Brand page · Clothing · United Kingdom
Boden traffic, ads & competitors 45.9k visits a month, 847 active Meta ads.
Boden — Boden UK is a clothing company that sells women's and children's fashion, including dresses, knitwear, tops, shoes and accessories. In September 2026 boden.co.uk drew an estimated 45.9k visits, down 43% on the month before. It ranks #2,990 of 97,158 Clothing brands in the United Kingdom and holds a 4.6 Trustpilot rating over 82,084 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Boden UK is a clothing company that sells women's and children's fashion, including dresses, knitwear, tops, shoes and accessories.
01 · Traffic
Boden website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Boden drew an estimated 45.9k visits in September 2026, down 43% on the month before and down 65% over three months.
- Worldwide#182,950of 4.5m sites · Top 5%
- In United States#58,445of 1.2m sites · Top 5%
- Clothing, worldwide#17,595of 459,295 brands · Top 5%
- Clothing, United States#2,990of 97,158 brands · Top 5%
45.9k
estimated visits in September
1 mo ▼ −42.8%4 mo ▼ −64.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Boden reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Boden holds 4.6 out of 5 on Trustpilot over 82,084 reviews, 17,160 of them in the last twelve months: 82% of customers give five stars and 4% one star. That volume places Boden in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Boden best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Boden sells on Shopify, 19% of its catalogue in stock. The best seller is Highgate Ponte Trousers-Black, at £79.00, followed by Westbourne Ponte Trousers-Black and Gift Card.
#1Highgate Ponte Trousers-BlackBoden£79.00In stock
#2Westbourne Ponte Trousers-BlackBoden£32.00In stock
#3Gift CardBoden£10.00–£250.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Boden in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 10% of the catalogue
- In stock
- 19%
- Upper price quartile
- US$63.53
- Currency
- GBP
04 · Ads
Boden ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Boden runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image).
READY TO PARTY?Boden14 Oct 2026image
NEW STYLES ARE HEREBoden14 Oct 2026video
THE 2026 GIFT GUIDEBoden14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Boden influencers
The creators who tag @boden on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @boden on Instagram, led by Mini Models (22.5k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMini Models@minimodelsagency · 🇬🇧 GB | Fashion style luxury Creator | 22.5k | 0.1% | 9 | Tagged @boden |
06 · Competitors according to Gravity
Boden competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Boden among Clothing brands in the United Kingdom. The closest is Boden, then Noa Noa, ONLY, Vic&Johnny, POMPdeLUX, Froo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bodenbodenusa.com | |||||||
| Noa Noanoanoa.com | |||||||
| ONLYonly.com.uy | |||||||
| Vic&Johnnyvicjohnny.com.br | |||||||
| POMPdeLUXpompdelux.dk | |||||||
| Froofroostyle.com |
07 · Company
Who is behind Boden?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Boden is a company based in United Kingdom, founded in 1991 according to LinkedIn, on a domain registered in August 1997. It employs about 944 people.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1991, per LinkedIn
- Domain registered
- 5 Aug 1997
- Status
- Operating
- Employees
- 944 on LinkedIn
- Own store
- boden.co.uk · Shopify · GBP
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Boden
What people ask Google about Boden.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Boden legit or a scam?
According to Gravity by Benchr, Boden is a brand based in the United Kingdom: its website has existed since August 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 944 people on LinkedIn, it has 1,163,266 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Boden reviews
Customers rate Boden 4.6 out of 5 on Trustpilot over 82,084 reviews, 17,160 of them in the last twelve months: 82% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Boden known for?
Boden UK is a clothing company that sells women's and children's fashion, including dresses, knitwear, tops, shoes and accessories. Gravity by Benchr classifies it under Clothing, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Boden prices: how much is it?
Boden's best seller, Highgate Ponte Trousers-Black, sells £79.00 on boden.co.uk. 19% of the catalogue is in stock. Gravity does not track prices daily: check boden.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Boden have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Boden advertises on Facebook and Instagram and on Google, where its offers often run. Check boden.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Boden?
Boden sells on its own website, boden.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Boden?
Gravity by Benchr records a company based in United Kingdom, founded in 1991 according to LinkedIn, on a domain registered in 1997, with 944 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Boden growing?
Not at the moment. Gravity by Benchr estimates about 45,900 visits to boden.co.uk in September 2026, down 43% in a month and down 65% over three months. Boden ranks #2,990 of 97,158 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Boden use?
Gravity by Benchr identifies boden.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records.
How much does Boden spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Boden on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Boden ranks #2,990 of 97,158 by estimated traffic. Its closest competitors on the same market are Boden, Noa Noa, ONLY, Vic&Johnny and POMPdeLUX. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Boden.