Brand page · Household Appliance Accessories · United States
Blueair: 353K visits a month, 238 active Meta ads, Gravity score 649.
Blueair — Blueair is a global air wellness brand that creates air care products including air purifiers and humidifiers to improve indoor air quality and health. In September 2026 blueair.com drew an estimated 353K visits, down 19% on the month before. It ranks #8 of 753 Household Appliance Accessories brands in United States and holds a 1.7 Trustpilot rating over 96 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Household Appliance Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Blueair is a global air wellness brand that creates air care products including air purifiers and humidifiers to improve indoor air quality and health.
01 · Traffic
How much traffic Blueair gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Blueair drew an estimated 353K visits in September 2026, down 19% on the month before and down 28% over three months.
- Worldwide#32,918of 4.5M sites · Top 1%
- In United States#10,683of 1.2M sites · Top 1%
- Household Appliance Accessories, worldwide#27of 4,972 brands · Top 1%
- Household Appliance Accessories, United States#8of 753 brands · Top 5%
353K
estimated visits in September
1 mo ▼ −18.9%4 mo ▼ −28.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Blueair.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Blueair holds 1.7 out of 5 on Trustpilot over 96 reviews, 28 of them in the last twelve months: 7% of customers give five stars and 82% one star. That volume places Blueair in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Electronics Company Air Filter Supplier Electronics Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Blueair sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Blueair sells on Shopify, 92% of its catalogue in stock. The best seller is Blue Pure 211i Max, at US$349.99, followed by Blue Pure 311i Max and Blue Pure 311i+ Max.
Blue Pure 211i MaxBlueairUS$349.99In stock
Blue Pure 311i MaxBlueairUS$229.99In stock
Blue Pure 311i+ MaxBlueairUS$224.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Blueair in its comparison group.
- Average rating
- 4.34 / 5
- Rated products
- 86% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$189.21
- Currency
- USD
04 · Ads
What Blueair is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Blueair runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
Your everyday comfort upgrade has arrivedBlueair7 Oct 2026video
Only on AmazonBlueair6 Oct 2026image
Give your home a fresh start for fallBlueair6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Blueair Inc.verified
Text ad20 Oct 2026Blueair Inc.verified
Image ad20 Oct 2026Blueair Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Blueair.
The creators who tag @blueairus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @blueairus on Instagram, led by Kelsey O’Brien | SAHM, Homeschooler, Low-Tox Living (81.9K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKelsey O’Brien | SAHM, Homeschooler, Low-Tox Living@the_homegrown_mama · 🇺🇸 US | Food cooking nutrition Creator | 81.9K | 0.3% | 1 | Tagged @blueairus |
06 · Competitors according to Gravity
Who Blueair competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Blueair among Household Appliance Accessories brands in United States. The closest is AirDoctor, then Winix America, Levoit, Vornado Air, Canopy, AprilAire.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AirDoctorairdoctor.com | |||||||
| Winix Americawinixamerica.com | |||||||
| Levoitlevoit.com | |||||||
| Vornado Airvornado.com | |||||||
| Canopygetcanopy.co | |||||||
| AprilAireaprilaire.com |
07 · Company
The company behind Blueair.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Blueair is a company based in Chicago, United States, founded in 1996 according to LinkedIn, on a domain registered in April 1997. It employs about 161 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Chicago
- Founded
- 1996, per LinkedIn
- Domain registered
- 9 Apr 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 161 on LinkedIn · 51-200
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- blueair.com · Shopify · USD
- Catalogue
- 120 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Blueair
What people ask Google about Blueair.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Blueair a legit company?
According to Gravity by Benchr, Blueair is a brand based in Chicago, United States: its website has existed since April 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 161 people on LinkedIn, it has 61,368 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Blueair reviews
Customers rate Blueair 1.7 out of 5 on Trustpilot over 96 reviews, 28 of them in the last twelve months: 7% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Blueair?
Blueair is a global air wellness brand that creates air care products including air purifiers and humidifiers to improve indoor air quality and health. Gravity by Benchr classifies it under Household Appliance Accessories, with Air Purifier Accessories making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Blueair expensive?
Blueair's best seller, Blue Pure 211i Max, sells US$349.99 on blueair.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check blueair.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Blueair have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Blueair advertises on Facebook and Instagram and on Google, where its offers often run. Check blueair.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Blueair?
Blueair sells on its own website, blueair.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Blueair?
Gravity by Benchr records a company based in Chicago, United States, founded in 1996 according to LinkedIn, on a domain registered in 1997, with 161 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Blueair growing?
Not at the moment. Gravity by Benchr estimates about 352,600 visits to blueair.com in September 2026, down 19% in a month and down 28% over three months. Blueair ranks #8 of 753 Household Appliance Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Blueair use?
Gravity by Benchr identifies blueair.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Blueair's ad budget?
Gravity by Benchr does not publish a spend figure for Blueair on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Appliance Accessories brands in United States?
Among Household Appliance Accessories brands in United States in the Gravity by Benchr index, Blueair ranks #8 of 753 by estimated traffic. Its closest competitors on the same market are AirDoctor, Winix America, Levoit, Vornado Air, Canopy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Blueair.