Brand page · Plumbing · United States
BOROUX traffic, ads & competitors 76.2k visits a month, 95 active Meta ads, Gravity score 724.
BOROUX — WQA-certified to NSF Standards. Gravity water filters and direct replacements for Black Berkey Elements. 25 years of clean-water expertise. Free shipping $60+. In September 2026 boroux.com drew an estimated 76.2k visits, up 48% on the month before. It ranks #60 of 2,048 Plumbing brands in the United States and holds a 3.6 Trustpilot rating over 27 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 123 peers: Plumbing brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WQA-certified to NSF Standards. Gravity water filters and direct replacements for Black Berkey Elements. 25 years of clean-water expertise. Free shipping $60+.
01 · Traffic
BOROUX website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BOROUX drew an estimated 76.2k visits in September 2026, up 48% on the month before and up 10% over three months.
- Worldwide#118,414of 4.5m sites · Top 5%
- In United States#38,584of 1.2m sites · Top 5%
- Plumbing, worldwide#560of 39,496 brands · Top 5%
- Plumbing, United States#60of 2,048 brands · Top 5%
76.2k
estimated visits in September
1 mo ▲ +48.2%4 mo ▲ +9.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BOROUX reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BOROUX holds 3.6 out of 5 on Trustpilot over 27 reviews, 15 of them in the last twelve months: 56% of customers give five stars and 37% one star. That volume places BOROUX in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Home Improvement Store Water Filter Supplier Water Purification Company Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BOROUX best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BOROUX sells on Shopify, 83% of its catalogue in stock. The best seller is BOROUX Foundation® Black Filters, at US$159.00–US$318.00, followed by Automatic Filter Primer and BOROUX® 3-Gallon Water Filter System.
#1BOROUX Foundation® Black FiltersBOROUXUS$159.00–US$318.00In stock
#2Automatic Filter PrimerBOROUXUS$40.00In stock
#3BOROUX® 3-Gallon Water Filter SystemBOROUXUS$399.00–US$499.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BOROUX in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 68% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$349.00
- Currency
- USD
04 · Ads
BOROUX ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BOROUX runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2024 (image, text, video).
Treat Yourself: Up to $173 OffBoroux7 Oct 2026video
Treat Yourself: Up to $173 OffBoroux7 Oct 2026video
Treat Yourself: Up to $173 OffBoroux6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026James Enterprise Incverified
Text ad20 Oct 2026James Enterprise Incverified
Image ad20 Oct 2026James Enterprise Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BOROUX influencers
The creators who tag @boroux on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @boroux on Instagram, led by Molly • Organic Lifestyle Blog (22k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMolly • Organic Lifestyle Blog@maisonpur · 🇺🇸 US | Beauty cosmetics skincare Creator | 22k | 0.4% | 1 | Tagged @boroux |
06 · Competitors according to Gravity
BOROUX competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BOROUX among Plumbing brands in the United States. The closest is Crystal Quest, then Vitev, Filteroo, Bluevua, Phoenix Gravity Water Filters, USA, Pure Spout.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Crystal Questcrystalquest.com | |||||||
| Vitevvitev.com | |||||||
| Filteroofilteroo.co | |||||||
| Bluevuawater.bluevua.com | |||||||
| Phoenix Gravity Water Filters, USAphoenixwaterfilters.com | |||||||
| Pure Spoutpurespoutfilter.com |
07 · Company
Who is behind BOROUX?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BOROUX is a company based in Pueblo, United States, founded in 2015 according to LinkedIn, on a domain registered in June 2014. It employs about 10 people.
- Entity country
- 🇺🇸 United States · Pueblo
- Founded
- 2015, per LinkedIn
- Domain registered
- 9 Jun 2014
- Status
- Operating
- Employees
- 10 on LinkedIn · 11-50
- Own store
- boroux.com · Shopify · USD
- Catalogue
- 17 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BOROUX
What people ask Google about BOROUX.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BOROUX legit?
According to Gravity by Benchr, BOROUX is a brand based in Pueblo, United States: its website has existed since June 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 56,192 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about BOROUX?
Customers rate BOROUX 3.6 out of 5 on Trustpilot over 27 reviews, 15 of them in the last twelve months: 56% give five stars, 37% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does BOROUX sell?
WQA-certified to NSF Standards. Gravity water filters and direct replacements for Black Berkey Elements. 25 years of clean-water expertise. Free shipping $60+. Gravity by Benchr classifies it under Plumbing, with Water Dispensing & Filtration making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does BOROUX cost?
BOROUX's best seller, BOROUX Foundation® Black Filters, sells from US$159.00 to US$318.00 on boroux.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check boroux.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does BOROUX have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BOROUX advertises on Facebook and Instagram and on Google, where its offers often run. Check boroux.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy BOROUX?
BOROUX sells on its own website, boroux.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind BOROUX?
Gravity by Benchr records a company based in Pueblo, United States, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BOROUX doing well?
Yes. Gravity by Benchr estimates about 76,200 visits to boroux.com in September 2026, up 48% in a month and up 10% over three months. BOROUX ranks #60 of 2,048 Plumbing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BOROUX use?
Gravity by Benchr identifies boroux.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is BOROUX's ad budget?
Gravity by Benchr does not publish a spend figure for BOROUX on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands in the United States?
Among Plumbing brands in the United States in the Gravity by Benchr index, BOROUX ranks #60 of 2,048 by estimated traffic. Its closest competitors on the same market are Crystal Quest, Vitev, Filteroo, Bluevua and Phoenix Gravity Water Filters, USA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BOROUX.