Brand page · Books
Blurb traffic, ads & competitors 615k visits a month, 49 active Meta ads.
Blurb — Create and print custom books and magazines with Blurb’s professional book printing services. Perfect for photographers, self-publishers and creators. In September 2026 blurb.com drew an estimated 615k visits. It ranks #12 of 9,015 Books brands and holds a 2.7 Trustpilot rating over 4,653 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Create and print custom books and magazines with Blurb’s professional book printing services. Perfect for photographers, self-publishers and creators.
01 · Traffic
How much traffic Blurb gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Blurb drew an estimated 615k visits in September 2026 and up 21% over three months.
- Worldwide#21,052of 4.5m sites · Top 1%
- In United States#6,897of 1.2m sites · Top 1%
- Books, worldwide#198of 53,824 brands · Top 1%
- Books, United States#12of 9,015 brands · Top 1%
615k
estimated visits in September
1 mo ▲ +0.1%4 mo ▲ +20.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Blurb.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Blurb holds 2.7 out of 5 on Trustpilot over 4,653 reviews, 40 of them in the last twelve months: 76% of customers give five stars and 7% one star. That volume places Blurb in the top 5% of the 270,321 Trustpilot pages in the Gravity index. On Google, Blurb scores 4.1 over 32 reviews.
Hobby Store Gift Shop Book Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Blurb sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Blurb's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Blurb in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Blurb is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Blurb runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2022 (image, text, video).
Professional bookstore-grade qualityBlurb Books5 Oct 2026video
Bookmaking BasicsBlurb Books3 Oct 2026image
Build on your phoneBlurb Books1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Reischling Press, Incverified
Text ad21 Oct 2026Reischling Press, Incverified
Text ad21 Oct 2026Reischling Press, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Blurb.
The creators who tag @blurbbooks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @blurbbooks on Instagram, led by Pascal Shirley (11.4k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPascal Shirley@pascalprinting_fotoart · 🇺🇸 US | Photography visual arts Creator | 11.4k | 1.2% | 3 | Tagged @blurbbooks |
06 · Competitors according to Gravity
Who Blurb competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Blurb among Books brands. The closest is Mixam, then coollibri.com, bod.de, Print&Bind, Imprenta online, bookprintinguk.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mixammixam.com | |||||||
| coollibri.comcoollibri.com | |||||||
| bod.debod.de | |||||||
| Print&Bindprintenbind.nl | |||||||
| Imprenta onlineimprentaonline.net | |||||||
| bookprintinguk.combookprintinguk.com |
07 · Company
The company behind Blurb.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Blurb is an e-commerce brand, founded in 2004 according to LinkedIn, on a domain registered in March 1998. It employs about 189 people.
- Founded
- 2004, per LinkedIn
- Domain registered
- 26 Mar 1998
- Employees
- 189 on LinkedIn
- Own store
- blurb.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Blurb
What people ask Google about Blurb.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Blurb legit or a scam?
According to Gravity by Benchr, Blurb is a brand: its website has existed since March 1998, its Trustpilot profile is claimed by the brand, it employs 189 people on LinkedIn, it has 166,693 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Blurb reviews: is it worth it?
Customers rate Blurb 2.7 out of 5 on Trustpilot over 4,653 reviews, 40 of them in the last twelve months: 76% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Blurb scores 4.1 over 32 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Blurb?
Create and print custom books and magazines with Blurb’s professional book printing services. Perfect for photographers, self-publishers and creators. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification.
Blurb promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Blurb advertises on Facebook and Instagram and on Google, where its offers often run. Check blurb.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Blurb?
Gravity by Benchr records a company, founded in 2004 according to LinkedIn, on a domain registered in 1998, with 189 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Blurb doing well?
Yes. Gravity by Benchr estimates about 615,300 visits to blurb.com in September 2026, up 0% in a month and up 21% over three months. Blurb ranks #12 of 9,015 Books brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Blurb spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Blurb on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands?
Among Books brands in the Gravity by Benchr index, Blurb ranks #12 of 9,015 by estimated traffic. Its closest competitors on the same market are Mixam, coollibri.com, bod.de, Print&Bind and Imprenta online. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Blurb.