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- Born Primitive
Brand page · Clothing · United States
Born Primitive traffic, ads & competitors 521k visits a month, 1,843 active Meta ads, Gravity score 613.
Born Primitive — Performance apparel and footwear for training, lifestyle, outdoor, and tactical pursuits. Built for those who demand durability, function, and comfort. Proud supporters of those who serve. In September 2026 bornprimitive.com drew an estimated 521k visits, up 19% on the month before. It ranks #269 of 97,158 Clothing brands in the United States and holds a 1.6 Trustpilot rating over 79 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Performance apparel and footwear for training, lifestyle, outdoor, and tactical pursuits. Built for those who demand durability, function, and comfort. Proud supporters of those who serve.
01 · Traffic
Born Primitive website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Born Primitive drew an estimated 521k visits in September 2026, up 19% on the month before and up 1% over three months.
- Worldwide#24,020of 4.5m sites · Top 1%
- In United States#7,874of 1.2m sites · Top 1%
- Clothing, worldwide#1,967of 459,295 brands · Top 1%
- Clothing, United States#269of 97,158 brands · Top 1%
521k
estimated visits in September
1 mo ▲ +18.6%4 mo ▲ +1.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Born Primitive reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Born Primitive holds 1.6 out of 5 on Trustpilot over 79 reviews, 34 of them in the last twelve months: 14% of customers give five stars and 66% one star. That volume places Born Primitive in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Activewear Store Clothing Store Sportswear Store Men's Clothing Store Women's Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Born Primitive best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Born Primitive sells on Shopify, 99% of its catalogue in stock. The best seller is FLEX Stretchy Jort 7" (Light Wash), at US$38.50, followed by Your Go To Legging 2.0 (Black) and Men's Savage 1 (Black/Gum).
#1FLEX Stretchy Jort 7" (Light Wash)Born PrimitiveUS$38.50In stock
#2Your Go To Legging 2.0 (Black)Born PrimitiveUS$60.00In stock
#3Men's Savage 1 (Black/Gum)Born PrimitiveUS$139.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Born Primitive in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 91% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$78.20
- Currency
- USD
04 · Ads
Born Primitive ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Born Primitive runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
Our most popular shoe. In the most requested camo. Available nowBorn Primitive7 Oct 2026image
NEW: Defender 1 in Black MulticamBorn Primitive6 Oct 2026image
The Duty Boot For AthletesBorn Primitive6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Born Primitive, LLCverified
Text ad20 Oct 2026Born Primitive, LLCverified
Text ad20 Oct 2026Born Primitive, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Born Primitive influencers
The creators who tag @bornprimitive on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bornprimitive on Instagram, led by Lauren Stallwood (410k followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLauren Stallwood@lozstallwood2 · 🇺🇸 US | Fitness sport bodybuilding Creator | 410k | 2.7% | 12 | Tagged @bornprimitive |
06 · Competitors according to Gravity
Born Primitive competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Born Primitive among Clothing brands in the United States. The closest is Outdoor Voices, then Trailberg, Terractive, CONDITION, ArmyBR, SQUATWOLF.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Outdoor Voicesoutdoorvoices.com | |||||||
| Trailbergtrailberg.com | |||||||
| Terractiveterractive.in | |||||||
| CONDITIONconditionwear.com | |||||||
| ArmyBRarmybr.com.br | |||||||
| SQUATWOLFsquatwolf.com |
07 · Company
Who is behind Born Primitive?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Born Primitive is a company based in Virginia Beach, United States, on a domain registered in December 2013. It employs about 81 people.
- Entity country
- 🇺🇸 United States · Virginia Beach
- Domain registered
- 30 Dec 2013
- Status
- Operating
- Employees
- 81 on LinkedIn
- Own store
- bornprimitive.com · Shopify · USD
- Catalogue
- 389 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Born Primitive
What people ask Google about Born Primitive.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Born Primitive a legit company?
According to Gravity by Benchr, Born Primitive is a brand based in Virginia Beach, United States: its website has existed since December 2013, it sells on a Shopify store, it employs 81 people on LinkedIn, it has 500,561 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Born Primitive reviews: is it worth it?
Customers rate Born Primitive 1.6 out of 5 on Trustpilot over 79 reviews, 34 of them in the last twelve months: 14% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Born Primitive sell?
Performance apparel and footwear for training, lifestyle, outdoor, and tactical pursuits. Built for those who demand durability, function, and comfort. Proud supporters of those who serve. Gravity by Benchr classifies it under Clothing, with Activewear making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Born Primitive cost?
Born Primitive's best seller, FLEX Stretchy Jort 7" (Light Wash), sells US$38.50 on bornprimitive.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check bornprimitive.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Born Primitive promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Born Primitive advertises on Facebook and Instagram and on Google, where its offers often run. Check bornprimitive.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Born Primitive?
Born Primitive sells on its own website, bornprimitive.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Born Primitive?
Gravity by Benchr records a company based in Virginia Beach, United States, whose domain was registered in 2013, with 81 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Born Primitive doing well?
Yes. Gravity by Benchr estimates about 521,200 visits to bornprimitive.com in September 2026, up 19% in a month and up 1% over three months. Born Primitive ranks #269 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Born Primitive use?
Gravity by Benchr identifies bornprimitive.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Born Primitive spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Born Primitive on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, Born Primitive ranks #269 of 97,158 by estimated traffic. Its closest competitors on the same market are Outdoor Voices, Trailberg, Terractive, CONDITION and ArmyBR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Born Primitive.