Brand page · Jewelry · United Kingdom
Boodles traffic, ads & competitors 41.9k visits a month, 277 active Meta ads, Gravity score 675.
Boodles — Boodles is a British fine jeweller that sells exceptional British fine jewellery and the rarest pink diamonds in the world. In September 2026 boodles.com drew an estimated 41.9k visits, down 1% on the month before. It ranks #247 of 6,772 Jewelry brands in the United Kingdom and holds a 3.5 Trustpilot rating over 13 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Boodles is a British fine jeweller that sells exceptional British fine jewellery and the rarest pink diamonds in the world.
01 · Traffic
Boodles website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Boodles drew an estimated 41.9k visits in September 2026, down 1% on the month before and up 25% over three months.
- Worldwide#197,580of 4.5m sites · Top 5%
- In United Kingdom#10,361of 192k sites · Top 10%
- Jewelry, worldwide#4,566of 132,285 brands · Top 5%
- Jewelry, United Kingdom#247of 6,772 brands · Top 5%
41.9k
estimated visits in September
1 mo ▼ −1.1%4 mo ▲ +25.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Boodles reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Boodles holds 3.5 out of 5 on Trustpilot over 13 reviews, 4 of them in the last twelve months: 69% of customers give five stars and 31% one star.
Jeweler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Boodles best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Boodles sells on Shopify, 100% of its catalogue in stock. The best seller is Love Letter White Gold Initial Pendant, at £1,200.00, followed by Love Letter Yellow Gold Initial Pendant and Love Letter Diamond White Gold Initial Pendant.
#1Love Letter White Gold Initial PendantBoodles£1,200.00In stock
#2Love Letter Yellow Gold Initial PendantBoodles£1,200.00In stock
#3Love Letter Diamond White Gold Initial PendantBoodles£2,600.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Boodles in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$65,318.46
- Currency
- GBP
04 · Ads
Boodles ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Boodles runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Classic Platinum Diamond Engagement RingBoodles6 Oct 2026image
A Family Story Since 1798Boodles6 Oct 2026video
Queen Charlotte's Cottage | The Palace Collection | BoodlesBoodles5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mediabrands International Limitedverified
Text ad20 Oct 2026Boodle and Dunthorneverified
Text ad20 Oct 2026Boodle and Dunthorneverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Boodles influencers
The creators who tag @boodles on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @boodles on Instagram, led by Stoke Park (18.5k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStoke Park@stokepark · 🇬🇧 GB | Travel tourism exploration Creator | 18.5k | 0.4% | 3 | Tagged @boodles |
06 · Competitors according to Gravity
Boodles competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Boodles among Jewelry brands in the United Kingdom. The closest is Garrard & Co, then Stephen Webster, Beauvince Jewelry, cadarojewellery.com, Solange Azagury-Partridge, BROWNS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Garrard & Cogarrard.com | |||||||
| Stephen Websterstephenwebster.com | |||||||
| Beauvince Jewelrybeauvince.com | |||||||
| cadarojewellery.comcadarojewellery.com | |||||||
| Solange Azagury-Partridgesolange.co.uk | |||||||
| BROWNSbrownsjewellers.com |
07 · Company
Who is behind Boodles?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Boodles is a company based in London, United Kingdom, founded in 1798 according to LinkedIn, on a domain registered in November 2000. It employs about 188 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1798, per LinkedIn
- Domain registered
- 20 Nov 2000
- Status
- Operating
- Employees
- 188 on LinkedIn
- Own store
- boodles.com · Shopify · GBP
- Catalogue
- 173 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Boodles
What people ask Google about Boodles.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Boodles legit or a scam?
According to Gravity by Benchr, Boodles is a brand based in London, United Kingdom: its website has existed since November 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 188 people on LinkedIn, it has 132,714 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Boodles reviews
Customers rate Boodles 3.5 out of 5 on Trustpilot over 13 reviews, 4 of them in the last twelve months: 69% give five stars, 31% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Boodles?
Boodles is a British fine jeweller that sells exceptional British fine jewellery and the rarest pink diamonds in the world. Gravity by Benchr classifies it under Jewelry, with Rings making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Boodles cost?
Boodles' best seller, Love Letter White Gold Initial Pendant, sells £1,200.00 on boodles.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check boodles.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Boodles discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Boodles advertises on Facebook and Instagram and on Google, where its offers often run. Check boodles.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Boodles?
Boodles sells on its own website, boodles.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Boodles?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1798 according to LinkedIn, on a domain registered in 2000, with 188 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Boodles doing well?
Yes. Gravity by Benchr estimates about 41,900 visits to boodles.com in September 2026, down 1% in a month and up 25% over three months. Boodles ranks #247 of 6,772 Jewelry brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Boodles use?
Gravity by Benchr identifies boodles.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Boodles' ad budget?
Gravity by Benchr does not publish a spend figure for Boodles on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in the United Kingdom?
Among Jewelry brands in the United Kingdom in the Gravity by Benchr index, Boodles ranks #247 of 6,772 by estimated traffic. Its closest competitors on the same market are Garrard & Co, Stephen Webster, Beauvince Jewelry, cadarojewellery.com and Solange Azagury-Partridge. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Boodles.