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Brand page · Vehicles · Portugal

BMW Top 5% worldwide Top 1% in Portugal Top 1% in Vehicles Top 20% in Vehicles in Portugal
bmw.pt·🇵🇹 Portugal

BMW traffic, ads & competitors 222k visits a month, 27 active Meta ads, Gravity score 644.

BMW — BMW Portugal is the official website for BMW vehicles in Portugal, offering premium cars and innovative technologies. In September 2026 bmw.pt drew an estimated 222k visits, down 17% on the month before. It ranks #3 of 20 Vehicles brands in Portugal and holds a 2.1 Trustpilot rating over 14 reviews.

bmw.pt@bmwportugal 117kFacebookLinkedIn 17.2kTrustpilot 2.1Meta Ad Library 27

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
222k
−17% vs. August 2026
Instagram followers
117k
2,116 posts · @bmwportugal
Trustpilot
2.1
14 reviews · 1 in 12 months
Meta ads
27
active · on Google since 2025
Products
—
Data not available
Rank in Portugal
#3
of 20 in Vehicles
LinkedIn
17.2k
followers · 200 employees
Earned media value
€60.5k
per month, Instagram

Gravity score

644/ 1000 · 6 of 10 indicators rated
Brand Power770
Momentum491
Performance673

Percentiles within 10 peers: Vehicles brands in Portugal with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

BMW Portugal is the official website for BMW vehicles in Portugal, offering premium cars and innovative technologies.

01 · Traffic

BMW website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

BMW drew an estimated 222k visits in September 2026, down 17% on the month before and up 1% over three months.

  • Worldwide#47,869of 4.5m sites · Top 5%
  • In Portugal#201of 21.8k sites · Top 1%
  • Vehicles, worldwide#359of 39,400 brands · Top 1%
  • Vehicles, Portugal#3of 20 brands · Top 20%
Monthly visitssource Sept 2026

222k

estimated visits in September

1 mo ▼ −16.9%4 mo ▲ +0.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

BMW reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

BMW holds 2.1 out of 5 on Trustpilot over 14 reviews, 1 of them in the last twelve months: 7% of customers give five stars and 86% one star.

Trustpilotread 20 Oct 2026
2.1TrustScore · 14 reviews · 1 in 12 months
5 ★7%
4 ★7%
3 ★0%
2 ★0%
1 ★86%

Auto Repair Shop Car Dealer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

BMW best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read BMW's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Vehicles
Vehicles53%
Vehicle Parts & Accessories38%
Vehicles & Parts1%

The dominant category places BMW in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

BMW influencers

The creators who tag @bmwportugal on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @bmwportugal · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

BMW competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for BMW among Vehicles brands in Portugal. The closest is Official BMW Malaysia website, then BMW, bmw-saudiarabia.com, Škoda Belgium, Audi Danmark, Volvo Car UK.

CompetitorsVehicles · Portugal · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Official BMW Malaysia websitebmw.com.my
BMWbmw.co.th
bmw-saudiarabia.combmw-saudiarabia.com
Škoda Belgiumskoda.be
Audi Danmarkaudi.dk
Volvo Car UKvolvocars.co.uk
Competitors Gravity finds for BMW. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare BMW with Official BMW Malaysia website

07 · Company

Who is behind BMW?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

BMW is a company based in Portugal. It employs about 200 people.

Legal entityGravity index, Nov 2026
Entity country
🇵🇹 Portugal
Employees
200 on LinkedIn
DistributionGravity index, Nov 2026
Own store
bmw.pt
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about BMW

What people ask Google about BMW.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is BMW legit or a scam?

According to Gravity by Benchr, BMW is a brand based in Portugal: it employs 200 people on LinkedIn, it has 116,753 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

BMW reviews: is it worth it?

Customers rate BMW 2.1 out of 5 on Trustpilot over 14 reviews, 1 of them in the last twelve months: 7% give five stars, 86% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does BMW sell?

BMW Portugal is the official website for BMW vehicles in Portugal, offering premium cars and innovative technologies. Gravity by Benchr classifies it under Vehicles. Source: Gravity by Benchr product classification.

Is there a BMW discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: BMW advertises on Facebook and Instagram and on Google, where its offers often run. Check bmw.pt for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns BMW?

Gravity by Benchr records a company based in Portugal, with 200 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is BMW growing?

Yes. Gravity by Benchr estimates about 222,400 visits to bmw.pt in September 2026, down 17% in a month and up 1% over three months. BMW ranks #3 of 20 Vehicles brands in Portugal in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is BMW's ad budget?

Gravity by Benchr does not publish a spend figure for BMW on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Vehicles brands in Portugal?

Among Vehicles brands in Portugal in the Gravity by Benchr index, BMW ranks #3 of 20 by estimated traffic. Its closest competitors on the same market are Official BMW Malaysia website, BMW, bmw-saudiarabia.com, Škoda Belgium and Audi Danmark. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BMW.