Brand page · Vehicle Parts & Accessories · Spain
BMW: 503k visits a month, 183 active Meta ads, Gravity score 630.
BMW — BMW España is the official Spanish website for BMW, offering premium vehicles, innovative technologies, and high-class services. In September 2026 bmw.es drew an estimated 503k visits, down 17% on the month before. It ranks #2 of 464 Vehicle Parts & Accessories brands in Spain and holds a 1.3 Trustpilot rating over 155 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 17 peers: Vehicle Parts & Accessories brands in Spain with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BMW España is the official Spanish website for BMW, offering premium vehicles, innovative technologies, and high-class services.
01 · Traffic
How much traffic BMW gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BMW drew an estimated 503k visits in September 2026, down 17% on the month before and up 13% over three months.
- Worldwide#24,708of 4.5m sites · Top 1%
- In Spain#511of 115k sites · Top 1%
- Vehicle Parts & Accessories, worldwide#271of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, Spain#2of 464 brands · Top 1%
503k
estimated visits in September
1 mo ▼ −16.9%4 mo ▲ +13.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BMW.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BMW holds 1.3 out of 5 on Trustpilot over 155 reviews, 44 of them in the last twelve months: 3% of customers give five stars and 92% one star. That volume places BMW in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Auto Parts Store Car Dealer Tire Shop Car Accessories Store Car Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BMW sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BMW's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BMW in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What BMW is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BMW runs Meta ads on Facebook, Instagram, and has advertised on Google since January 2023 (image, text, video).
Nuevo BMW iX3.BMW España7 Oct 2026image
BMW X3 Híbrido EnchufableBMW España6 Oct 2026image
BMW X3 Híbrido EnchufableBMW España6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BMW IBERICA SAverified
Image ad21 Oct 2026Bayerische Motorenwerke AGverified
Image ad21 Oct 2026iProspect Advertising SA.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BMW.
The creators who tag @bmwespana on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bmwespana on Instagram, led by We Are Seekers (40.4k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWe Are Seekers@yosoytribuseekers · 🇪🇸 ES | Food cooking nutrition Creator | 40.4k | 0.6% | 10 | Tagged @bmwespana |
06 · Competitors according to Gravity
Who BMW competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BMW among Vehicle Parts & Accessories brands in Spain. The closest is Audi España, then Volkswagen España, Škoda España, SEAT, Mercedes-Benz, peugeot.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Audi Españaaudi.es | |||||||
| Volkswagen Españavolkswagen.es | |||||||
| Škoda Españaskoda.es | |||||||
| SEATseat.es | |||||||
| Mercedes-Benzmercedes-benz.cz | |||||||
| peugeot.espeugeot.es |
07 · Company
The company behind BMW.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BMW is a company based in Spain. It employs about 25 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇪🇸 Spain
- Founded
- Data not available
- Domain registered
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- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 25 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bmw.es
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BMW
What people ask Google about BMW.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BMW a legit company?
According to Gravity by Benchr, BMW is a brand based in Spain: it employs 25 people on LinkedIn, it has 997,816 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about BMW?
Customers rate BMW 1.3 out of 5 on Trustpilot over 155 reviews, 44 of them in the last twelve months: 3% give five stars, 92% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BMW known for?
BMW España is the official Spanish website for BMW, offering premium vehicles, innovative technologies, and high-class services. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
Is there a BMW discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BMW advertises on Facebook and Instagram and on Google, where its offers often run. Check bmw.es for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns BMW?
Gravity by Benchr records a company based in Spain, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BMW doing well?
Yes. Gravity by Benchr estimates about 503,300 visits to bmw.es in September 2026, down 17% in a month and up 13% over three months. BMW ranks #2 of 464 Vehicle Parts & Accessories brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is BMW's ad budget?
Gravity by Benchr does not publish a spend figure for BMW on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in Spain?
Among Vehicle Parts & Accessories brands in Spain in the Gravity by Benchr index, BMW ranks #2 of 464 by estimated traffic. Its closest competitors on the same market are Audi España, Volkswagen España, Škoda España, SEAT and Mercedes-Benz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BMW.