Brand page · Parasols & Rain Umbrellas · United States
BLUNT traffic, ads & competitors 49.3k visits a month, 44 active Meta ads, Gravity score 595.
BLUNT — BLUNT is a human-centered product design company that creates beautifully designed umbrellas and accessories. Their products are built to last, modular, and repairable, focusing on engineering joy and sustainability. In September 2026 bluntumbrellas.com drew an estimated 49.3k visits, up 41% on the month before. It ranks #3 of 65 Parasols & Rain Umbrellas brands in the United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Parasols & Rain Umbrellas brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BLUNT is a human-centered product design company that creates beautifully designed umbrellas and accessories. Their products are built to last, modular, and repairable, focusing on engineering joy and sustainability.
01 · Traffic
BLUNT website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BLUNT drew an estimated 49.3k visits in September 2026, up 41% on the month before and up 59% over three months.
- Worldwide#172,111of 4.5m sites · Top 5%
- In United States#55,099of 1.2m sites · Top 5%
- Parasols & Rain Umbrellas, worldwide#16of 483 brands · Top 5%
- Parasols & Rain Umbrellas, United States#3of 65 brands · Top 5%
49.3k
estimated visits in September
1 mo ▲ +41.1%4 mo ▲ +59.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BLUNT reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BLUNT holds 4.1 out of 5 on Trustpilot over 7 reviews, 1 of them in the last twelve months: 71% of customers give five stars and 0% one star.
Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BLUNT best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BLUNT sells on Shopify, 94% of its catalogue in stock. The best seller is Metro, at US$119.00, followed by Classic and Exec.
#1MetroBLUNTUS$119.00In stock
#2ClassicBLUNTUS$129.00In stock
#3ExecBLUNTUS$159.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BLUNT in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 41% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$144.00
- Currency
- USD
04 · Ads
BLUNT ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BLUNT runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
BLUNT x Graham TipeneBLUNT Umbrellas5 Oct 2026image
BLUNT x Graham TipeneBLUNT Umbrellas5 Oct 2026video
BLUNT Strawberry Matcha LatteBLUNT Umbrellas1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad21 Oct 2026Madeblunt USA Incverified
Text ad21 Oct 2026Madeblunt USA Incverified
Text ad20 Oct 2026Madeblunt USA Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BLUNT influencers
The creators who tag @bluntumbrellas on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bluntumbrellas on Instagram, led by Lizzie Snow 🌿 NZ Artist & Designer (107k followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLizzie Snow 🌿 NZ Artist & Designer@fortyonehundred · 🇳🇿 NZ | Photography visual arts Creator | 107k | 1.6% | 2 | Tagged @bluntumbrellas |
06 · Competitors according to Gravity
BLUNT competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BLUNT among Parasols & Rain Umbrellas brands in the United States. The closest is Modern Matter, then tarpsplus.com, Green Hinge of America, Cedar Specialties, Modern Twig, Badger Tool Belts.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Modern Mattermodern-matter.com | |||||||
| tarpsplus.comtarpsplus.com | |||||||
| Green Hinge of Americagreenhingesystem.com | |||||||
| Cedar Specialtiescedarspecialties.com | |||||||
| Modern Twigmoderntwig.com | |||||||
| Badger Tool Beltsbadgertoolbelts.com |
07 · Company
Who is behind BLUNT?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BLUNT is a company based in Sacramento, United States, founded in 2006 according to LinkedIn, on a domain registered in March 2007. It employs about 35 people.
- Entity country
- 🇺🇸 United States · Sacramento
- Founded
- 2006, per LinkedIn
- Domain registered
- 20 Mar 2007
- Status
- Operating
- Employees
- 35 on LinkedIn · 11-50
- Own store
- bluntumbrellas.com · Shopify · USD
- Catalogue
- 38 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BLUNT
What people ask Google about BLUNT.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BLUNT legit or a scam?
According to Gravity by Benchr, BLUNT is a brand based in Sacramento, United States: its website has existed since March 2007, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 60,730 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does BLUNT sell?
BLUNT is a human-centered product design company that creates beautifully designed umbrellas and accessories. Their products are built to last, modular, and repairable, focusing on engineering joy and sustainability. Gravity by Benchr classifies it under Parasols & Rain Umbrellas, with Rain Umbrellas making up 63% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
BLUNT prices: how much is it?
BLUNT's best seller, Metro, sells US$119.00 on bluntumbrellas.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check bluntumbrellas.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a BLUNT discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BLUNT advertises on Facebook and Instagram and on Google, where its offers often run. Check bluntumbrellas.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BLUNT?
BLUNT sells on its own website, bluntumbrellas.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind BLUNT?
Gravity by Benchr records a company based in Sacramento, United States, founded in 2006 according to LinkedIn, on a domain registered in 2007, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BLUNT doing well?
Yes. Gravity by Benchr estimates about 49,300 visits to bluntumbrellas.com in September 2026, up 41% in a month and up 59% over three months. BLUNT ranks #3 of 65 Parasols & Rain Umbrellas brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BLUNT use?
Gravity by Benchr identifies bluntumbrellas.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does BLUNT spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BLUNT on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Parasols & Rain Umbrellas brands in the United States?
Among Parasols & Rain Umbrellas brands in the United States in the Gravity by Benchr index, BLUNT ranks #3 of 65 by estimated traffic. Its closest competitors on the same market are Modern Matter, tarpsplus.com, Green Hinge of America, Cedar Specialties and Modern Twig. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BLUNT.