- Gravity
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- Blue Vanilla
Brand page · Clothing · United Kingdom
Blue Vanilla traffic, ads & competitors 109k visits a month, 25 active Meta ads, Gravity score 452.
Blue Vanilla — Blue Vanilla is a British fashion label bringing the latest trends to the fashion-conscious, offering a huge range of women's fashion with a focus on beautiful silhouettes and feminine shapes. In September 2026 bluevanilla.com drew an estimated 109k visits, down 22% on the month before. It ranks #482 of 19,668 Clothing brands in the United Kingdom and holds a 3.6 Trustpilot rating over 4,457 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Blue Vanilla is a British fashion label bringing the latest trends to the fashion-conscious, offering a huge range of women's fashion with a focus on beautiful silhouettes and feminine shapes.
01 · Traffic
Blue Vanilla website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Blue Vanilla drew an estimated 109k visits in September 2026, down 22% on the month before and down 37% over three months.
- Worldwide#87,239of 4.5m sites · Top 5%
- In United Kingdom#4,495of 192k sites · Top 5%
- Clothing, worldwide#8,280of 459,295 brands · Top 5%
- Clothing, United Kingdom#482of 19,668 brands · Top 5%
109k
estimated visits in September
1 mo ▼ −22.2%4 mo ▼ −37.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Blue Vanilla reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Blue Vanilla holds 3.6 out of 5 on Trustpilot over 4,457 reviews, 40 of them in the last twelve months: 76% of customers give five stars and 10% one star. That volume places Blue Vanilla in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Blue Vanilla best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Blue Vanilla sells on Shopify, 99% of its catalogue in stock. The best seller is Daisy Large Flower Cardigan, at £40.00, followed by Daisy Large Flower Cardigan and Daisy Large Flower Cardigan.
#1Daisy Large Flower CardiganBlue Vanilla£40.00In stock
#2Daisy Large Flower CardiganBlue Vanilla£40.00In stock
#3Daisy Large Flower CardiganBlue Vanilla£40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Blue Vanilla in its comparison group.
- Average rating
- 4.51 / 5
- Rated products
- 20% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$33.09
- Currency
- GBP
04 · Ads
Blue Vanilla ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Blue Vanilla runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Summer Sale Now On!Blue Vanilla4 Oct 2026image
AW26Blue Vanilla26 Sept 2026image
Summer Sale Now On!Blue Vanilla22 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Blue Vanilla Clothing Limitedverified
Text ad21 Oct 2026Blue Vanilla Clothing Limitedverified
Text ad21 Oct 2026Blue Vanilla Clothing Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Blue Vanilla influencers
The creators who tag @bluevanillaofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bluevanillaofficial on Instagram, led by Lauren Meredith (60.7k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLauren Meredith@laurenlouisemeredith · 🇬🇧 GB | Fashion style luxury Creator | 60.7k | 0.5% | 3 | Tagged @bluevanillaofficial |
06 · Competitors according to Gravity
Blue Vanilla competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Blue Vanilla among Clothing brands in the United Kingdom. The closest is Izabel London, then Nothingbutstyle, Religion, Finery London, BowsBoutiques, Gini London.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Izabel Londonizabel.com | |||||||
| Nothingbutstylenothingbutstyle.com | |||||||
| Religionreligionclothing.com | |||||||
| Finery Londonfinerylondon.com | |||||||
| BowsBoutiquesbowsboutiques.com | |||||||
| Gini Londonginilondon.com |
07 · Company
Who is behind Blue Vanilla?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Blue Vanilla is a company based in London, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in June 2005. It employs about 56 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2014, per LinkedIn
- Domain registered
- 8 Jun 2005
- Status
- Operating
- Employees
- 56 on LinkedIn
- Own store
- bluevanilla.com · Shopify · GBP
- Catalogue
- 52 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Blue Vanilla
What people ask Google about Blue Vanilla.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Blue Vanilla legit?
According to Gravity by Benchr, Blue Vanilla is a brand based in London, United Kingdom: its website has existed since June 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 56 people on LinkedIn, it has 47,193 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Blue Vanilla reviews: is it worth it?
Customers rate Blue Vanilla 3.6 out of 5 on Trustpilot over 4,457 reviews, 40 of them in the last twelve months: 76% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Blue Vanilla sell?
Blue Vanilla is a British fashion label bringing the latest trends to the fashion-conscious, offering a huge range of women's fashion with a focus on beautiful silhouettes and feminine shapes. Gravity by Benchr classifies it under Clothing, with Clothing making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Blue Vanilla expensive?
Blue Vanilla's best seller, Daisy Large Flower Cardigan, sells £40.00 on bluevanilla.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check bluevanilla.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Blue Vanilla promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Blue Vanilla advertises on Facebook and Instagram and on Google, where its offers often run. Check bluevanilla.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Blue Vanilla?
Blue Vanilla sells on its own website, bluevanilla.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Blue Vanilla?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in 2005, with 56 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Blue Vanilla growing?
Not at the moment. Gravity by Benchr estimates about 108,900 visits to bluevanilla.com in September 2026, down 22% in a month and down 37% over three months. Blue Vanilla ranks #482 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Blue Vanilla use?
Gravity by Benchr identifies bluevanilla.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Blue Vanilla spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Blue Vanilla on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Blue Vanilla ranks #482 of 19,668 by estimated traffic. Its closest competitors on the same market are Izabel London, Nothingbutstyle, Religion, Finery London and BowsBoutiques. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Blue Vanilla.