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- Born Primitive
Brand page · Clothing · Canada
Born Primitive traffic, ads & competitors 97.9k visits a month, 1,843 active Meta ads, Gravity score 647.
Born Primitive — Born Primitive Canada sells athlete-inspired workout clothing for men and women, offering fitness apparel that is athlete-tested. In September 2026 bornprimitive.ca drew an estimated 97.9k visits, up 16% on the month before. It ranks #164 of 10,239 Clothing brands in Canada.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 369 peers: Clothing brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Born Primitive Canada sells athlete-inspired workout clothing for men and women, offering fitness apparel that is athlete-tested.
01 · Traffic
Born Primitive website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Born Primitive drew an estimated 97.9k visits in September 2026, up 16% on the month before and up 65% over three months.
- Worldwide#95,423of 4.5m sites · Top 5%
- In Canada#1,685of 104k sites · Top 5%
- Clothing, worldwide#9,070of 459,295 brands · Top 5%
- Clothing, Canada#164of 10,239 brands · Top 5%
97.9k
estimated visits in September
1 mo ▲ +16.2%4 mo ▲ +65.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Born Primitive reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Born Primitive holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Clothing Store Sportswear Store Sportwear Manufacturer Activewear Store Custom T-Shirt Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Born Primitive best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Born Primitive sells on Shopify, 100% of its catalogue in stock. The best seller is Order Protect, at CA$3.45–CA$8.45, followed by Your Go To Legging 2.0 (Black) and FLEX Stretchy Jort 7" (Light Wash).
#1Order ProtectBorn PrimitiveCA$3.45–CA$8.45In stock
#2Your Go To Legging 2.0 (Black)Born PrimitiveCA$85.00In stock
#3FLEX Stretchy Jort 7" (Light Wash)Born PrimitiveCA$49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Born Primitive in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 93% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$59.60
- Currency
- CAD
04 · Ads
Born Primitive ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Born Primitive runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
Our most popular shoe. In the most requested camo. Available nowBorn Primitive7 Oct 2026image
NEW: Defender 1 in Black MulticamBorn Primitive6 Oct 2026image
The Duty Boot For AthletesBorn Primitive6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Born Primitive, LLCverified
Text ad20 Oct 2026Born Primitive, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Born Primitive influencers
The creators who tag @bornprimitive on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bornprimitive on Instagram, led by Lauren Stallwood (410k followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLauren Stallwood@lozstallwood2 · 🇺🇸 US | Fitness sport bodybuilding Creator | 410k | 2.7% | 12 | Tagged @bornprimitive |
06 · Competitors according to Gravity
Born Primitive competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Born Primitive among Clothing brands in Canada. The closest is xmartial.com, then AZUR FIT®, Elektra, thetuffcollection.com, MPG Sport, ARRO ATHLETICS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| xmartial.comxmartial.com | |||||||
| AZUR FIT®azurfit.com | |||||||
| Elektraelektragymwear.com | |||||||
| thetuffcollection.comthetuffcollection.com | |||||||
| MPG Sportmpgsport.com | |||||||
| ARRO ATHLETICSarroathletics.com |
07 · Company
Who is behind Born Primitive?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Born Primitive is a company based in Edmonton, Canada, on a domain registered in March 2019. It employs about 50 people.
- Entity country
- 🇨🇦 Canada · Edmonton
- Domain registered
- 5 Mar 2019
- Employees
- 50 on LinkedIn
- Own store
- bornprimitive.ca · Shopify · CAD
- Catalogue
- 224 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Born Primitive
What people ask Google about Born Primitive.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Born Primitive a legit company?
According to Gravity by Benchr, Born Primitive is a brand based in Edmonton, Canada: its website has existed since March 2019, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 500,561 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Born Primitive sell?
Born Primitive Canada sells athlete-inspired workout clothing for men and women, offering fitness apparel that is athlete-tested. Gravity by Benchr classifies it under Clothing, with Activewear making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Born Primitive prices: how much is it?
Born Primitive's best seller, Order Protect, sells from CA$3.45 to CA$8.45 on bornprimitive.ca. 100% of the catalogue is in stock. Gravity does not track prices daily: check bornprimitive.ca before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Born Primitive have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Born Primitive advertises on Facebook and Instagram and on Google, where its offers often run. Check bornprimitive.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Born Primitive?
Born Primitive sells on its own website, bornprimitive.ca, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Born Primitive?
Gravity by Benchr records a company based in Edmonton, Canada, whose domain was registered in 2019, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Born Primitive doing well?
Yes. Gravity by Benchr estimates about 97,900 visits to bornprimitive.ca in September 2026, up 16% in a month and up 65% over three months. Born Primitive ranks #164 of 10,239 Clothing brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Born Primitive use?
Gravity by Benchr identifies bornprimitive.ca as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Born Primitive's ad budget?
Gravity by Benchr does not publish a spend figure for Born Primitive on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Canada?
Among Clothing brands in Canada in the Gravity by Benchr index, Born Primitive ranks #164 of 10,239 by estimated traffic. Its closest competitors on the same market are xmartial.com, AZUR FIT®, Elektra, thetuffcollection.com and MPG Sport. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Born Primitive.