Brand page · Clothing · United Kingdom
Bluebella traffic, ads & competitors 314k visits a month, 448 active Meta ads, Gravity score 583.
Bluebella — Bluebella is a British lingerie, nightwear and swimwear brand that creates modern, directional collections sold online and through retailers. In September 2026 bluebella.com drew an estimated 314k visits, down 6% on the month before. It ranks #167 of 19,668 Clothing brands in the United Kingdom and holds a 3.6 Trustpilot rating over 6,307 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bluebella is a British lingerie, nightwear and swimwear brand that creates modern, directional collections sold online and through retailers.
01 · Traffic
Bluebella website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bluebella drew an estimated 314k visits in September 2026, down 6% on the month before and down 4% over three months.
- Worldwide#36,095of 4.5m sites · Top 1%
- In United Kingdom#1,791of 192k sites · Top 1%
- Clothing, worldwide#3,127of 459,295 brands · Top 1%
- Clothing, United Kingdom#167of 19,668 brands · Top 1%
314k
estimated visits in September
1 mo ▼ −6.4%4 mo ▼ −4.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Bluebella reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bluebella holds 3.6 out of 5 on Trustpilot over 6,307 reviews, 712 of them in the last twelve months: 73% of customers give five stars and 13% one star. That volume places Bluebella in the top 5% of the 270,321 Trustpilot pages in the Gravity index. On Google, Bluebella scores 4.8 over 10 reviews.
Women's Clothing Store Fashion Accessories Store Erotic Clothing Store Underwear Store Swimwear Store Lingerie Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Bluebella best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bluebella sells on Shopify, 100% of its catalogue in stock. The best seller is Gift Wrapping, at £4.95, followed by Marseille Embroidered Sheer Bra Black and Nova Open Bra Black.
#1Gift WrappingBluebella£4.95In stock
#2Marseille Embroidered Sheer Bra BlackBluebella£39.00In stock
#3Nova Open Bra BlackBluebella£36.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bluebella in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$50.30
- Currency
- GBP
04 · Ads
Bluebella ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bluebella runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since February 2023 (image, text).
Halloween EditBluebella Lingerie14 Oct 2026video
Soraya RedBluebella Lingerie14 Oct 2026video
Marisa Garter Belt BlueBluebella Lingerie14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Bluebella Ltdverified
Text ad16 Jan 2026Longping Xinverified
Text ad26 Dec 2025青岛中高信企业咨询有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Bluebella influencers
The creators who tag @bluebella on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bluebella on Instagram, led by Spadolino • Intimo • Biancheria • Buongiorno Signorine • Fabiana (10.1k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSpadolino • Intimo • Biancheria • Buongiorno Signorine • Fabiana@spadolino · 🇮🇹 IT | Fashion style luxury Creator | 10.1k | 0.1% | 3 | Tagged @bluebella |
06 · Competitors according to Gravity
Bluebella competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bluebella among Clothing brands in the United Kingdom. The closest is eu.cosabella.com, then SAVAGE X FENTY: By Rihanna, bellefleurlingerie.com, Loungerie, b l u s h, sensiura.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| eu.cosabella.comeu.cosabella.com | |||||||
| SAVAGE X FENTY: By Rihannasavagex.com | |||||||
| bellefleurlingerie.combellefleurlingerie.com | |||||||
| Loungerieloungerie.com.br | |||||||
| b l u s hblushlingerie.com | |||||||
| sensiurasensiura.com |
07 · Company
Who is behind Bluebella?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bluebella is a company based in London, United Kingdom, founded in 2005 according to LinkedIn, on a domain registered in January 2005. It employs about 96 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2005, per LinkedIn
- Domain registered
- 9 Jan 2005
- Status
- Operating
- Employees
- 96 on LinkedIn
- Own store
- bluebella.com · Shopify · GBP
- Catalogue
- 146 collections
08 · What people ask about Bluebella
What people ask Google about Bluebella.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bluebella legit?
According to Gravity by Benchr, Bluebella is a brand based in London, United Kingdom: its website has existed since January 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 96 people on LinkedIn, it has 731,067 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Bluebella?
Customers rate Bluebella 3.6 out of 5 on Trustpilot over 6,307 reviews, 712 of them in the last twelve months: 73% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Bluebella scores 4.8 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bluebella known for?
Bluebella is a British lingerie, nightwear and swimwear brand that creates modern, directional collections sold online and through retailers. Gravity by Benchr classifies it under Clothing, with Lingerie making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Bluebella prices: how much is it?
Bluebella's best seller, Gift Wrapping, sells £4.95 on bluebella.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check bluebella.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Bluebella promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bluebella advertises on Facebook and Instagram and on Google, where its offers often run. Check bluebella.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Bluebella?
Bluebella sells on its own website, bluebella.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Bluebella?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2005 according to LinkedIn, on a domain registered in 2005, with 96 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bluebella growing?
Not at the moment. Gravity by Benchr estimates about 314,400 visits to bluebella.com in September 2026, down 6% in a month and down 4% over three months. Bluebella ranks #167 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bluebella use?
Gravity by Benchr identifies bluebella.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Bluebella spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bluebella on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Bluebella ranks #167 of 19,668 by estimated traffic. Its closest competitors on the same market are eu.cosabella.com, SAVAGE X FENTY: By Rihanna, bellefleurlingerie.com, Loungerie and b l u s h. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bluebella.