Brand page · Decor · Denmark
BoConcept: 705K visits a month, 95 active Meta ads.
BoConcept — BoConcept is a Danish design furniture brand that sells premium quality interior design products including sofas, chairs, tables, storage, beds, outdoor furniture, lamps, rugs and accessories for living, dining, bedroom, home office and commercial spaces. In September 2026 boconcept.com drew an estimated 705K visits, up 5% on the month before. It ranks #5 of 1,921 Decor brands in Denmark and holds a 2.3 Trustpilot rating over 78 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
BoConcept is a Danish design furniture brand that sells premium quality interior design products including sofas, chairs, tables, storage, beds, outdoor furniture, lamps, rugs and accessories for living, dining, bedroom, home office and commercial spaces.
01 · Traffic
How much traffic BoConcept gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BoConcept drew an estimated 705K visits in September 2026, up 5% on the month before and up 22% over three months.
- Worldwide#18,923of 4.5M sites · Top 1%
- In Japan#1,151of 154K sites · Top 1%
- Decor, worldwide#243of 185,686 brands · Top 1%
- Decor, Japan#5of 1,921 brands · Top 1%
705K
estimated visits in September
1 mo ▲ +5.2%4 mo ▲ +21.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BoConcept.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BoConcept holds 2.3 out of 5 on Trustpilot over 78 reviews, 14 of them in the last twelve months: 64% of customers give five stars and 29% one star. That volume places BoConcept in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Home & Garden
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BoConcept sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BoConcept's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BoConcept in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What BoConcept is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BoConcept runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2021 (image, text, video).
BoConceptBoConcept7 Oct 2026image
Become a BoConcept FranchiseeBoConcept6 Oct 2026image
Devenez franchisé(e) BoConcept à Strasbourg 🚀BoConcept6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Valamaverified
Text ad21 Oct 2026WOODLEY AHA PTY. LTD.verified
Image ad21 Oct 2026Saphyr Digitalverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BoConcept.
The creators who tag @boconcept_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who BoConcept competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BoConcept among Decor brands in Denmark. The closest is poltronafrau.com, then roche-bobois.com, whos-perfect.de, miliboo.it, Länna Möbler, dwr.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| poltronafrau.compoltronafrau.com | |||||||
| roche-bobois.comroche-bobois.com | |||||||
| whos-perfect.dewhos-perfect.de | |||||||
| miliboo.itmiliboo.it | |||||||
| Länna Möblerlannamobler.com | |||||||
| dwr.comdwr.com |
07 · Company
The company behind BoConcept.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BoConcept is a company based in Denmark, founded in 1952 according to LinkedIn, on a domain registered in January 1998. It employs about 1,305 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 1952, per LinkedIn
- Domain registered
- 4 Jan 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,305 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- boconcept.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BoConcept
What people ask Google about BoConcept.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BoConcept legit?
According to Gravity by Benchr, BoConcept is a brand based in Denmark: its website has existed since January 1998, its Trustpilot profile is claimed by the brand, it employs 1,305 people on LinkedIn, it has 247,253 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
BoConcept reviews
Customers rate BoConcept 2.3 out of 5 on Trustpilot over 78 reviews, 14 of them in the last twelve months: 64% give five stars, 29% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does BoConcept sell?
BoConcept is a Danish design furniture brand that sells premium quality interior design products including sofas, chairs, tables, storage, beds, outdoor furniture, lamps, rugs and accessories for living, dining, bedroom, home office and commercial spaces. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Does BoConcept have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BoConcept advertises on Facebook and Instagram and on Google, where its offers often run. Check boconcept.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns BoConcept?
Gravity by Benchr records a company based in Denmark, founded in 1952 according to LinkedIn, on a domain registered in 1998, with 1,305 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is BoConcept doing well?
Yes. Gravity by Benchr estimates about 705,200 visits to boconcept.com in September 2026, up 5% in a month and up 22% over three months. BoConcept ranks #5 of 1,921 Decor brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is BoConcept's ad budget?
Gravity by Benchr does not publish a spend figure for BoConcept on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Denmark?
Among Decor brands in Denmark in the Gravity by Benchr index, BoConcept ranks #5 of 1,921 by estimated traffic. Its closest competitors on the same market are poltronafrau.com, roche-bobois.com, whos-perfect.de, miliboo.it, Länna Möbler. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BoConcept.