Brand page · Chairs · Italy
Poltrona Frau: 121K visits a month, 22 active Meta ads.
Poltrona Frau — Poltrona Frau is an Italian brand that crafts furniture and furnishings. In September 2026 poltronafrau.com drew an estimated 121K visits, down 7% on the month before. It ranks #33 of 1,685 Chairs brands in Italy.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Poltrona Frau is an Italian brand that crafts furniture and furnishings.
01 · Traffic
How much traffic Poltrona Frau gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Poltrona Frau drew an estimated 121K visits in September 2026, down 7% on the month before and up 19% over three months.
- Worldwide#80,076of 4.5M sites · Top 5%
- In United States#26,355of 1.2M sites · Top 5%
- Chairs, worldwide#168of 13,042 brands · Top 5%
- Chairs, United States#33of 1,685 brands · Top 5%
121K
estimated visits in September
1 mo ▼ −7.5%4 mo ▲ +18.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Poltrona Frau.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Poltrona Frau holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Furniture Store Furniture Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Poltrona Frau sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Poltrona Frau's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Poltrona Frau in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Poltrona Frau is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Poltrona Frau runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since September 2024 (image, text, video).
Entra nella communityPoltrona Frau3 Oct 2026image
Poltrona Frau | Archibald Sofa SystemPoltrona Frau2 Oct 2026image
Poltrona Frau | AidaPoltrona Frau1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026POLTRONA FRAU S.P.A.verified
Text ad20 Oct 2026POLTRONA FRAU S.P.A.verified
Text ad20 Oct 2026POLTRONA FRAU S.P.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Poltrona Frau.
The creators who tag @poltronafrauofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @poltronafrauofficial on Instagram, led by Poltrona Frau Japan (18K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPoltrona Frau Japan@poltronafrau_japan · 🇯🇵 JP | Decoration garden diy Creator | 18K | 0.3% | 15 | Tagged @poltronafrauofficial |
06 · Competitors according to Gravity
Who Poltrona Frau competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Poltrona Frau among Chairs brands in Italy. The closest is minotti.com, then cassina.com, Molteni&C, flexform.it, Natuzzi, edra.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| minotti.comminotti.com | |||||||
| cassina.comcassina.com | |||||||
| Molteni&Cmolteni.it | |||||||
| flexform.itflexform.it | |||||||
| Natuzzinatuzzi.com | |||||||
| edra.comedra.com |
07 · Company
The company behind Poltrona Frau.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Poltrona Frau is a company based in Italy, founded in 1912 according to LinkedIn, on a domain registered in January 2002. It employs about 314 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1912, per LinkedIn
- Domain registered
- 21 Jan 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 314 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- poltronafrau.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Poltrona Frau
What people ask Google about Poltrona Frau.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Poltrona Frau legit or a scam?
According to Gravity by Benchr, Poltrona Frau is a brand based in Italy: its website has existed since January 2002, it sells on a Magento store, it employs 314 people on LinkedIn, it has 345,916 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Poltrona Frau known for?
Poltrona Frau is an Italian brand that crafts furniture and furnishings. Gravity by Benchr classifies it under Chairs. Source: Gravity by Benchr product classification.
Is there a Poltrona Frau discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Poltrona Frau advertises on Facebook and Instagram and on Google, where its offers often run. Check poltronafrau.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Poltrona Frau?
Poltrona Frau sells on its own website, poltronafrau.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Poltrona Frau?
Gravity by Benchr records a company based in Italy, founded in 1912 according to LinkedIn, on a domain registered in 2002, with 314 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Poltrona Frau growing?
Yes. Gravity by Benchr estimates about 120,700 visits to poltronafrau.com in September 2026, down 7% in a month and up 19% over three months. Poltrona Frau ranks #33 of 1,685 Chairs brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Poltrona Frau use?
Gravity by Benchr identifies poltronafrau.com as a Magento store. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records.
What is Poltrona Frau's ad budget?
Gravity by Benchr does not publish a spend figure for Poltrona Frau on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Chairs brands in Italy?
Among Chairs brands in Italy in the Gravity by Benchr index, Poltrona Frau ranks #33 of 1,685 by estimated traffic. Its closest competitors on the same market are minotti.com, cassina.com, Molteni&C, flexform.it, Natuzzi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Poltrona Frau.