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Brand page · Health Care · United States

Brace Direct Top 5% worldwide Top 5% in United States Top 5% in Health Care Top 5% in Health Care in United States
bracedirect.com·🇺🇸 Soddy-Daisy, United States· Shopify·Since 2019

Brace Direct: 81.3k visits a month, 3 active Meta ads, Gravity score 545.

Brace Direct — Brace Direct is a company that sells medical braces and accessories for medical and athletic needs, including ankle braces, back braces, knee braces, and wrist braces. In September 2026 bracedirect.com drew an estimated 81.3k visits, down 22% on the month before. It ranks #549 of 12,108 Health Care brands in United States and holds a 4.5 Trustpilot rating over 14 reviews.

bracedirect.com@brace.direct 162YouTube 1.6kFacebookLinkedIn 191Trustpilot 4.5Meta Ad Library 3

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
81.3k
−22% vs. August 2026
Instagram followers
162
13 posts · @brace.direct
Trustpilot
4.5
14 reviews · 14 in 12 months
Meta ads
3
active · on Google since 2021
Products
97%
in stock · 156 collections
Rank in United States
#549
of 12,108 in Health Care
LinkedIn
191
followers · 9 employees
Earned media value
—
Data not available

Gravity score

545/ 1000 · 8 of 10 indicators rated
Brand Power666
Momentum623
Performance345

Percentiles within 815 peers: Health Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Brace Direct is a company that sells medical braces and accessories for medical and athletic needs, including ankle braces, back braces, knee braces, and wrist braces.

01 · Traffic

How much traffic Brace Direct gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Brace Direct drew an estimated 81.3k visits in September 2026, down 22% on the month before and up 16% over three months.

  • Worldwide#112,119of 4.5m sites · Top 5%
  • In United States#36,622of 1.2m sites · Top 5%
  • Health Care, worldwide#2,866of 105,715 brands · Top 5%
  • Health Care, United States#549of 12,108 brands · Top 5%
Monthly visitssource Sept 2026

81.3k

estimated visits in September

1 mo ▼ −22.3%4 mo ▲ +16.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Brace Direct.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Brace Direct holds 4.5 out of 5 on Trustpilot over 14 reviews, 14 of them in the last twelve months: 100% of customers give five stars and 0% one star.

Trustpilotclaimed page · read 20 Oct 2026
4.5TrustScore · 14 reviews · 14 in 12 months
Top 40% rating quality
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Brace Direct sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Brace Direct sells on Shopify, 97% of its catalogue in stock. The best seller is Brace Direct Leaf Spring AFO - Lightweight Support for Foot Drop Recovery, at US$49.99, followed by Brace Direct Air Cam Walker Fracture Boot Short - Premium Pneumatic Walking Boot For Foot And Ankle Recovery and Brace Direct Semi-Rigid Active Ankle Brace for Sports & Recovery - Maximum Ankle Support for Athletes & Injury Recovery.

ProductsCatalogue read Oct 2026
  • #1Brace Direct Leaf Spring AFO - Lightweight Support for Foot Drop RecoveryBrace DirectUS$49.99In stock
  • #2Brace Direct Air Cam Walker Fracture Boot Short - Premium Pneumatic Walking Boot For Foot And Ankle RecoveryBrace DirectUS$49.99–US$63.99In stock
  • #3Brace Direct Semi-Rigid Active Ankle Brace for Sports & Recovery - Maximum Ankle Support for Athletes & Injury RecoveryBrace DirectUS$31.99–US$35.99In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Supports & Braces2%
Health Care1%
Health & Beauty0%
Occupational & Physical Therapy Equipment0%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care78%
Outdoor Recreation6%
Vehicle Parts & Accessories2%
Medical2%
Personal Care1%

The dominant category places Brace Direct in its comparison group.

Prices and ratingsstore data
Average rating
4.56 / 5
Rated products
34% of the catalogue
In stock
97%
Upper price quartile
US$173.49
Currency
USD

05 · Influencers

Who talks about Brace Direct.

The creators who tag @brace.direct on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @brace.direct · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Brace Direct competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Brace Direct among Health Care brands in United States. The closest is Supply Physical Therapy, then Ortho Xpress LLC, MajorCPAP, ColdTherapyMachines.Com, RespFlow, Supply Cold Therapy.

CompetitorsHealth Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Supply Physical Therapysupplypt.com
Ortho Xpress LLCorthoxpressllc.com
MajorCPAPmajorcpap.com
ColdTherapyMachines.Comcoldtherapymachines.com
RespFlowrespflow.com
Supply Cold Therapysupplycoldtherapy.com
Competitors Gravity finds for Brace Direct. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Brace Direct with Supply Physical Therapy

07 · Company

The company behind Brace Direct.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Brace Direct is a company based in Soddy-Daisy, United States, on a domain registered in July 2019. It employs about 9 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Soddy-Daisy
Founded
Data not available
Domain registered
19 Jul 2019
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
9 on LinkedIn · 11-50
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
bracedirect.com · Shopify · USD
Catalogue
156 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Brace Direct

What people ask Google about Brace Direct.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Brace Direct legit or a scam?

According to Gravity by Benchr, Brace Direct is a brand based in Soddy-Daisy, United States: its website has existed since July 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 162 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Brace Direct?

Customers rate Brace Direct 4.5 out of 5 on Trustpilot over 14 reviews, 14 of them in the last twelve months: 100% give five stars, 0% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Brace Direct known for?

Brace Direct is a company that sells medical braces and accessories for medical and athletic needs, including ankle braces, back braces, knee braces, and wrist braces. Gravity by Benchr classifies it under Health Care, with Supports & Braces making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Brace Direct expensive?

Brace Direct's best seller, Brace Direct Leaf Spring AFO - Lightweight Support for Foot Drop Recovery, sells US$49.99 on bracedirect.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check bracedirect.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Brace Direct discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Brace Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check bracedirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Brace Direct?

Brace Direct sells on its own website, bracedirect.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Brace Direct?

Gravity by Benchr records a company based in Soddy-Daisy, United States, whose domain was registered in 2019, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Brace Direct growing?

Yes. Gravity by Benchr estimates about 81,300 visits to bracedirect.com in September 2026, down 22% in a month and up 16% over three months. Brace Direct ranks #549 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Brace Direct use?

Gravity by Benchr identifies bracedirect.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Brace Direct spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Brace Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands in United States?

Among Health Care brands in United States in the Gravity by Benchr index, Brace Direct ranks #549 of 12,108 by estimated traffic. Its closest competitors on the same market are Supply Physical Therapy, Ortho Xpress LLC, MajorCPAP, ColdTherapyMachines.Com and RespFlow. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Brace Direct.