Brand page · Personal Care · Australia
BOOST LAB traffic, ads & competitors 42.4k visits a month, 265 active Meta ads, Gravity score 552.
BOOST LAB — BOOST LAB is an Australian skincare brand that offers affordable skincare products and accessories, including single focus serums, to treat signs of ageing, blemishes, dark spots and other skin concerns. In September 2026 boostlabco.com drew an estimated 42.4k visits, up 38% on the month before. It ranks #222 of 6,103 Personal Care brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BOOST LAB is an Australian skincare brand that offers affordable skincare products and accessories, including single focus serums, to treat signs of ageing, blemishes, dark spots and other skin concerns.
01 · Traffic
BOOST LAB website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BOOST LAB drew an estimated 42.4k visits in September 2026, up 38% on the month before and down 25% over three months.
- Worldwide#195,528of 4.5m sites · Top 5%
- In Australia#4,883of 105k sites · Top 5%
- Personal Care, worldwide#9,986of 215,119 brands · Top 5%
- Personal Care, Australia#222of 6,103 brands · Top 5%
42.4k
estimated visits in September
1 mo ▲ +38.1%4 mo ▼ −25.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BOOST LAB reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BOOST LAB holds 4.1 out of 5 on Trustpilot over 5 reviews, 5 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Health and Beauty Shop Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BOOST LAB best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BOOST LAB sells on Shopify, 100% of its catalogue in stock. The best seller is Neck Firming Serum, at A$39.95, followed by Anti-Ageing Serum and Eye Reset Serum.
#1Neck Firming SerumBOOST LABA$39.95In stock
#2Anti-Ageing SerumBOOST LABA$29.95In stock
#3Eye Reset SerumBOOST LABA$29.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BOOST LAB in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 93% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$41.81
- Currency
- AUD
04 · Ads
BOOST LAB ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BOOST LAB runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
Well that was a pleasant surprise! It’s always risky trying new brands, but so many of you had mentioned this one that I had to give it a goBOOST LAB Co.7 Oct 2026video
Visibly Firmer Skin.BOOST LAB Co.7 Oct 2026video
Well that was a pleasant surprise! It’s always risky trying new brands, but so many of you had mentioned this one that I had to give it a goBOOST LAB Co.7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026YORK ST BRANDS PTY LTDverified
Text ad21 Oct 2026YORK ST BRANDS PTY LTDverified
Text ad20 Oct 2026YORK ST BRANDS PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BOOST LAB influencers
The creators who tag @boostlabco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @boostlabco on Instagram, led by Amanda Ramsay (27.9k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmanda Ramsay@amandaramsaymakeup · 🇦🇺 AU | Beauty cosmetics skincare Creator | 27.9k | 0.5% | 2 | Tagged @boostlabco |
06 · Competitors according to Gravity
BOOST LAB competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BOOST LAB among Personal Care brands in Australia. The closest is The Jojoba Company, then Boring Without You, Ultra Violette, Lucas' Papaw Remedies, the breakout hack, Dazzle Dry Australia & New Zealand.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Jojoba Companythejojobacompany.com.au | |||||||
| Boring Without Youboringwithoutyou.com | |||||||
| Ultra Violetteultraviolette.com.au | |||||||
| Lucas' Papaw Remedieslucaspapaw.com.au | |||||||
| the breakout hackthebreakouthack.com | |||||||
| Dazzle Dry Australia & New Zealanddazzledryaustralia.com.au |
07 · Company
Who is behind BOOST LAB?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BOOST LAB is a company based in Sydney, Australia, on a domain registered in August 2019. It employs about 3 people and is listed at m_and_a stage.
- Entity country
- 🇦🇺 Australia · Sydney
- Domain registered
- 5 Aug 2019
- Status
- was_acquired
- Employees
- 3 on LinkedIn
- Funding stage
- M and a · last deal: series a
- Own store
- boostlabco.com · Shopify · AUD
- Catalogue
- 50 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BOOST LAB
What people ask Google about BOOST LAB.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BOOST LAB legit or a scam?
According to Gravity by Benchr, BOOST LAB is a brand based in Sydney, Australia: its website has existed since August 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 131,266 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does BOOST LAB sell?
BOOST LAB is an Australian skincare brand that offers affordable skincare products and accessories, including single focus serums, to treat signs of ageing, blemishes, dark spots and other skin concerns. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is BOOST LAB expensive?
BOOST LAB's best seller, Neck Firming Serum, sells A$39.95 on boostlabco.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check boostlabco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does BOOST LAB have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BOOST LAB advertises on Facebook and Instagram and on Google, where its offers often run. Check boostlabco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BOOST LAB?
BOOST LAB sells on its own website, boostlabco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns BOOST LAB?
Gravity by Benchr records a company based in Sydney, Australia, whose domain was registered in 2019, with 3 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BOOST LAB growing?
Not at the moment. Gravity by Benchr estimates about 42,400 visits to boostlabco.com in September 2026, up 38% in a month and down 25% over three months. BOOST LAB ranks #222 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BOOST LAB use?
Gravity by Benchr identifies boostlabco.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does BOOST LAB spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BOOST LAB on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, BOOST LAB ranks #222 of 6,103 by estimated traffic. Its closest competitors on the same market are The Jojoba Company, Boring Without You, Ultra Violette, Lucas' Papaw Remedies and the breakout hack. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BOOST LAB.