Brand page · Health Care · Netherlands

BONO Top 5% worldwide Top 5% in Netherlands Top 5% in Health Care Top 5% in Health Care in Netherlands
bono.nl·🇳🇱 Netherlands·Since 2000

BONO: 149k visits a month, 46 active Meta ads, Gravity score 627.

BONO — BONO is an online retailer specializing in reliable nutrition supplements and health products, offering vitamins, minerals, and various supplements to help customers achieve their health goals. In September 2026 bono.nl drew an estimated 149k visits, down 1% on the month before. It ranks #15 of 824 Health Care brands in Netherlands and holds a 4.4 Trustpilot rating over 473 reviews.

bono.nl@bono.nl 3.3kFacebookLinkedIn 1.7kTrustpilot 4.4Meta Ad Library 46

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
149k
−1% vs. August 2026
Instagram followers
3.3k
340 posts · @bono.nl
Trustpilot
4.4
473 reviews · 207 in 12 months
Meta ads
46
active · on Google since 2021
Products
—
Data not available
Rank in Netherlands
#15
of 824 in Health Care
LinkedIn
1.7k
followers · 67 employees
Earned media value
—
Data not available

Gravity score

627/ 1000 · 9 of 10 indicators rated
Brand Power560
Momentum950
Performance372

Percentiles within 27 peers: Health Care brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

BONO is an online retailer specializing in reliable nutrition supplements and health products, offering vitamins, minerals, and various supplements to help customers achieve their health goals.

01 · Traffic

How much traffic BONO gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

BONO drew an estimated 149k visits in September 2026, down 1% on the month before and up 69% over three months.

  • Worldwide#67,168of 4.5m sites · Top 5%
  • In Netherlands#884of 78.6k sites · Top 5%
  • Health Care, worldwide#1,565of 105,715 brands · Top 5%
  • Health Care, Netherlands#15of 824 brands · Top 5%
Monthly visitssource Sept 2026

149k

estimated visits in September

1 mo ▼ −0.9%4 mo ▲ +69.0%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about BONO.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

BONO holds 4.4 out of 5 on Trustpilot over 473 reviews, 207 of them in the last twelve months: 83% of customers give five stars and 12% one star. That volume places BONO in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 21 Oct 2026
4.4TrustScore · 473 reviews · 207 in 12 months
Top 20% review volumeTop 20% rating quality
5 ★83%
4 ★4%
3 ★0%
2 ★1%
1 ★12%

Organic Drug Store Health and Beauty Shop Hair Product Store Vitamin and Supplements Store Beauty Supply Store Herb Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What BONO sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read BONO's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care95%
Lawn & Garden1%
Personal Care0%

The dominant category places BONO in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about BONO.

The creators who tag @bono.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @bono.nl · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who BONO competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for BONO among Health Care brands in Netherlands. The closest is VitaminVersand24, then Wellbeing Nutrition, Nutribites, be levels, NutraBio, Nutriage.

CompetitorsHealth Care · Netherlands · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
VitaminVersand24vitaminversand24.com
Wellbeing Nutritionwellbeingnutrition.com
Nutribitesnutribites.nl
be levelsbelevels.com
NutraBionutrabio.com
Nutriagenutriage.com.br
Competitors Gravity finds for BONO. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare BONO with VitaminVersand24

07 · Company

The company behind BONO.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

BONO is a company based in Netherlands, founded in 2014 according to LinkedIn, on a domain registered in April 2000. It employs about 67 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇳🇱 Netherlands
Founded
2014, per LinkedIn
Domain registered
3 Apr 2000
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
67 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
bono.nl
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about BONO

What people ask Google about BONO.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is BONO a legit company?

According to Gravity by Benchr, BONO is a brand based in Netherlands: its website has existed since April 2000, its Trustpilot profile is claimed by the brand, it employs 67 people on LinkedIn, it has 3,275 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

BONO reviews

Customers rate BONO 4.4 out of 5 on Trustpilot over 473 reviews, 207 of them in the last twelve months: 83% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is BONO known for?

BONO is an online retailer specializing in reliable nutrition supplements and health products, offering vitamins, minerals, and various supplements to help customers achieve their health goals. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.

BONO promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: BONO advertises on Facebook and Instagram and on Google, where its offers often run. Check bono.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind BONO?

Gravity by Benchr records a company based in Netherlands, founded in 2014 according to LinkedIn, on a domain registered in 2000, with 67 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is BONO growing?

Yes. Gravity by Benchr estimates about 148,800 visits to bono.nl in September 2026, down 1% in a month and up 69% over three months. BONO ranks #15 of 824 Health Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does BONO spend on Meta ads?

Gravity by Benchr does not publish a spend figure for BONO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands in Netherlands?

Among Health Care brands in Netherlands in the Gravity by Benchr index, BONO ranks #15 of 824 by estimated traffic. Its closest competitors on the same market are VitaminVersand24, Wellbeing Nutrition, Nutribites, be levels and NutraBio. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BONO.