Brand page · Clothing
Bonprix: 3M visits a month, 190 active Meta ads.
Bonprix — bonprix is an online shop offering affordable fashion for women, men, and children, as well as shoes, accessories, and home decor items. In September 2026 bonprix.nl drew an estimated 3M visits, down 8% on the month before. It ranks #5 of 4,523 Clothing brands and holds a 4.2 Trustpilot rating over 19,767 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
bonprix is an online shop offering affordable fashion for women, men, and children, as well as shoes, accessories, and home decor items.
01 · Traffic
How much traffic Bonprix gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bonprix drew an estimated 3M visits in September 2026, down 8% on the month before and down 30% over three months.
- Worldwide#6,000of 4.5M sites · Top 1%
- In Netherlands#61of 78.6K sites · Top 1%
- Clothing, worldwide#396of 459,295 brands · Top 1%
- Clothing, Netherlands#5of 4,523 brands · Top 1%
3M
estimated visits in September
1 mo ▼ −8.3%4 mo ▼ −30.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bonprix.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bonprix holds 4.2 out of 5 on Trustpilot over 19,767 reviews, 3,697 of them in the last twelve months: 53% of customers give five stars and 9% one star. That volume places Bonprix in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Fashion Accessories Store Children's Clothing Store Clothing Store Swimwear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bonprix sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bonprix's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Bonprix in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Bonprix is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bonprix runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Ein Mantel für jeden Anlassbonprix13 Oct 2026video
Deine Herbst-Highlightsbonprix13 Oct 2026video
Dein Style für kühle Tagebonprix13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Bon Prix Handelsgesellschaft mbHverified
Text ad21 Oct 2026Bon Prix Handelsgesellschaft mbHverified
Text ad21 Oct 2026Bon Prix Handelsgesellschaft mbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bonprix.
The creators who tag @bonprix on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bonprix on Instagram, led by Ely's Beauty Choices (12.9K followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEly's Beauty Choices@ely_s_beauty_choices · 🇷🇴 RO | Fashion style luxury Creator | 12.9K | 4.5% | 12 | Tagged @bonprix |
06 · Competitors according to Gravity
Who Bonprix competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bonprix among Clothing brands. The closest is KiK, then peek-cloppenburg.nl, Family Group, wefashion.com, Bel&Bo, Riachuelo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KiKkik.cz | |||||||
| peek-cloppenburg.nlpeek-cloppenburg.nl | |||||||
| Family Groupfamilyshop.cl | |||||||
| wefashion.comwefashion.com | |||||||
| Bel&Bobel-bo.be | |||||||
| Riachueloriachuelo.com.br |
07 · Company
The company behind Bonprix.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bonprix is an e-commerce brand, founded in 1986 according to LinkedIn, on a domain registered in July 2003. It employs about 1,329 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1986, per LinkedIn
- Domain registered
- 2 Jul 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,329 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bonprix.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bonprix
What people ask Google about Bonprix.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bonprix legit or a scam?
According to Gravity by Benchr, Bonprix is a brand: its website has existed since July 2003, its Trustpilot profile is claimed by the brand, it employs 1,329 people on LinkedIn, it has 1,102,982 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Bonprix reviews
Customers rate Bonprix 4.2 out of 5 on Trustpilot over 19,767 reviews, 3,697 of them in the last twelve months: 53% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Bonprix sell?
bonprix is an online shop offering affordable fashion for women, men, and children, as well as shoes, accessories, and home decor items. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Bonprix have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bonprix advertises on Facebook and Instagram and on Google, where its offers often run. Check bonprix.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Bonprix?
Gravity by Benchr records a company, founded in 1986 according to LinkedIn, on a domain registered in 2003, with 1,329 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Bonprix doing well?
Not at the moment. Gravity by Benchr estimates about 2,957,300 visits to bonprix.nl in September 2026, down 8% in a month and down 30% over three months. Bonprix ranks #5 of 4,523 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Bonprix spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bonprix on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Bonprix ranks #5 of 4,523 by estimated traffic. Its closest competitors on the same market are KiK, peek-cloppenburg.nl, Family Group, wefashion.com, Bel&Bo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bonprix.