Brand page · Apparel & Accessories · United States
FOREVER 21: 723K visits a month, 102 active Meta ads, Gravity score 524.
FOREVER 21 — Forever 21 is a fashion retailer that sells women's, men's, plus-size, and kids' clothing, accessories, and beauty products with everyday low prices. In September 2026 forever21.com drew an estimated 723K visits, down 24% on the month before. It ranks #9 of 8,566 Apparel & Accessories brands in United States and holds a 1.3 Trustpilot rating over 1,378 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 98 peers: Apparel & Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Forever 21 is a fashion retailer that sells women's, men's, plus-size, and kids' clothing, accessories, and beauty products with everyday low prices.
01 · Traffic
How much traffic FOREVER 21 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FOREVER 21 drew an estimated 723K visits in September 2026, down 24% on the month before and down 33% over three months.
- Worldwide#18,576of 4.5M sites · Top 1%
- In United States#6,129of 1.2M sites · Top 1%
- Apparel & Accessories, worldwide#25of 19,191 brands · Top 1%
- Apparel & Accessories, United States#9of 8,566 brands · Top 1%
723K
estimated visits in September
1 mo ▼ −24.2%4 mo ▼ −32.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FOREVER 21.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FOREVER 21 holds 1.3 out of 5 on Trustpilot over 1,378 reviews, 6 of them in the last twelve months: 12% of customers give five stars and 70% one star. That volume places FOREVER 21 in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Women's Clothing Store Children's Clothing Store Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FOREVER 21 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FOREVER 21 sells on Shopify, 91% of its catalogue in stock. The best seller is Ribbed Knit Mock Neck Midi Dress, at US$14.99–US$19.99, followed by Tiered Puff-Sleeve Maxi Dress and Lace-Trim Satin Floral Maxi Dress.
#1Ribbed Knit Mock Neck Midi DressFOREVER 21US$14.99–US$19.99In stock
#2Tiered Puff-Sleeve Maxi DressFOREVER 21US$14.99–US$19.99In stock
#3Lace-Trim Satin Floral Maxi DressFOREVER 21US$19.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FOREVER 21 in its comparison group.
- Average rating
- 4.57 / 5
- Rated products
- 19% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$22.99
- Currency
- USD
04 · Ads
What FOREVER 21 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FOREVER 21 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2025 (image, text, video).
Bestseller: Polka Dot Drawstring Cropped JacketForever 216 Oct 2026image
Bestseller: Ribbed Knit Mock Neck Midi DressForever 216 Oct 2026image
Bestseller: Polka Dot Denim Shirt JacketForever 216 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Richard Henneverified
Text ad20 Oct 2026Richard Henneverified
Text ad20 Oct 2026Richard Henneverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FOREVER 21.
The creators who tag @forever21 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @forever21 on Instagram, led by FashionNova.Com (65.3K followers, 7.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFashionNova.Com@fashionnova_models.ig · 🇺🇸 US | Fashion style luxury Creator | 65.3K | 7.1% | 17 | Tagged @forever21 |
06 · Competitors according to Gravity
Who FOREVER 21 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FOREVER 21 among Apparel & Accessories brands in United States. The closest is rue21.com, then SHEIN, Joe Fresh, oldnavy.gap.com, Old Navy, Charlotte Russe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rue21.comrue21.com | |||||||
| SHEINshein.com.vn | |||||||
| Joe Freshjoefresh.com | |||||||
| oldnavy.gap.comoldnavy.gap.com | |||||||
| Old Navyoldnavy.com | |||||||
| Charlotte Russecharlotterusse.com |
07 · Company
The company behind FOREVER 21.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FOREVER 21 is a company based in New York, United States, founded in 1984 according to LinkedIn, on a domain registered in September 1998. It employs about 19,345 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 1984, per LinkedIn
- Domain registered
- 29 Sept 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19,345 on LinkedIn · 10,001+
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- forever21.com · Shopify · USD
- Catalogue
- 144 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FOREVER 21
What people ask Google about FOREVER 21.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FOREVER 21 legit or a scam?
According to Gravity by Benchr, FOREVER 21 is a brand based in New York, United States: its website has existed since September 1998, it sells on a Shopify store, it employs 19,345 people on LinkedIn, it has 13,243,279 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
FOREVER 21 reviews: is it worth it?
Customers rate FOREVER 21 1.3 out of 5 on Trustpilot over 1,378 reviews, 6 of them in the last twelve months: 12% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does FOREVER 21 sell?
Forever 21 is a fashion retailer that sells women's, men's, plus-size, and kids' clothing, accessories, and beauty products with everyday low prices. Gravity by Benchr classifies it under Apparel & Accessories, with Apparel & Accessories making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
FOREVER 21 prices: how much is it?
FOREVER 21's best seller, Ribbed Knit Mock Neck Midi Dress, sells from US$14.99 to US$19.99 on forever21.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check forever21.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
FOREVER 21 promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: FOREVER 21 advertises on Facebook and Instagram and on Google, where its offers often run. Check forever21.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy FOREVER 21?
FOREVER 21 sells on its own website, forever21.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind FOREVER 21?
Gravity by Benchr records a company based in New York, United States, founded in 1984 according to LinkedIn, on a domain registered in 1998, with 19,345 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FOREVER 21 doing well?
Not at the moment. Gravity by Benchr estimates about 723,300 visits to forever21.com in September 2026, down 24% in a month and down 33% over three months. FOREVER 21 ranks #9 of 8,566 Apparel & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FOREVER 21 use?
Gravity by Benchr identifies forever21.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is FOREVER 21's ad budget?
Gravity by Benchr does not publish a spend figure for FOREVER 21 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Apparel & Accessories brands in United States?
Among Apparel & Accessories brands in United States in the Gravity by Benchr index, FOREVER 21 ranks #9 of 8,566 by estimated traffic. Its closest competitors on the same market are rue21.com, SHEIN, Joe Fresh, oldnavy.gap.com, Old Navy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FOREVER 21.