Brand page · Clothing Accessories · United States
Boston Scally: 1.1M visits a month, 30 active Meta ads, Gravity score 562.
Boston Scally — Boston Scally Co is a brand that sells scally caps, newsboy caps, and Irish flat caps, as well as apparel including t-shirts, hoodies, jackets, and accessories. In September 2026 bostonscally.com drew an estimated 1.1M visits, up 13% on the month before. It ranks #15 of 34,142 Clothing Accessories brands in United States and holds a 2.7 Trustpilot rating over 193 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 17 peers: Clothing Accessories brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Boston Scally Co is a brand that sells scally caps, newsboy caps, and Irish flat caps, as well as apparel including t-shirts, hoodies, jackets, and accessories.
01 · Traffic
How much traffic Boston Scally gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Boston Scally drew an estimated 1.1M visits in September 2026, up 13% on the month before and down 3% over three months.
- Worldwide#13,792of 4.5M sites · Top 1%
- In United States#4,586of 1.2M sites · Top 1%
- Clothing Accessories, worldwide#42of 85,207 brands · Top 1%
- Clothing Accessories, United States#15of 34,142 brands · Top 1%
1.1M
estimated visits in September
1 mo ▲ +12.8%4 mo ▼ −3.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Boston Scally.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Boston Scally holds 2.7 out of 5 on Trustpilot over 193 reviews, 31 of them in the last twelve months: 34% of customers give five stars and 50% one star. That volume places Boston Scally in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Hat Shop Headwear Store Fashion Accessories Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Boston Scally sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Boston Scally sells on Shopify, 91% of its catalogue in stock. The best seller is The Boondock Collectors Edition Boston Scally Cap - Black, at US$52.00, followed by The Black Rose Peaky Boston Scally Cap - Black & Grey Plaid and The Bruiser Boston Scally Cap - Black.
#1The Boondock Collectors Edition Boston Scally Cap - BlackBoston ScallyUS$52.00In stock
#2The Black Rose Peaky Boston Scally Cap - Black & Grey PlaidBoston ScallyUS$52.00In stock
#3The Bruiser Boston Scally Cap - BlackBoston ScallyUS$52.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Boston Scally in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 98% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$52.00
- Currency
- USD
04 · Ads
What Boston Scally is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Boston Scally runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Gotham City’s Finest 🦇Boston Scally Company2 Oct 2026video
💥 DC x Boston Scally is HERE! 💥Boston Scally Company2 Oct 2026video
🦇 The Boston Scally Batman Collection is HERE! 🦇Boston Scally Company2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Boston Scally Holdings LLCverified
Text ad21 Oct 2026Boston Scally Holdings LLCverified
Image ad21 Oct 2026Boston Scally Holdings LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Boston Scally.
The creators who tag @bostonscally on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bostonscally on Instagram, led by Johnny Beane (15.4K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJohnny Beane@evhgearlive · 🇺🇸 US | Music concerts dance Creator | 15.4K | 0.1% | 16 | Tagged @bostonscally |
06 · Competitors according to Gravity
Who Boston Scally competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Boston Scally among Clothing Accessories brands in United States. The closest is Goorin, then Harrington Co Hatters, Village Hats, Village Hat Shop, Hat Club, hatstore.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gooringoorin.com | |||||||
| Harrington Co Hattersharringtonchatters.com | |||||||
| Village Hatshatsandcaps.co.uk | |||||||
| Village Hat Shopvillagehatshop.com | |||||||
| Hat Clubhatclub.com | |||||||
| hatstore.co.ukhatstore.co.uk |
07 · Company
The company behind Boston Scally.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Boston Scally is a company based in San Francisco, United States, on a domain registered in June 2012. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Francisco
- Founded
- Data not available
- Domain registered
- 21 Jun 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bostonscally.com · Shopify · USD
- Catalogue
- 203 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Boston Scally
What people ask Google about Boston Scally.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Boston Scally legit or a scam?
According to Gravity by Benchr, Boston Scally is a brand based in San Francisco, United States: its website has existed since June 2012, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 167,090 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Boston Scally?
Customers rate Boston Scally 2.7 out of 5 on Trustpilot over 193 reviews, 31 of them in the last twelve months: 34% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Boston Scally sell?
Boston Scally Co is a brand that sells scally caps, newsboy caps, and Irish flat caps, as well as apparel including t-shirts, hoodies, jackets, and accessories. Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Boston Scally expensive?
Boston Scally's best seller, The Boondock Collectors Edition Boston Scally Cap - Black, sells US$52.00 on bostonscally.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check bostonscally.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Boston Scally have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Boston Scally advertises on Facebook and Instagram and on Google, where its offers often run. Check bostonscally.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Boston Scally?
Boston Scally sells on its own website, bostonscally.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Boston Scally?
Gravity by Benchr records a company based in San Francisco, United States, whose domain was registered in 2012, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Boston Scally growing?
Not at the moment. Gravity by Benchr estimates about 1,067,400 visits to bostonscally.com in September 2026, up 13% in a month and down 3% over three months. Boston Scally ranks #15 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Boston Scally use?
Gravity by Benchr identifies bostonscally.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Boston Scally's ad budget?
Gravity by Benchr does not publish a spend figure for Boston Scally on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Boston Scally ranks #15 of 34,142 by estimated traffic. Its closest competitors on the same market are Goorin, Harrington Co Hatters, Village Hats, Village Hat Shop, Hat Club. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Boston Scally.