Brand page · Toys
BlueBrixx: 1.6M visits a month, 399 active Meta ads.
BlueBrixx — BlueBrixx is an online shop specializing in building blocks and model construction sets for adults, collectors, and enthusiasts. The company offers over 4,000 sets including original brands and licensed series across various themes like fantasy, architecture, medieval worlds, and military models. In September 2026 bluebrixx.com drew an estimated 1.6M visits, up 0% on the month before. It ranks #1 of 982 Toys brands and holds a 4.1 Trustpilot rating over 13,065 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
BlueBrixx is an online shop specializing in building blocks and model construction sets for adults, collectors, and enthusiasts. The company offers over 4,000 sets including original brands and licensed series across various themes like fantasy, architecture, medieval worlds, and military models.
01 · Traffic
How much traffic BlueBrixx gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BlueBrixx drew an estimated 1.6M visits in September 2026, up 0% on the month before and up 4% over three months.
- Worldwide#9,763of 4.5M sites · Top 1%
- In Germany#439of 184K sites · Top 1%
- Toys, worldwide#48of 50,509 brands · Top 1%
- Toys, Germany#1of 982 brands · Top 1%
1.6M
estimated visits in September
1 mo ▲ +0.2%4 mo ▲ +3.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BlueBrixx.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BlueBrixx holds 4.1 out of 5 on Trustpilot over 13,065 reviews, 9,807 of them in the last twelve months: 60% of customers give five stars and 17% one star. That volume places BlueBrixx in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, BlueBrixx scores 4.2 over 164 reviews.
Toy Store Hobby Store Architectural and Engineering Model Maker Craft Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BlueBrixx sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BlueBrixx's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places BlueBrixx in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What BlueBrixx is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BlueBrixx runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Halloween zum Zusammenbauen 🎃🧱Bluebrixx.com12 Oct 2026video
Halloween zum Zusammenbauen 🎃🧱Bluebrixx.com12 Oct 2026image
Die drei ???: Schrottplatz: ZentraleBluebrixx.com12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Model Car World GmbHverified
Text ad20 Oct 2026Model Car World GmbHverified
Image ad20 Oct 2026Model Car World GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BlueBrixx.
The creators who tag @bluebrixx on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who BlueBrixx competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BlueBrixx among Toys brands. The closest is brickvivid.com, then Mould King, Building Block World, LEGO India, AFOBRICK, BrickWarII.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| brickvivid.combrickvivid.com | |||||||
| Mould Kingmouldkingcorp.com | |||||||
| Building Block Worldbbworld.co.uk | |||||||
| LEGO Indiamybrickhouse.com | |||||||
| AFOBRICKafobrick.com | |||||||
| BrickWarIIbrickwar2.com |
07 · Company
The company behind BlueBrixx.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BlueBrixx is an e-commerce brand, founded in 2001 according to LinkedIn, on a domain registered in June 2017. It employs about 93 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2001, per LinkedIn
- Domain registered
- 20 Jun 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 93 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bluebrixx.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BlueBrixx
What people ask Google about BlueBrixx.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BlueBrixx legit or a scam?
According to Gravity by Benchr, BlueBrixx is a brand: its website has existed since June 2017, its Trustpilot profile is claimed by the brand, it employs 93 people on LinkedIn, it has 122,616 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
BlueBrixx reviews
Customers rate BlueBrixx 4.1 out of 5 on Trustpilot over 13,065 reviews, 9,807 of them in the last twelve months: 60% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, BlueBrixx scores 4.2 over 164 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BlueBrixx?
BlueBrixx is an online shop specializing in building blocks and model construction sets for adults, collectors, and enthusiasts. The company offers over 4,000 sets including original brands and licensed series across various themes like fantasy, architecture, medieval worlds, and military models. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
BlueBrixx promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: BlueBrixx advertises on Facebook and Instagram and on Google, where its offers often run. Check bluebrixx.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns BlueBrixx?
Gravity by Benchr records a company, founded in 2001 according to LinkedIn, on a domain registered in 2017, with 93 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is BlueBrixx growing?
Yes. Gravity by Benchr estimates about 1,643,800 visits to bluebrixx.com in September 2026, up 0% in a month and up 4% over three months. BlueBrixx ranks #1 of 982 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is BlueBrixx's ad budget?
Gravity by Benchr does not publish a spend figure for BlueBrixx on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, BlueBrixx ranks #1 of 982 by estimated traffic. Its closest competitors on the same market are brickvivid.com, Mould King, Building Block World, LEGO India, AFOBRICK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BlueBrixx.