Brand page · Handbags, Wallets & Cases · Australia
BON MAXIE: 228K visits a month, 627 active Meta ads, Gravity score 586.
BON MAXIE — BON MAXIE is an Australian accessories brand designing functional, stylish bags, wallets, and earring holders for women. In September 2026 bonmaxie.com.au drew an estimated 228K visits, up 8% on the month before. It ranks #7 of 939 Handbags, Wallets & Cases brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 23 peers: Handbags, Wallets & Cases brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BON MAXIE is an Australian accessories brand designing functional, stylish bags, wallets, and earring holders for women.
01 · Traffic
How much traffic BON MAXIE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BON MAXIE drew an estimated 228K visits in September 2026, up 8% on the month before and down 17% over three months.
- Worldwide#46,968of 4.5M sites · Top 5%
- In Australia#961of 105K sites · Top 1%
- Handbags, Wallets & Cases, worldwide#227of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, Australia#7of 939 brands · Top 1%
228K
estimated visits in September
1 mo ▲ +7.9%4 mo ▼ −17.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BON MAXIE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BON MAXIE holds 3.6 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.
Bags and Luggage Store Bag Shop Fashion Accessories Store Luggage Store Handbags Shop Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BON MAXIE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BON MAXIE sells on Shopify, 67% of its catalogue in stock. The best seller is Hanging Travel Toiletry Bag Set - Eye Love Purple, at A$39.00, followed by Hanging Travel Toiletry Bag Set - Neon Pink Gingham and Hanging Travel Toiletry Bag Set - Pink/Red Stripe.
#1Hanging Travel Toiletry Bag Set - Eye Love PurpleBON MAXIEA$39.00In stock
#2Hanging Travel Toiletry Bag Set - Neon Pink GinghamBON MAXIEA$39.00In stock
#3Hanging Travel Toiletry Bag Set - Pink/Red StripeBON MAXIEA$59.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BON MAXIE in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 98% of the catalogue
- In stock
- 67%
- Upper price quartile
- US$138.78
- Currency
- AUD
04 · Ads
What BON MAXIE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BON MAXIE runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Minimal on the outsideBON MAXIE7 Oct 2026video
Phone Wallet Pouch - Pebbled Leather - BlackBON MAXIE7 Oct 2026image
MEET YOUR NEW EVERYTHING BAGBON MAXIE7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BON MAXIE Pty Ltdverified
Text ad20 Oct 2026BON MAXIE Pty Ltdverified
Text ad20 Oct 2026BON MAXIE Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BON MAXIE.
The creators who tag @bonmaxie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bonmaxie on Instagram, led by Brooke Lindsay (35.6K followers, 18.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBrooke Lindsay@bybrookelindsay · INTL | Fitness sport bodybuilding Creator | 35.6K | 18.9% | 2 | Tagged @bonmaxie |
06 · Competitors according to Gravity
Who BON MAXIE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BON MAXIE among Handbags, Wallets & Cases brands in Australia. The closest is Luglife.com, then Anya Hindmarch, Cuyana, Laflore Paris, MZ Wallace, Glam-Aholic Lifestyle.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Luglife.comluglife.com | |||||||
| Anya Hindmarchanyahindmarch.com | |||||||
| Cuyanacuyana.com | |||||||
| Laflore Parislafloreparis.com | |||||||
| MZ Wallacemzwallace.com | |||||||
| Glam-Aholic Lifestyleglamaholiclifestyle.com |
07 · Company
The company behind BON MAXIE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BON MAXIE is a company based in Chipping Norton, Australia, founded in 2015 according to LinkedIn. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Chipping Norton
- Founded
- 2015, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bonmaxie.com.au · Shopify · AUD
- Catalogue
- 219 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BON MAXIE
What people ask Google about BON MAXIE.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BON MAXIE legit?
According to Gravity by Benchr, BON MAXIE is a brand based in Chipping Norton, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 146,987 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does BON MAXIE sell?
BON MAXIE is an Australian accessories brand designing functional, stylish bags, wallets, and earring holders for women. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Tote Bags making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does BON MAXIE cost?
BON MAXIE's best seller, Hanging Travel Toiletry Bag Set - Eye Love Purple, sells A$39.00 on bonmaxie.com.au. 67% of the catalogue is in stock. Gravity does not track prices daily: check bonmaxie.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does BON MAXIE have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BON MAXIE advertises on Facebook and Instagram and on Google, where its offers often run. Check bonmaxie.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BON MAXIE?
BON MAXIE sells on its own website, bonmaxie.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind BON MAXIE?
Gravity by Benchr records a company based in Chipping Norton, Australia, founded in 2015 according to LinkedIn, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BON MAXIE doing well?
Not at the moment. Gravity by Benchr estimates about 227,800 visits to bonmaxie.com.au in September 2026, up 8% in a month and down 17% over three months. BON MAXIE ranks #7 of 939 Handbags, Wallets & Cases brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BON MAXIE use?
Gravity by Benchr identifies bonmaxie.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does BON MAXIE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BON MAXIE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Australia?
Among Handbags, Wallets & Cases brands in Australia in the Gravity by Benchr index, BON MAXIE ranks #7 of 939 by estimated traffic. Its closest competitors on the same market are Luglife.com, Anya Hindmarch, Cuyana, Laflore Paris, MZ Wallace. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BON MAXIE.