Brand page · Baby Transport · United States
Boba: 54.8k visits a month, 26 active Meta ads, Gravity score 679.
Boba — Boba Inc. is a company that designs and sells ergonomic baby carriers, wraps, and ring slings for families who want to keep their babies close. In September 2026 boba.com drew an estimated 54.8k visits, up 32% on the month before. It ranks #22 of 165 Baby Transport brands in United States.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 20 peers: Baby Transport brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Boba Inc. is a company that designs and sells ergonomic baby carriers, wraps, and ring slings for families who want to keep their babies close.
01 · Traffic
How much traffic Boba gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Boba drew an estimated 54.8k visits in September 2026, up 32% on the month before and up 34% over three months.
- Worldwide#157,068of 4.5m sites · Top 5%
- In United States#50,561of 1.2m sites · Top 5%
- Baby Transport, worldwide#147of 2,408 brands · Top 10%
- Baby Transport, United States#22of 165 brands · Top 20%
54.8k
estimated visits in September
1 mo ▲ +31.7%4 mo ▲ +34.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Boba.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Boba holds 2.9 out of 5 on Trustpilot over 3 reviews: 67% of customers give five stars and 33% one star.
Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Boba sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Boba sells on Shopify, 67% of its catalogue in stock. The best seller is Boba Classic Baby Wrap Gray, at US$39.99, followed by Boba Classic Baby Wrap Black and Boba Classic Baby Wrap Organic Dark Gray.
#1Boba Classic Baby Wrap GrayBobaUS$39.99In stock
#2Boba Classic Baby Wrap BlackBobaUS$39.99In stock
#3Boba Classic Baby Wrap Organic Dark GrayBobaUS$49.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Boba in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 97% of the catalogue
- In stock
- 67%
- Upper price quartile
- US$79.99
- Currency
- USD
04 · Ads
What Boba is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Boba runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text).
Boba BlissBoba6 Oct 2026image
When your whole world is this close, what else could matter?Boba2 Oct 2026video
BobaBoba26 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Boba Inc.verified
Text ad19 Oct 2026Boba Inc.verified
Text ad19 Oct 2026Boba Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Boba.
The creators who tag @boba on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Boba competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Boba among Baby Transport brands in United States. The closest is Lune & Littles, then Waterland, Beco Baby, Beco Canada, Nalakai, MOBY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lune & Littlesluneandlittles.com.au | |||||||
| Waterlandwaterlandbaby.co | |||||||
| Beco Babybecobabycarrier.com | |||||||
| Beco Canadabecobaby.ca | |||||||
| Nalakainalakai.com | |||||||
| MOBYmobywrap.com |
07 · Company
The company behind Boba.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Boba is a company based in White Bear Lake, United States, founded in 2007 according to LinkedIn, on a domain registered in May 1996. It employs about 23 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · White Bear Lake
- Founded
- 2007, per LinkedIn
- Domain registered
- 23 May 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Early stage venture · last deal: series b
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- boba.com · Shopify · USD
- Catalogue
- 51 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Boba
What people ask Google about Boba.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Boba legit or a scam?
According to Gravity by Benchr, Boba is a brand based in White Bear Lake, United States: its website has existed since May 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 117,371 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Boba known for?
Boba Inc. is a company that designs and sells ergonomic baby carriers, wraps, and ring slings for families who want to keep their babies close. Gravity by Benchr classifies it under Baby Transport, with Baby Carriers making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Boba cost?
Boba's best seller, Boba Classic Baby Wrap Gray, sells US$39.99 on boba.com. 67% of the catalogue is in stock. Gravity does not track prices daily: check boba.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Boba discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Boba advertises on Facebook and Instagram and on Google, where its offers often run. Check boba.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Boba?
Boba sells on its own website, boba.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Boba?
Gravity by Benchr records a company based in White Bear Lake, United States, founded in 2007 according to LinkedIn, on a domain registered in 1996, with 23 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Boba growing?
Yes. Gravity by Benchr estimates about 54,800 visits to boba.com in September 2026, up 32% in a month and up 34% over three months. Boba ranks #22 of 165 Baby Transport brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Boba use?
Gravity by Benchr identifies boba.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Boba spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Boba on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport brands in United States?
Among Baby Transport brands in United States in the Gravity by Benchr index, Boba ranks #22 of 165 by estimated traffic. Its closest competitors on the same market are Lune & Littles, Waterland, Beco Baby, Beco Canada and Nalakai. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Boba.