?
According to Gravity by Benchr, Blocket is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 120 people on LinkedIn, it has 30,299 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Blocket reviews: is it worth it?
Customers rate Blocket 1.0 out of 5 on Trustpilot over 3,728 reviews, 2,406 of them in the last twelve months: 2% give five stars, 95% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Blocket sell?
Blocket is Sweden's largest marketplace where users can buy and sell everything from cars and used furniture to electronics, sports equipment, clothing and more. Gravity by Benchr classifies it under Vehicles. Source: Gravity by Benchr product classification.
Blocket promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Blocket advertises on Facebook and Instagram and on Google, where its offers often run. Check blocket.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Blocket?
Gravity by Benchr records a company based in Sweden, with 120 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Blocket doing well?
Not at the moment. Gravity by Benchr estimates about 18,300,700 visits to blocket.se in September 2026, down 11% in a month and down 2% over three months. Blocket ranks #1 of 45 Vehicles brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Blocket spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Blocket on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicles brands in Sweden?
Among Vehicles brands in Sweden in the Gravity by Benchr index, Blocket ranks #1 of 45 by estimated traffic. Its closest competitors on the same market are tori, FINN.no, Gumtree, sprzedajemy.pl and adokveszek.hu. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Blocket.