Brand page · Clothing · United Kingdom
boohoo: 8.3M visits a month, 157 active Meta ads.
boohoo — Boohoo is an online fashion retailer that sells women's and men's clothing, including dresses, tops, coats, jeans, and accessories. In September 2026 boohoo.com drew an estimated 8.3M visits, up 1% on the month before. It ranks #3 of 19,668 Clothing brands in United Kingdom and holds a 2.3 Trustpilot rating over 208,124 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Boohoo is an online fashion retailer that sells women's and men's clothing, including dresses, tops, coats, jeans, and accessories.
01 · Traffic
How much traffic boohoo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
boohoo drew an estimated 8.3M visits in September 2026, up 1% on the month before and down 3% over three months.
- Worldwide#2,526of 4.5M sites · Top 1%
- In United Kingdom#87of 192K sites · Top 1%
- Clothing, worldwide#163of 459,295 brands · Top 1%
- Clothing, United Kingdom#3of 19,668 brands · Top 1%
8.3M
estimated visits in September
1 mo ▲ +0.7%4 mo ▼ −3.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about boohoo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
boohoo holds 2.3 out of 5 on Trustpilot over 208,124 reviews, 3,584 of them in the last twelve months: 62% of customers give five stars and 14% one star. That volume places boohoo in the top 1 % of the 270,321 Trustpilot pages in the Gravity index. On Google, boohoo scores 4.3 over 47 reviews.
Fashion Accessories Store Men's Clothing Store Women's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What boohoo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read boohoo's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places boohoo in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What boohoo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
boohoo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2024 (image, text, video).
Denimboohoo.com8 Oct 2026video
Denimboohoo.com8 Oct 2026image
My weekend in outfits - 9 months pregnant 🤰🏼 Let me know if you would like outfit links? @boohoo Use LYNNKELLY for extra savings ✨ Pregnanboohoo.com8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026boohoo.com uk ltdverified
Text ad20 Oct 2026boohoo.com uk ltdverified
Text ad20 Oct 2026boohoo.com uk ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about boohoo.
The creators who tag @boohoo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @boohoo on Instagram, led by Liverpool Nail Artist (10K followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiverpool Nail Artist@_get_polished_ · 🇬🇧 GB | Beauty cosmetics skincare Creator | 10K | 4.5% | 29 | Tagged @boohoo |
06 · Competitors according to Gravity
Who boohoo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for boohoo among Clothing brands in United Kingdom. The closest is prettylittlething.com.au, then FOREVER 21, DressBetty, UooLoo, de.zaful.com, Boogzel Clothing.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| prettylittlething.com.auprettylittlething.com.au | |||||||
| FOREVER 21forever21.com | |||||||
| DressBettydressbetty.com | |||||||
| UooLoouooloo.com | |||||||
| de.zaful.comde.zaful.com | |||||||
| Boogzel Clothingboogzelclothing.com |
07 · Company
The company behind boohoo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
boohoo is a company based in United Kingdom, on a domain registered in September 1997. It employs about 366 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 2 Sept 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 366 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- boohoo.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about boohoo
What people ask Google about boohoo.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is boohoo legit or a scam?
According to Gravity by Benchr, boohoo is a brand based in United Kingdom: its website has existed since September 1997, its Trustpilot profile is claimed by the brand, it employs 366 people on LinkedIn, it has 11,357,531 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about boohoo?
Customers rate boohoo 2.3 out of 5 on Trustpilot over 208,124 reviews, 3,584 of them in the last twelve months: 62% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, boohoo scores 4.3 over 47 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is boohoo?
Boohoo is an online fashion retailer that sells women's and men's clothing, including dresses, tops, coats, jeans, and accessories. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does boohoo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: boohoo advertises on Facebook and Instagram and on Google, where its offers often run. Check boohoo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns boohoo?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1997, with 366 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is boohoo doing well?
Not at the moment. Gravity by Benchr estimates about 8,280,300 visits to boohoo.com in September 2026, up 1% in a month and down 3% over three months. boohoo ranks #3 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is boohoo's ad budget?
Gravity by Benchr does not publish a spend figure for boohoo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, boohoo ranks #3 of 19,668 by estimated traffic. Its closest competitors on the same market are prettylittlething.com.au, FOREVER 21, DressBetty, UooLoo, de.zaful.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with boohoo.