Brand page · Vehicle Parts & Accessories · United Kingdom
BMW traffic, ads & competitors 1.8m visits a month, 325 active Meta ads, Gravity score 668.
BMW — BMW UK is the official UK division of the BMW Group responsible for the sales, marketing and aftersales of BMW products including cars, MINI, Motorcycles and Parts through its BMW Centre network. In September 2026 bmw.co.uk drew an estimated 1.8m visits, down 5% on the month before. It ranks #2 of 3,182 Vehicle Parts & Accessories brands in the United Kingdom and holds a 1.5 Trustpilot rating over 1,389 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Vehicle Parts & Accessories brands in the United Kingdom with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BMW UK is the official UK division of the BMW Group responsible for the sales, marketing and aftersales of BMW products including cars, MINI, Motorcycles and Parts through its BMW Centre network.
01 · Traffic
BMW website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BMW drew an estimated 1.8m visits in September 2026, down 5% on the month before and down 8% over three months.
- Worldwide#8,891of 4.5m sites · Top 1%
- In United Kingdom#323of 192k sites · Top 1%
- Vehicle Parts & Accessories, worldwide#59of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, United Kingdom#2of 3,182 brands · Top 1%
1.8m
estimated visits in September
1 mo ▼ −5.5%4 mo ▼ −8.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BMW reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BMW holds 1.5 out of 5 on Trustpilot over 1,389 reviews, 133 of them in the last twelve months: 15% of customers give five stars and 77% one star. That volume places BMW in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BMW best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BMW's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BMW in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
BMW ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BMW runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
BMW UKBMW UK7 Oct 2026image
The new BMW iX3.BMW UK7 Oct 2026image
The BMW M3 Saloon.BMW UK6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Prentice Portadown Limitedverified
Text ad21 Oct 2026BMW (UK) HOLDINGS LTDverified
Text ad21 Oct 2026Wollaston Motorsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BMW influencers
The creators who tag @bmwuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bmwuk on Instagram, led by Tahmid’s Collection (88.2k followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTahmid’s Collection@m635bmw · 🇬🇧 GB | Automotive mobility Creator | 88.2k | 2.9% | 15 | Tagged @bmwuk |
06 · Competitors according to Gravity
BMW competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BMW among Vehicle Parts & Accessories brands in the United Kingdom. The closest is MINI, then Audi UK, citroen.co.uk, PEUGEOT UK, Škoda UK, Volkswagen UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MINImini.co.uk | |||||||
| Audi UKaudi.co.uk | |||||||
| citroen.co.ukcitroen.co.uk | |||||||
| PEUGEOT UKpeugeot.co.uk | |||||||
| Škoda UKskoda.co.uk | |||||||
| Volkswagen UKvolkswagen.co.uk |
07 · Company
Who is behind BMW?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BMW is a company based in United Kingdom, on a domain registered in March 1995. It employs about 10,000 people.
- Entity country
- 🇬🇧 United Kingdom
- Domain registered
- 4 Mar 1995
- Employees
- 10,000 on LinkedIn
- Own store
- bmw.co.uk
08 · What people ask about BMW
What people ask Google about BMW.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BMW legit or a scam?
According to Gravity by Benchr, BMW is a brand based in the United Kingdom: its website has existed since March 1995, its Trustpilot profile is claimed by the brand, it employs 10,000 people on LinkedIn, it has 389,324 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BMW reviews
Customers rate BMW 1.5 out of 5 on Trustpilot over 1,389 reviews, 133 of them in the last twelve months: 15% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BMW?
BMW UK is the official UK division of the BMW Group responsible for the sales, marketing and aftersales of BMW products including cars, MINI, Motorcycles and Parts through its BMW Centre network. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
Does BMW have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BMW advertises on Facebook and Instagram and on Google, where its offers often run. Check bmw.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns BMW?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1995, with 10,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BMW doing well?
Not at the moment. Gravity by Benchr estimates about 1,830,600 visits to bmw.co.uk in September 2026, down 5% in a month and down 8% over three months. BMW ranks #2 of 3,182 Vehicle Parts & Accessories brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does BMW spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BMW on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in the United Kingdom?
Among Vehicle Parts & Accessories brands in the United Kingdom in the Gravity by Benchr index, BMW ranks #2 of 3,182 by estimated traffic. Its closest competitors on the same market are MINI, Audi UK, citroen.co.uk, PEUGEOT UK and Škoda UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BMW.