Brand page · United States
Bonobos traffic, ads & competitors 2.1m visits a month, 189 active Meta ads.
Bonobos — Bonobos is a menswear brand known for exceptional fit and personalized retail, offering casual and formal clothing including dress shirts, pants, and accessories. In September 2026 bonobos.com drew an estimated 2.1m visits, down 5% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Bonobos is a menswear brand known for exceptional fit and personalized retail, offering casual and formal clothing including dress shirts, pants, and accessories.
01 · Traffic
Bonobos website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bonobos drew an estimated 2.1m visits in September 2026, down 5% on the month before and down 7% over three months.
- Worldwide#7,560of 4.5m sites · Top 1%
- In United States#2,553of 1.2m sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
2.1m
estimated visits in September
1 mo ▼ −4.8%4 mo ▼ −7.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Bonobos reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bonobos holds 1.9 out of 5 on Trustpilot over 34 reviews, 8 of them in the last twelve months: 18% of customers give five stars and 59% one star. That volume places Bonobos in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Clothing Store Men's Clothing Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Bonobos best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bonobos's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Bonobos in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Bonobos ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bonobos runs Meta ads on Facebook, Instagram.
Get Jack Quaid’s Weekday Warrior LookBonobos12 Oct 2026image
Shirts That Work Hard So You Don't Have ToBonobos12 Oct 2026image
Get Jack Quaid’s Weekday Warrior LookBonobos12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Bonobos influencers
The creators who tag @bonobos on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bonobos on Instagram, led by C.J. Johnson (10.7k followers, 8.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CC.J. Johnson@cjcurtisjohnson · 🇺🇸 US | Travel tourism exploration Creator | 10.7k | 8.5% | 7 | Tagged @bonobos |
06 · Competitors according to Gravity
Bonobos competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bonobos. The closest is spierandmackay.com, then Jos. A. Bank, dressmann.com, Fursac, Matinique, Lavard.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| spierandmackay.comspierandmackay.com | |||||||
| Jos. A. Bankjosbank.com | |||||||
| dressmann.comdressmann.com | |||||||
| Fursacfursac.com | |||||||
| Matiniquematinique.com | |||||||
| Lavardlavard.pl |
07 · Company
Who is behind Bonobos?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bonobos is a company based in United States, on a domain registered in May 2003. It employs about 519 people.
- Entity country
- 🇺🇸 United States
- Domain registered
- 18 May 2003
- Employees
- 519 on LinkedIn
- Own store
- bonobos.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bonobos
What people ask Google about Bonobos.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bonobos legit or a scam?
According to Gravity by Benchr, Bonobos is a brand based in the United States: its website has existed since May 2003, it employs 519 people on LinkedIn, it has 173,598 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Bonobos?
Customers rate Bonobos 1.9 out of 5 on Trustpilot over 34 reviews, 8 of them in the last twelve months: 18% give five stars, 59% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Bonobos sell?
Bonobos is a menswear brand known for exceptional fit and personalized retail, offering casual and formal clothing including dress shirts, pants, and accessories. Source: Gravity by Benchr product classification.
Is there a Bonobos discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bonobos advertises on Facebook and Instagram, where its offers often run. Check bonobos.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Bonobos?
Gravity by Benchr records a company based in United States, whose domain was registered in 2003, with 519 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Bonobos doing well?
Not at the moment. Gravity by Benchr estimates about 2,134,300 visits to bonobos.com in September 2026, down 5% in a month and down 7% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Bonobos' ad budget?
Gravity by Benchr does not publish a spend figure for Bonobos on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bonobos.