Brand page · Clothing Accessories · United States
Goorin: 160K visits a month, 15 active Meta ads, Gravity score 629.
Goorin — Goorin Bros. is an American hat brand that designs and manufactures premium headwear including fedoras, flat caps and truckers for men and women. In September 2026 goorin.com drew an estimated 160K visits, down 12% on the month before. It ranks #209 of 34,142 Clothing Accessories brands in United States.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Goorin Bros. is an American hat brand that designs and manufactures premium headwear including fedoras, flat caps and truckers for men and women.
01 · Traffic
How much traffic Goorin gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Goorin drew an estimated 160K visits in September 2026, down 12% on the month before and down 11% over three months.
- Worldwide#63,247of 4.5M sites · Top 5%
- In United States#20,841of 1.2M sites · Top 5%
- Clothing Accessories, worldwide#613of 85,207 brands · Top 1%
- Clothing Accessories, United States#209of 34,142 brands · Top 1%
160K
estimated visits in September
1 mo ▼ −12.5%4 mo ▼ −10.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Goorin.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Goorin holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Fashion Accessories Store Hat Shop Bags and Luggage Store Headwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Goorin sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Goorin sells on Shopify, 75% of its catalogue in stock. The best seller is The GOAT, at US$20.00–US$40.00, followed by The Cock and Benjamin Paul.
#1The GOATGoorinUS$20.00–US$40.00In stock
#2The CockGoorinUS$40.00In stock
#3Benjamin PaulGoorinUS$49.00–US$98.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Goorin in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 70% of the catalogue
- In stock
- 75%
- Upper price quartile
- US$55.00
- Currency
- USD
04 · Ads
What Goorin is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Goorin runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2024 (image, text, video).
Colonel PierceGoorin Brothers9 Oct 2026image
Black Out: Limited RunGoorin Brothers11 Sept 2026image
The Black Out CollectionGoorin Brothers10 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Goorin Brosverified
Text ad20 Oct 2026Goorin Brosverified
Text ad20 Oct 2026Katia Teresa Storckverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Goorin.
The creators who tag @goorinbros on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @goorinbros on Instagram, led by Casey Barnes (41K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCasey Barnes@casey_barnes_music · 🇦🇺 AU | Music concerts dance Creator | 41K | 0.7% | 9 | Tagged @goorinbros |
06 · Competitors according to Gravity
Who Goorin competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Goorin among Clothing Accessories brands in United States. The closest is stetson.eu, then Boston Scally, BORSALINO, Village Hats, Kangol, Harrington Co Hatters.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| stetson.eustetson.eu | |||||||
| Boston Scallybostonscally.com | |||||||
| BORSALINOborsalino.com | |||||||
| Village Hatshatsandcaps.co.uk | |||||||
| Kangolkangol.com | |||||||
| Harrington Co Hattersharringtonchatters.com |
07 · Company
The company behind Goorin.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Goorin is a company based in San Francisco, United States, founded in 1895 according to LinkedIn, on a domain registered in April 2002. It employs about 88 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Francisco
- Founded
- 1895, per LinkedIn
- Domain registered
- 11 Apr 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 88 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- goorin.com · Shopify · USD
- Catalogue
- 119 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Goorin
What people ask Google about Goorin.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Goorin legit?
According to Gravity by Benchr, Goorin is a brand based in San Francisco, United States: its website has existed since April 2002, it sells on a Shopify store, it employs 88 people on LinkedIn, it has 362,616 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Goorin known for?
Goorin Bros. is an American hat brand that designs and manufactures premium headwear including fedoras, flat caps and truckers for men and women. Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Goorin prices: how much is it?
Goorin's best seller, The GOAT, sells from US$20.00 to US$40.00 on goorin.com. 75% of the catalogue is in stock. Gravity does not track prices daily: check goorin.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Goorin discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Goorin advertises on Facebook and Instagram and on Google, where its offers often run. Check goorin.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Goorin?
Goorin sells on its own website, goorin.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Goorin?
Gravity by Benchr records a company based in San Francisco, United States, founded in 1895 according to LinkedIn, on a domain registered in 2002, with 88 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Goorin growing?
Not at the moment. Gravity by Benchr estimates about 159,700 visits to goorin.com in September 2026, down 12% in a month and down 11% over three months. Goorin ranks #209 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Goorin use?
Gravity by Benchr identifies goorin.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Goorin's ad budget?
Gravity by Benchr does not publish a spend figure for Goorin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Goorin ranks #209 of 34,142 by estimated traffic. Its closest competitors on the same market are stetson.eu, Boston Scally, BORSALINO, Village Hats, Kangol. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Goorin.