Brand page · Personal Care · Netherlands
Bol: 60.9M visits a month, 820 active Meta ads.
Bol — Bol is an online retail store that sells various products to customers. In September 2026 bol.com drew an estimated 60.9M visits, down 9% on the month before. It ranks #1 of 2,136 Personal Care brands in Netherlands and holds a 2.6 Trustpilot rating over 48,859 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Bol is an online retail store that sells various products to customers.
01 · Traffic
How much traffic Bol gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bol drew an estimated 60.9M visits in September 2026, down 9% on the month before and down 2% over three months.
- Worldwide#307of 4.5M sites · Top 1%
- In Netherlands#2of 78.6K sites · Top 1%
- Personal Care, worldwide#11of 215,119 brands · Top 1%
- Personal Care, Netherlands#1of 2,136 brands · Top 1%
60.9M
estimated visits in September
1 mo ▼ −8.5%4 mo ▼ −2.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bol.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bol holds 2.6 out of 5 on Trustpilot over 48,859 reviews, 4,470 of them in the last twelve months: 45% of customers give five stars and 33% one star. That volume places Bol in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Software Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bol sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bol's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Bol in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Bol is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bol runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Houd grip op je watergebruik met de HomeWizard Wi-Fi Watermeter! Monitor realtime het waterverbruik in je huis via de handige app, bespaar ebol14 Oct 2026video
bolbol14 Oct 2026image
Hierna gaan we rodekool eens onder de loep nemen 🧐🔬bol14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BOL.COM B.V.verified
Text ad21 Oct 2026BOL.COM B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bol.
The creators who tag @bol on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bol on Instagram, led by Lata Desai (71.2K followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLata Desai@desailata · 🇮🇳 IN | Music concerts dance Creator | 71.2K | 1.6% | 4 | Tagged @bol |
06 · Competitors according to Gravity
Who Bol competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bol among Personal Care brands in Netherlands. The closest is tokopedia.com, then takealot.com, AliExpress, amzn.to, amazon.me, Walmart.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| tokopedia.comtokopedia.com | |||||||
| takealot.comtakealot.com | |||||||
| AliExpressaliexpress.us | |||||||
| amzn.toamzn.to | |||||||
| amazon.meamazon.me | |||||||
| Walmartwalmart.ca |
07 · Company
The company behind Bol.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bol is a company based in Netherlands, on a domain registered in December 1997. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- Data not available
- Domain registered
- 19 Dec 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bol.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bol
What people ask Google about Bol.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bol a legit company?
According to Gravity by Benchr, Bol is a brand based in Netherlands: its website has existed since December 1997, its Trustpilot profile is claimed by the brand, it has 308,156 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Bol?
Customers rate Bol 2.6 out of 5 on Trustpilot over 48,859 reviews, 4,470 of them in the last twelve months: 45% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Bol sell?
Bol is an online retail store that sells various products to customers. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Bol promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bol advertises on Facebook and Instagram and on Google, where its offers often run. Check bol.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Bol?
Gravity by Benchr records a company based in Netherlands, whose domain was registered in 1997, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Bol doing well?
Not at the moment. Gravity by Benchr estimates about 60,921,900 visits to bol.com in September 2026, down 9% in a month and down 2% over three months. Bol ranks #1 of 2,136 Personal Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Bol spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bol on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Netherlands?
Among Personal Care brands in Netherlands in the Gravity by Benchr index, Bol ranks #1 of 2,136 by estimated traffic. Its closest competitors on the same market are tokopedia.com, takealot.com, AliExpress, amzn.to, amazon.me. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bol.